Eiichi Kasahara - Practical Strategic Management: How To Apply Strategic Thinking In Business
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- Book:Practical Strategic Management: How To Apply Strategic Thinking In Business
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- Publisher:World Scientific Publishing Company
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- Year:2015
- City:Singapore
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Practical Strategic Management: How To Apply Strategic Thinking In Business: summary, description and annotation
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Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy, competitive strategy, marketing management, strategic marketing, one-to-one marketing, consumer behaviorism, growth strategy, functional strategy, and technology management. In addition, there are also many how-to books on strategy formulation.
But not many books on the topic are written with a step-by-step guide on making practical strategic management decisions. The author presents 15 steps that combine strategy and marketing aspects in business. The steps are presented systematically and holistically. Readers will be able to maintain the big picture perspective, while being able to dive deep into each step. The guide is not written for ideal situations in business. Much attention is given to being aware of market trends, business competition, and the limitations of resources, to be able to apply practical strategic thinking in business.
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Published by
World Scientific Publishing Co. Pte. Ltd.
5 Toh Tuck Link, Singapore 596224
USA office:27 Warren Street, Suite 401-402, Hackensack, NJ 07601
UK office:57 Shelton Street, Covent Garden, London WC2H 9HE
Library of Congress Cataloging-in-Publication Data
Kasahara, Eiichi, 1958
Practical strategic management : how to apply strategic thinking in business / Eiichi Kasahara, Rikkyo University, Japan.
pages cm
Includes bibliographical references and index.
ISBN 978-9814641555 (hardcover : alk. paper) -- ISBN 9814641553 (hardcover : alk. paper) -- ISBN 978-9814651363 (softcover) -- ISBN 9814651362 (softcover)
1. Strategic planning. 2. Industrial management. I. Title.
HD30.28.K367 2015
658.4'012--dc23
2014041298
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library.
Copyright Eiichi Kasahara 2015
Translation rights arranged with Eiichi Kasahara through Japan UNI Agency, Inc. and Trannet.
All rights reserved.
In-house Editor: Philly Lim
Typeset by Stallion Press
Email:
Printed in Singapore
This book benefited substantially from real-world business experience gained over the years from hundreds of business practitioners. I appreciate what I learned from my consulting clients in high-tech, electronics, automobiles and other industrial organizations and institutions. I express my gratitude to executive seminar participants at universities, and academic and trade conferences. I also would like to thank the students at Saint Pauls/Rikkyo University, who provided important input and feedback. I am also indebted to Dr. Kashiwagi, Dr. Shimaguchi, Dr. Michael Hutt, Mr. Charles Cohon, Dr. Obayashi, Mr. Hisada, Mr Usui, Professor Fukuda, Professor M. Sarvary, Dr. Kamekawa, and Dr. H. Schutte for their great support and keen suggestions from both practical and academic viewpoints. I also would like to thank the talented staff of World Scientific Publishing. In particular, Ms. Philly Lim provided valuable and useful advice for the book. Last, but not least, I specifically thank you for reading Practical Strategic Management: How to Apply Strategic Thinking in Business!
Eiichi Eric Kasahara is an associate professor of marketing at Saint Pauls/Rikkyo University Graduate School of Business Design, Tokyo, Japan. He also serves as the president of the Asia Pacific Research Institute of Marketing (APRIM), and is a visiting scholar at the Technology Management School of the Shibaura Institute of Technology, Tokyo.
Dr. Kasahara earned his Ph.D. from the International Studies Program of the Waseda University Graduate School (International Management), and his MIM from the Thunderbird School of Global Management. He subsequently worked as a fund manager for Japanese and American institutional investors. Dr. Kasahara joined the Fuji Research Institute Corporation (currently Mizuho Research Institute Ltd.) in 1989, providing consultation at the Marketing Strategy/Kasahara Cluster. He later held the post of professor at the Saint Pauls/Rikkyo University Graduate School of Business Design.
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