Dr. Stephen Franson - The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

copyright 2019 stephen franson

All rights reserved.

the remarkable practice

The Definitive Guide to Building a Thriving Chiropractic Business

isbn 978-1-5445-0239-7 Hardcover

isbn 978-1-5445-0237-3 Paperback

isbn 978-1-5445-0238-0 Ebook

This book is dedicated to my son, Sam, who at this point says that he wants to be a Chiropractor when he grows up. So do I. Regardless of the path that he chooses, I am infinitely proud of him. He has been my greatest teacherthis is my chance to pay him back.

Introduction:

Chapter 1:

Chapter 2:

Chapter 3:

Chapter 4:

Chapter 5:

Chapter 6:

Chapter 7:

Chapter 8:

Chapter 9:

conclusion:

If youve picked up this book, its safe to say that you want to grow your practice. You want to do more, serve more, give more, and make more. You want to make a bigger impact and a better income. Im guessing that you are an On-Purpose Chiropractor who is Mission-Driven. Ill assume that the reason you got into Chiropractic in the first place was to serve others and make the world a healthier and happier place. And Ill bet that you started with a Vision of your practice being a place where people would find a better way to better health.

If you are like me, you know that we are in the business of saving livesand if business is good, everybody wins. Because of this, you are driven to growto build your practice and become even more successful.

But heres the rub: you dont want to become successful at the expense of your marriage, your relationship with your kids, your healthyour life.

Sometimes it seems like youre damned if you do and damned if you dont. You probably already feel overworked and out of balance; maybe even overwhelmed. It seems like in order to grow your practice, youre going to have to put in even more time and more energy, and work even harder, faster, longer. Really?

How would that even be possible? you think to yourself. And would the tradeoff be worth it, if it meant giving up so much of your life? You may even end up questioning your Vision.

Moreover, how could you continue to talk about the Chiropractic Wellness Lifestyle out of one side of your mouth while killing yourself to become more successful in the process?

Isnt that a huge contradiction? Or is that just how it is? Maybe the only way to grow your practice and achieve the success youre looking for is indeed to sacrifice everything else in your life and trade dollars for hours. Right?

Wrong.

A Remarkable Practice as PART of a Remarkable Life

When Im speaking from the stage and say, You are in the business of saving lives, and when business is good everybody wins most DCs close their eyes, smile, and nod their heads in agreement. But, I am usually only two or three probing questions away from revealing the truthand that is that most chiropractors dont own a business at all. They own a jobor more accurately, they have created a job that owns them .

So for most doctors, the idea of growing the practice means more time, more energy, more work, more stress, and more imbalance. And here lies the contradiction. You want to build your practice and become more successful, but you dont really want to grow because you think that it would have serious negative consequences to the quality of your life.

Now, imagine doubling your practice. Pause on that thought for a second. How does that feel, honestly? If your practice volume was to double next week, what would break? Would you actually want to double your practice? How about if I asked your staffyour Team? Would they want to double?

Heres the thing, doubling your practice doesnt have to mean taking what youre currently doing and doubling it.

Ill suggest that theres a better way. A different wayan approach to practice that creates a dynamic where growth becomes the natural expression of your practice. Whats more: even at double the volume, it will feel easier than it does now.

Instead of growing your practice the painful way youve always assumed youd have toby a pound of your flesh and hour after hour of your own timeyoure going to learn a new way, a better way, that allows you to do more, give more, love more, serve more, accomplish more, and make more.

At the very core of this system is the fundamental premise of this book: You can build a Remarkable Practice as Part of a Remarkable Life, not instead of one .

You do this by making the fundamental shift from owning a job to owning a business .

But I already do own a business! you argue. Technically, that may be true. In a literal sense, yes, you may own your practice. But ask yourself this question: do you really own it or does it own you?

Lets say you didnt show up on Monday, would anybody notice? If your answer is holy crap, yes, the place would screech to a halt then thats called owning a job . And its especially true if youre a single operator, the only doctor in your practice, which most chiropractors are. If you fall into that category, guess what? When youre not there, no doctoring is happening, no services are being rendered, and no money is being made.

Do you own a business, or do you own a job?

Dont get me wrong, I know that you love your work, and you love the job. You may even be successful at running your practice, but the reality is most likely that the practice is running you. And if youre not careful, it will run you into the ground. The consequences are real and serious: burnout, injury, illness, divorce, and worse.

So how can you do it? How can you serve your Purpose, realize your Vision, build your successful practice and avoid this pain? How do you build a Remarkable Practice as Part of a Remarkable Life ? How do you go from owning a job to owning a business? Thats the gap we are going to fill with this book.

This is the keythe difference between a job and a business is this:

Businesses are Scalable, Durable, and Transferable.

You cannot build a Remarkable Practice as Part of a Remarkable Life if your practice does not have those three essential qualities.

First, your practice must be: scalable , which means that you can do more, serve more, love more, and make more, but it does not all have to be done by you. Real businesses do not run on brute forcethey do not require a pound of your flesh and an hour of your time. Businesses run and build through leverage . By leveraging other people, systems, and technology, you can make a bigger impact and a better income, without it all having to be done by you .

Second, your practice has to be durable , which means that you can do more, serve more, love more, and make more even in your absence . This is what gives you the freedom to be able to build your Remarkable Life. Imagine being able to be home for dinnertime, bath time or at least bedtime. How about taking a few vacation weeks away from your practice without the place grinding to a halt? Like I said, the ultimate question is if you were to not show up on Monday morning would anyone notice? Now its not that you dont want to show upits that you dont have to. We all know the difference.