J I Moore - Writers on Strategy and Strategic Management: Theory and Practice at Enterprise, Corporate, Business and Functional Levels

PENGUIN BOOKS

Writers on Strategy and Strategic Management

Jack Moores first degree was in philosophy and his second in business administration. A series of increasingly senior managerial positions in the automotive, farm machinery, and friction materials industries (with, successively, Ford, Lely and Trist Draper) prepared him for teaching strategic management at Thames Valley University, and later, at the universities of Bath and Reading. As a founder member of the Business Strategy Network and a partner in its consultancy arm, he has been brought into close contact with some of the nations most significant companies in manufacturing, commerce and finance.

This is the book he would have liked on his desk at every stage of his working life.

Writers on Strategy and Strategic Management

The Theory of Strategy and the Practice of Strategic Management at Enterprise, Corporate, Business and Functional Levels

J. I. Moore

Second Edition

PENGUIN BOOKS

PENGUIN BOOKS

Published by the Penguin Group

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First published 1992

Second edition 2001

Copyright J. I. Moore, 1992, 2001

All rights reserved

The acknowledgements on constitute an extension of this copyright page

The moral right of the author has been asserted

Except in the United States of America, this book is sold subject to the condition that it shall not, by way of trade or otherwise, be lent, re-sold, hired out, or otherwise circulated without the publishers prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed on the subsequent purchaser

ISBN: 978-0-14-194142-4

To John Edwards, who founded the Centre for Enterprise Policy Studies at the University of Bath and its offshoot, the Business Strategy Network. He made this book possible together with much else besides, as he must surely know.

Though I am responsible for everything that follows, many people newcomers to my acquaintance as well as friends helped me along the way. Sometimes it was by facilitating the work, as did Graham Pickup of West Educational Publishing, Martin Hanifin and Kurt Strand of Richard D. Irwin, Joseph Bower of Harvards Graduate Business School, and Roger Martin-Fagg of The Management College, Henley. Some, like Terry Garrison of Henley, Ken Clarke of the University of Bath, Trevor Hunwicks of Benton International and Chris Pooley of Nuclear Electric, stirred me with ideas and suggestions when my own resources ran low. And some never ceased to encourage me in their highly individual ways: Eric Lewis of Foster Wheeler, by assuming what had yet to be proved; Peter and Lesley Austin, by remaining invincibly interested in even the most tedious of my days; Bri and Joy Thornton, for their respective hectoring and coaxing; and Sue and Robert Pfunder for always being there.

I can only hope that what has been done here justifies their unfailing concern and marvellous generosity.

J. I. Moore

Ellesborough, 1992