Jonathan Groucutt - Business Degree Success

Business Degree Success

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Business Degree Success

A Practical Study Guide for Business
Students at College and University

Jonathan Groucutt

Jonathan Groucutt 2008

All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission.

No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency,
90 Tottenham Court Road, London W1T 4LP.

Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages.

The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988.

Published by
PALGRAVE MACMILLAN
Houndmills, Basingstoke, Hampshire RG21 6XS and
175 Fifth Avenue, New York, N.Y. 10010
Companies and representatives throughout the world

PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St. Martins Press, LLC and of Palgrave Macmillan Ltd. Macmillan is a registered trademark in the United States, United Kingdom and other countries. Palgrave is a registered trademark in the European Union and other countries.

ISBN-13: 9780230506459
ISBN-10: 0230506453

This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin.

A catalogue record for this book is available from the British Library.

Library of Congress Cataloging-in-Publication Data

Groucutt, Jon.
Business degree success / Jonathan Groucutt.
p. cm. (Palgrave study guides)
Includes bibliographical references and index.
ISBN 0230506453 (alk. paper)
1. College students. 2. Business education. 3. Study skills.
4. Learning strategies. 5. Success. I. Title.
LB3605.G74 2008
650.071 1dc22 2008016313

10 9 8 7 6 5 4 3 2 1
17 16 15 14 13 12 11 10 09 08

Printed in China

This book is dedicated to the memory of my loving and caring partner

Shereen Baig (19582007)

who enriched so many lives through her knowledge, warmth, generosity, love and humanity. The world is so much poorer without her.

Contents

List of Figures, Tables, Examples, Slides, Illustrations and Scenarios

Figures

Tables

Examples

Slides

Illustrations

Scenario

Preface

The aims of this book

Curiously enough, one cannot read a book: one can only re-read it.
A good reader, a major reader, an active and creative reader is a re-reader.

Lectures on Literature (1980)
Vladimir Nabokov, 18991977, Russian novelist

As the main title suggests, the overall aim of this book is to create success your success in achieving a business degree. The content of this book is equally applicable whether you are studying in Budapest, Hong Kong, Karachi, Melbourne, Oxford, Pune or Singapore. This book is aimed at an international audience and it is applicable to foundation, undergraduate and postgraduate students. Moreover, you may be studying at a private college (working in collaboration with a degree-awarding organization), a private or state/government accredited university.

Effective studying is assisted by a strong sense of purpose, knowing what you hope to achieve and why you hope to achieve it. In order to succeed in your objectives, you need to become an active participant within the learning process.

This book interweaves both the study and reality of business. The idea is that you start preparing yourself for a business world while you are at college and university. As you read through this book, you will see direct comparisons with real business. If you really want to succeed within the highly competitive business world, then you need to think business (and everything that entails) from Day 1 of your studies.

What this book is and is not

Unless you consider specific literary classics by such renowned and gifted authors as Dickens, Kafka and Tolstoy, there is, perhaps, no such thing as a perfect book. It is always a difficulty for an author to know what to include and what to exclude. My aim was to create an accessible and useful text of approximately 70,000 words. Moreover, I know how expensive academic books can be and thus wanted a text that would command an affordable price.