Jane Mara - Think Like an Entrepreneur: The Mindset of Success

First published 2017
By Expert Intuition Pty Ltd
PO Box H240, Australia Square, NSW 1215 Australia
www.thinklikeanentrepreneur.com.au

Jane Mara, 2017

This book is copyright. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher.

National Library of Australia Cataloguing-in-Publication entry
Creator: Mara, Jane, author.

Title: Think Like an Entrepreneur : The Mindset of Success / Jane Mara.

ISBN: 9780646974408 (paperback)

ISBN: 9780646974415 (ebook)

Subjects:

Mara. Jane.

Business

Psychology

Entrepreneurship

Success

Mindset

Cover design by Alexandre Law Min, Outcome Life

Typesetting by eMatti

Printed and bound by IngramSpark in Australia

This book is dedicated to all the serial entrepreneurs in the world who have ever been told - Get a job!

YOU KNOW WHO YOU ARE!

Introducing Jane Mara by Emeritus Professor Murray Gillin

Intuition, that essential leadership ability to apply not just technical expertise but also wisdom in making business decisions, comes naturally to the self aware leader.

DANIEL GOLEMAN 2002

From my many years of research, I would define an entrepreneur as a person who has a clear vision of what is to be created and is passionately committed to the implementation of the opportunity. This opportunity or vision may defy current rational thinking and invariably challenges accepted business models.

How does an entrepreneur or team of entrepreneurs create successful new business concepts or opportunities? My research from the HeartMath Institute in the USA and in collaboration with the Australian Graduate School of Entrepreneurship at Swinburne University of Technology in Melbourne delivers an extraordinary answer drawing extensively on an understanding of the human autonomic nervous system and quantum physics. This research forms the basis of what is being presented to you in this book.

Jane Mara came to my attention in early 2008, as a result of her desire to learn more about intuition and my research into the human ability to involve the entire psycho-physiological system in processing intuitive perception. Jane was able to bring a real life dimension to this work through her successful consultancy business. Indeed she is a true practitioner and seeks to integrate theory and practice in her research and consulting.

Jane has a number of distinctive characteristics and capabilities relevant to this type of work. She is an intuitive, innovative thinker, entrepreneurial and curious and she practices what she preaches. She has used these skills to weave together theory and practice, big picture strategy and detail execution, for herself and the people she works with. She has lots of that vital entrepreneurial characteristic tenacity.

This is demonstrated by her study of intuition in management that extends over years. When she first commenced this work, intuition was viewed with a great deal of scepticism by many people in the corporate world.

Jane has a solid international career in business, dealing with strategic planning, brand and marketing management, including management of a specialist marketing group in the financial services industry.

Her work capably covers four distinct areas which she integrates very effectively research on the role of intuition in management, specifically in entrepreneurial management; applying research findings to evangelising, developing and presenting management training programs and advisory/mentoring to management.

Jane has been rigorous in researching the literature and in undertaking field work. Jane has sought findings and information in Australia about the science and practice of entrepreneurship and its relationship to intuition with limited results. Subsequently, she travelled to UK and USA to interview and research entrepreneurial thinkers. She documented over 50 case studies in these three countries covering management in business, the arts, public services and the professions. These studies and her conclusions were then incorporated into her first book, Intuition on Demand, published in 2006. Her ability to present her topic with clarity led to her first book being recognised by AFR Boss magazine as one of the 50 Top Management books for 2006.

Importantly much of her research has focused on seeking an understanding of how successful repeat entrepreneurs integrate intuition and intentionality into recognizing opportunities for business innovation and development.

These repeat entrepreneurs are essential to the creation of new ventures and the resulting job opportunities within the community. An essential outcome of this work has resulted in a program to apply this new knowledge to the development of improved comprehension and confidence amongst managers and senior executives to use intuition as a major element in decision making.

Jane has continued to source both leading overseas research learning about a number of techniques that provide electro-physiological measures of intuitive behaviour. Integrating these developments into her consultancy practice has helped executives measure their own performance.

Her record of facilitating intuitive learning programs with leading corporate companies, her very successful book of case studies entitled Intuition on Demand, published in 2006 and qualifications in management both internationally and nationally demonstrates she is well positioned to research, conceptualise and author this book: Think Like an Entrepreneur The Mindset of Success.

This book will provide you with proven strategies and techniques to enable you to create the entrepreneurial venture you desire.

The connection between how entrepreneurs create successful businesses and how you can design your own entrepreneurial life, intentionally was not one that immediately entered my mind, at first.

Jane has easily seen that connection another quality that intuitive entrepreneurs share the ability to see opportunities holistically, making disparate patterns and connections work cohesively from a vast amount of information.

EMERITUS PROFESSOR MURRAY GILLIN

Emeritus Professor, Laurence Murray Gillin

Murray Gillin AM is Emeritus Professor of Entrepreneurship & Innovation at Swinburne University of Technology and Adjunct Professor at the University of Adelaide, S.A. During a career spanning over 50 years he worked in the fields of defence science and technology as an Engineer, Research Scientist and as Defence Research Attach in the Australian Embassy Washington, USA; and in education as Dean of Engineering, Professor of Innovation and Entrepreneurship, Pro Vice-Chancellor (Industry/Academic Liaison) and Director Australian Graduate School of Entrepreneurship at Swinburne University of Technology.

He has special interests in wealth creation from engineering and innovation (is Past President of the Institution of Engineers, Australia), in work integrated learning (is Past-President of the World Association for Co-operative Education), and in entrepreneurship education and research (was Founding Chairman of the AGSE Entrepreneurship Research Conference 2004-2009).

In 2004, Murray was elected a Life Member of the BCERC Entrepreneurship Research Conference (USA), in 1994 was elected a Fellow of the Academy of Technological Sciences and Engineering and on Australia Day 1997, was awarded with an AM (Member of the Order of Australia) for his work in engineering, innovation and ongoing professional education.