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Katelyn Beaty - Celebrities for Jesus: How Personas, Platforms, and Profits Are Hurting the Church

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Katelyn Beaty Celebrities for Jesus: How Personas, Platforms, and Profits Are Hurting the Church
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Celebrities for Jesus: How Personas, Platforms, and Profits Are Hurting the Church: summary, description and annotation

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Many Christian leaders use their fame and influence to great effect. Whether that popularity resides at the local church level or represents national or international influence, many leaders have effectively said to their followers, Follow me as I follow Christ. But fame that is cultivated for its own sake, without attendant spiritual maturity and proper accountability, has a shadow side that can run counter to the heart of the gospel message. Celebrity in the church has led to abuses of power, the cultivation of persona, and a fixation on profits.
In light of the fall of famous Christian leaders in recent years, the time has come for the church to reexamine its relationship to celebrity. Award-winning writer Katelyn Beaty explores the ways fame has reshaped the American church, explains how and why celebrity is woven into the fabric of the evangelical movement, and identifies many ways fame goes awry. She shows us how Christians unwittingly foster a celebrity culture and offers a vision of ordinary, unseen faithfulness, helping all of us--whether leaders or everyday believers--to keep celebrity power in its proper place.

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Endorsements

The ancient temptations Jesus experienced in the wilderness have morphed into toxic cultures of celebrityand this is cause for great concern. Katelyn Beaty prophetically helps us to see the dangers compromising the churchs witness in the world and ways we can live with greater integrity. This book is a great gift and should be required reading for all who love the church.

Rich Villodas , pastor of New Life Fellowship; author of The Deeply Formed Life

The way of Jesus isnt usually found in brands, name recognition, or programs. Its found in relationships, humility, and servant leadership. In Celebrities for Jesus , Beaty beautifully reminds us that pastors and churches shouldnt try to compete with the world by looking like the world through programs, platforms, and numbers but instead should work toward resembling the life of Jesus by making little Christs. Celebrities for Jesus is a much-needed book at this very moment in the church.

Chris Hennessey , stay-at-home dad

In this stupendously convicting and well-researched book, Beaty probes the soul of the celebrity pastor and, more hauntingly, examines how we the people help create such larger-than-life figures. With the inexorable transition to more online forms of discipleship in the digital age, Celebrities for Jesus provides a timely, sober reflection on the toxic culture that often arises when piety and popularity mix.

Jemar Tisby, New York Times bestselling author of The Color of Compromise and How to Fight Racism

The word celebrity comes from Latin and its root means often repeated. In this book, Beaty reveals how the stories of celebrities too often end the same way, even for those claiming to follow Jesus. With the tone of a trusted confidant, she shines a light on what happens behind the scenes of Christian celebrity culture. She illuminates the problem this presents to the church, while offering hints of ways we might change our current trajectory to prevent repeating history. Its a timely read.

DShan Berry , follower of Jesus and lover of words

We are in the midst of a reckoning on the role of celebrity within American evangelicalism. From her position of being inside the machine, Beaty brings two key elements to this compelling book. First, she brings knowledge and insights that will help anyone wanting to disentangle their faith from celebrity culture. But, even more than this, she offers an honest, humble self-examination that is a model many of us in the church need to follow.

Karen Swallow Prior , professor, Southeastern Baptist Theological Seminary; author of On Reading Well: Finding the Good Life through Great Books

This timely book offers the reader a close, revealing, and challenging look at celebrity Christianity. It doesnt point fingers but rather holds up an overdue mirror to American Christian pop culture. Beatys journalism bona fides are on full display as she highlights familiar and maybe unfamiliar stories about large segments of American Christianity filled with unchecked power, manipulative charisma, and cultures of enablement. Her vulnerable self-reflection and theological survey are an added bonus that strengthens her credibility. This work contributes to a growing body of thoughtful commentary on church dysfunction with the hope of transformation.

Christina Edmondson , leadership development consultant, Certified Cultural Intelligence facilitator, and cohost of the Truths Table podcast

We are living in an age where celebrities are not just the people we see on TV or the movies, but people who have grown a following on social mediaand in Christian culture, the pulpit. Celebrities for Jesus perfectly captures how and why we continuously see popular Christian celebrity leaders fall from the high pedestals we put them on. Amid the scandals and heartbreak caused by trusted leaders, this book was a reminder of the power of proximity and true friendship that we Christians need the most.

Kellie Koch , strategic communications professional

With insight and empathy, Beaty diagnoses the broken patterns of leadership we see in the church. This book shows us the isolation and loneliness and abuse that can come from, and contribute to, these expectations of celebrity. But this book is no mere jeremiad. It points the way forward to renewed visions of power, accountability, and humility.

Russell Moore , chair of public theology, Christianity Today

Media stardom is a relatively new phenomenon, but the corrosiveness of power and authority is not. Celebrities for Jesus chronicles the abuses and scandals invited by the rise of eminent Christian personalities. It persuasively demonstrates that the embrace of celebrity culture is folly: whatever growth and outreach it achieves for the church comes at great personal and institutional costs.

James Havey , attorney

A wit once said a celebrity is a person famous for being famous, but the quip needs to be modified for American evangelical celebrities. For evangelicalism, a celebrity is someone who has formed, cultivated, and platformed a persona of themselves that attracts a following. In some cases, there is substance behind the persona; in many cases, there is not. In all cases, we need a demotion of the celebrity culture and the expansion of leaders who are followers of Jesus, the Jesus whose greatness came from the surrender of himself for the sake of others. I am so glad to see Beaty expose this serious problem in our churches. It will be a must-read for all those who want to lead.

Scot McKnight , professor, Northern Seminary

Half Title Page
Title Page
Copyright Page

2022 by Katelyn Beaty

Published by Brazos Press

a division of Baker Publishing Group

PO Box 6287, Grand Rapids, MI 49516-6287

www.brazospress.com

Ebook edition created 2022

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any meansfor example, electronic, photocopy, recordingwithout the prior written permission of the publisher. The only exception is brief quotations in printed reviews.

Library of Congress Cataloging-in-Publication Data is on file at the Library of Congress, Washington, DC.

ISBN 978-1-4934-3703-0

Unless otherwise indicated, Scripture quotations are from THE HOLY BIBLE, NEW INTERNATIONAL VERSION, NIV Copyright 1973, 1978, 1984, 2011 by Biblica, Inc. Used by permission. All rights reserved worldwide.

Scripture quotations labeled NRSV are from the New Revised Standard Version of the Bible, copyright 1989 National Council of the Churches of Christ in the United States of America. Used by permission. All rights reserved.

All emojis designed by OpenMoji the open-source emoji and icon project. License: CC BY-SA 4.0

Baker Publishing Group publications use paper produced from sustainable forestry practices and post-consumer waste whenever possible.

Dedication

To the number who lived faithfully a hidden life,
and rest in unvisited tombs

Contents

Endorsements

Half Title Page

Title Page

Copyright Page

Dedication

Part 1: Big Things for God

1. Social Power without Proximity

2. The First Evangelical Celebrities

3. Megachurch, Megapastors

Part 2: Three Temptations

4. Abusing Power

5. Chasing Platforms

6. Creating Persona

Part 3: The Way Up Is Down

7. Seeking Brand Ambassadors

8. The Obscure Messiah and Ordinary Faithfulness

Acknowledgments

Notes

Cover Flaps

Back Cover

Part 1: Big Things for God

Social Power without Proximity

W hen I accepted Jesus into my heart in 1998, in response to a gospel message at a youth rally at a local church, I had no idea what that event meant or the history it ushered me into. I just knew that I wanted to stand for Jesusliterally stand, as the speaker invited us to do. As a thirteen-year-old, I distinctly remember wondering what the boys in our youth group would think if I stood up from my seat, if they would call me a dork (the worst thing I could imagine at the time). But a stirring in my young, open spirit compelled me to stand no matter the cost. Riding home in the back seat of my parents car that night, my heart felt warm, aglow with something new. It was like the strange warmth that John Wesley, the founder of Methodism, described experiencing after hearing a sermon on the book of Romans another world away.

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