Jonathan Keyser - You Don’t Have to Be Ruthless to Win: The Art of Badass Selfless Service

This is one of those rare and wonderful books that has the ability to transform your business and personal success. I highly recommend it.

Keith Ferrazzi, New York Times best-selling author of Never Eat Alone

Hows this for a business strategy? Do good deeds for every person you meet and dont ask for or expect anything in return. Sound crazy? Then read this book. Jonathan Keyser has built his whole company around selfless service, and it has worked brilliantly.

Bo Burlingham, Former Inc. editor, Forbes contributor, and best-selling author of Small Giants and Finish Big

This book is a field commanders guide to accumulating wealth through service, and I will not be surprised if every single person who can read will one day have read this book.

Steve Chandler, NBC contributor, author, speaker, and master coach

Reading this book has been like putting the missing coordinates into my lifes GPS and hitting GO!

Gary Mahler, author, speaker, and executive business coach

Business is changing. It doesnt have to be ruthless, and thankfully, Jonathan Keyser is showing us another way.

John Mackey, CEO and co-founder of Whole Foods Market

Copyright 2019 Jonathan Keyser

All rights reserved. The Keyser Way is a trademark of Keyser LLC.

The book is owned by Jonathan Keyser.

ISBN: 978-1-5445-0425-4

My Disclaimer: My story and examples within these pages are relayed to the best of my remembrance at the time. As someone who has learned to live in the moment, some of the timelines, details, people, or representations may be out of order, remembered differently by others, or simply inaccurate. It is not intentional, as I truly did relay my journey to the best of my remembrance.

Additionally, some items within have actually been altered intentionally to keep the people, stories, and recommendations confidential.

Lastly, this is a story about my journey and philosophy around how to create success through service. While I believe wholeheartedly in our approach and philosophy and have personally created success through service, there is no guarantee that the ideas, strategies, and recommendations employed within will guarantee success for you or anyone else. If you are interested in truly reinventing yourself around service and you feel like you would like additional assistance, call us, and we will help you however we can.

For my beloved children: Jonathan, Ulysses, Finnegan, and London.

Each one of you is a priceless gift, and I am honored and humbled to be your dad.

The joy of being your father is my greatest blessing, and I am forever enriched by you.

You are each extraordinary, uniquely talented, loving, selfless, and kind; I am the luckiest guy in the world to be able to call you my kiddos.

Each of you is perfect exactly as you are. Dont ever be anything other than your true self. There is only one you, perfect and priceless and infinitely powerful, so never try to be anyone else or anything other than your own perfect self.

Follow your heart at all times, and never forget who you are and what you are capable of.

In dark times, remember that your dad loves you unconditionally, and nothing any of you could ever do could change that. I will always be here for you when you need me.

Thank you for having the generosity and grace to forgive and love me despite the many times that I have failed as a dad and not showed you unconditional love and selfless service.

My wish for each and every one of you is that you will find for yourselves the joy and power in living a life of service to others, and that it will transform your lives as it has mine.

Only a life lived in service to others is worth living.

Albert Einstein