Kerry Johnson - New Mindset, New Results

NEW MINDSET
NEW RESULTS

NEW MINDSET
NEW RESULTS

KERRY JOHNSON
MBA, PHD

Published by Gildan Media LLC

aka G&D Media

www.GandDmedia.com

NEW MINDSET, NEW RESULTS. Copyright 2019 by Kerry Johnson. All rights reserved.

Printed in the United States of America. No part of this book may be used, reproduced or transmitted in any manner whatsoever, by any means (electronic, photocopying, recording, or otherwise), without the prior written permission of the author, except in the case of brief quotations embodied in critical articles and reviews. No liability is assumed with respect to the use of the information contained within. Although every precaution has been taken, the author and publisher assume no liability for errors or omissions. Neither is any liability assumed for damages resulting from the use of the information contained herein.

FIRST EDITION 2019

Front Cover design by David Rheinhardt of Pyrographx

Interior design by Meghan Day Healey of Story Horse, LLC

Library of Congress Cataloging-in-Publication Data is available upon request

ISBN: 978-1-7225-1016-9 (hardcover)

eISBN: 978-1-7225-2120-2 (ebook)

Manufactured in the United States of America by LSC Communications

10 9 8 7 6 5 4 3 2 1

To My First Grandchild, Cora Anne

I hope you always have a Results-Focused Mindset your whole life.
Your wonderful parents will prepare you for the great success
you deserve. You were specially made by our Lord God.
Your grandparents love you to the moon and back

Contents

Why I Wrote New Mindset, New Results

Ive been speaking at conferences, coaching top producers, and writing books and recording videos since 1981. In all the time, I have focused mainly on developing skill sets to help my audiences and clients dramatically increase their business. In fact I often guarantee that my clients will increase their business by 80% within eight weeks. Im so confident in our techniques that I can make that warranty.

But I have to admit, 5 to 10% of my clients dont realize the benefit they wanted. Another 25% skyrocket their business and hit their goals. 65% gain enough benefit to make their effort worthwhile, but could have done better. What is it between these three groups? They were all taught the same skills. They all had excellent coaching. Except for the bottom 10%, most work hard but had variable results. It had to be something else. There had to be way of thinking, a kind of motivation that could propel any client to become wildly successful. The answer is a Results Focused Mindset.

Billy Beane, manager of the four time division champion, Oakland As, had only one third the money that World Series champions New York Yankees had. Beane didnt have the resources, but did have a different mindset. Beane once said, Change your thinking, change the game. Mindset is the framework that connects everything. It allows sales and management skills, self-discipline, and communication to operate effectively. Without A Results Focused Mindset, all these skills will be disjointed. A Results Focused Mindset helps all your knowledge, skills and experience work together.

In this book, you will learn about many different kinds of mindsets. Fixed Versus Growth, Inward versus Outward, and even External versus Internal mindsets. But its not enough to understand what mindsets are. The focus of this book is to Help You Develop a Results Focused Mindset. This is a mindset that will help you not just be more positive, but also achieve your goals.

THE UNIQUE FORMAT OF NEW MINDSET, NEW RESULTS

My friend Brian Tracy once said, Leaders are readers. In fact, if you want to be among the 1% of top income earners, youll read one book every month. If you read one book every week, not only will you become among the top 1% in income, but also be the most educated.

The problem is, most people dont read books, not even on their devices. But they do read magazine articles, watch videos, and listen to audio. I tried to write this book in the way you are most likely to read it.

Decades ago, I was a pro tennis player. I still play tennis four days a week, as well as play golf, scuba dive and snow ski around the world. You will read a lot of stories from my experiences relevant to the concepts I discuss. This style of writing will help you develop a new, more effective mindset. One San Diego State University study showed your memory of an idea will increase by 83% if the story is attached to what youre trying to remember.

WHY MINDSET IS SO SIGNIFICANT

This is my 9th book, and most important. Among these many books are: Willpower: The Secrets of Self-Discipline, Peak Performance: How to Increase Your Business by 80% within Eight Weeks, and even Mastering the Game. All have been wildly successful. But had I known how important an effective mindset was, my first book would have been different.

Your mindset is critical. It affects how you talk, your outlook, and even your happiness. It impacts how positive and negative you are, whether you are charismatic or shy, and is even an indicator of how much money will make over your career.

I was educated as a research psychologist. I was headed for academic or medical school becoming a psychiatrist. But after my MBA, I turned into a business psychologist. I have studied the actual peer-reviewed research of all the concepts you will read in this book. From my research background, I can outline what is meaningful from the actual recent study instead of just quoting a speaker or magazine article that alludes to the conclusions. In graduate school, I developed test predictors of stress symptoms for the Veterans Administration, how the brain differentiates food preferences for Continental/United Airlines, and even studied advanced body language techniques for vocational colleges. But the most surprising aspect I learned in writing this book was how much mindset changes the brain. I spent two years studying psychobiology of the brain. But the advancements since my research days have been remarkable. Mindset not only creates neural pathways, but also creates dense forest-like networks that solidify the mindset you have developed. In other words, the more you access a successful Results Focused Mindset, the easier it will be to sustain and maintain it. Our brains are built for worry and rumination. Its easier and more natural to think negatively than positively. But that is why mindset is so important. Highly successful people have a different way of thinking. They dont let themselves get bogged down with worry or paralyzed with negativity. They are able to sustain results focused mindset consistently.

This book will help you learn what an effective mindset is. But it doesnt stop there. It will also help you modify and change the mindset you have, developing one that will consistently help you achieve your dreams. I speak at many conventions every week around the world. I often surprise audiences by saying they will forget 70% of what I say within one day and 90% within three days. Unless they implement an idea within 24 hours of hearing it. This applies to you. If you can test out and use a concept within 24 hours, it is likely that you will retain it. So my goal is to not only help you change your mindset, but also sustain that mindset for years to come.

Please read this book and let me know what you think. Contact me at:

www.KerryJohnson.com

714-368-3650

Twitter@DrKerryJohnson