Hurson - Think Better: an Innovators Guide to Productive Thinking

Praise for Think Better

Excellent! A practical guide to the power of productive thinking that should be read by everyone.

Glenn Bishop
Director, Engineering, Yahoo! Europe

A treasury of powerful ideas for anyone who wants to boost their brand equity and contribute mightily to their companys success.

Andy Boynton. Ph.D.
Dean, Carroll School of Management,
Boston College and author, Virtuoso Teams

A perfect balance of theory and practice. Read it, and dont look back!

Roger J. Burns
Worldwide Partner, Mercer Human Resource Consulting

Not just a book to be read, but a manifesto for action.

Kevin Byron, Ph.D.
Senior Fellow, British Higher Education Academy

Possibly the most inspiring thinking process I have come acrossyoull miss out if you dont use it!

Rob Devine
Leadership Consultant, Singapore

The best book Ive ever read on innovative thinkingaccessible, interesting, fascinating, with great examples and stories.

Gregg Fraley
author, Jacks Notebook

If you want to create the future for your team, organization or the planet, put down the crystal ball and pick up Think Better.

Colin Funk
Director, Leadership Learning Lab, The Banff Centre

An easy read that will train your brain without giving you a headache.

Paul Hoffert
Fellow, Harvard University and author, The New Client

I heartily recommend this lively, pragmatic and exceptionally insightful book for anyone looking to think better in business and in life.

Timothy S. Mescon, Ph.D.
Dean, Coles College of Business, Kennesaw State University

Outlines a framework anyone can use to drive better business results. There is relevance and magic in it.

Megan Mitchell
Director, Innovation and Leadership Development, Johnson & Johnson Inc.

I rarely get so excited about a book. Think Better is pace-setting... a primary sourcebook of exciting ideas on innovating productively.

Sid Parnes, Ph.D.
Emeritus Professor, International Center for Creative Studies and author, The Magic of Your Mind

Get copies for everyone you work with, talk about it together, then get on with inventing your future. This book will show you how.

Ian Percy
author, The Profitable Power of Purpose.

A must read for managers, leaders, entrepreneursanyone who has to navigate a competitive environment.
Kanes K. Rajah, M.Sc., Ph.D.
Director, Centre for Entrepreneurship, University of Greenwich Business School, London

This book is great! I cant stop thinking about Think Better.
Stephen Shapiro
author, 24/7 Innovation

Brilliant, thought-provoking, easy-to-read, one of the best creativity books I have read in 30 years. Buy it, read it, and change your life!

Arthur B. VanGundy, Ph.D.
Professor of Communication, University of Oklahoma and author, Getting to Innovation

An effective system for stimulating innovative ideas.
More than worthwhilethis book is a must.

Roger von Oech
author, A Whack on the Side of the Head

Beautifully crafted, backed by thorough research, elegant in its simplicity, amazingly rich in insight, powerful in application.
Ken Wall
Leadership Consultant, Australia

THINK BETTER

AN INNOVATORS GUIDE TO PRODUCTIVE THINKING

(your companys future depends on it... and so does yours)

TIM HURSON

Copyright 2008 by The McGraw-Hill Companies. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-0-07-175475-0

MHID: 0-07-175475-X

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To my wife, my partner, my teacher, my inspiration, and my best friend, Franca Leeson

Chapter 7 Step 1: Whats Going On?
Puzzles, Probes, Possibilities

Chapter 8 Step 2: Whats Success?
The Future Pull Principle