Stevens - Practice acceleration! : helping chiropractors maximize patient volume and revenue

Front Matter

Testimonials for Practice Acceleration!

Dr. Stevens has put together a text all new Chiropractors should read in their last semesters of school! All the bases of getting off to a successful start are covered in Practice Acceleration. Read, digest, and go save the world!

Dr. Tobin Lingafelter

Owner, Back & Neck Care Center of Sunset HillsSt. Louis, MO

Nobody knows the business of chiropractic like Dr. Stevens. His keen insights on the fundamentals of running a strong practice are of value to new and experienced DCs alike.

Daniel Sosnoski

Editor-in-Chief

Chiropractic Economics

Practice Acceleration is a must-read for any newly graduated Chiropractors and established Chiropractors who want to take their business to the next level. This is the textbook that you never had, but should have had in school. If youre serious about getting more patients, more visits, and more money, you have to read this book!

Jeff Green

COO

Well JuvenateCashiers, NC

As a former Chiropractic Office Manager and direct benefactor of Drews wisdom, I had the honor of working for a successful Chiropractor who practiced many of the principles that you have read in this book. If you have an open mind, are committed, and work hard, Drews book can guide you to a successful and fulfilling practice.

Terri Powell

St. Louis, MO

Drew gives extremely valuable information in a simple, easy-to-follow book. This is a must-read for any Chiropractor who is still in school, newto practice, or struggling in practice.

David Hadden, DC

OFallon Crossing Chiropractic

OFallon, MO

Dr. Stevens marketing and branding ideas are right on target. If youre not earning a salary in the high six figures, this book is for you. Follow the easy steps provided in this book and watch your visibility and bank account increase.

Terry Jo Gile

The Safety Lady

North Fort Myers, FL

Drew Stevens will quickly teach you that there are strategies and tactics for your practice that enable you to be more effective, more highly regarded, and more able to create a balanced and rewarding life. Martyrs have a hard time paying the mortgage.

What you practice is your business, but what you perfect will lead to greatly increased business. Follow Drew Stevens advice and fill your waiting roombut as youll see, you wont keep them waiting for long.

Alan Weiss, P h .D.

Author, Million Dollar Consulting and The Consulting Bible

Providence, RI

Dr. Drew Stevens really nails it! In my practice, I not only look inside the Chiropractic profession but I frequently look outside the profession for inspiration in the areas of customer service, business management, marketing, and personal motivation. Dr. Drew covers all of these areas in this book. He brings to the table successful techniques, business models, and personal experiences that can and will help you grow your practice.

Dr. Patrick Feder

Comprehensive Chiropractic

Dr. Stevens insights are right on point. Through his book and coaching, not only will you fill the void in your Chiropractic education, you will develop the practice of your dreams!

Dr. Ron Nisbet

Experience Your Greatness

St. Louis, MO

Medical practice is very complex and different from general business. As a Chiropractor you not only have to be an expert in your field of practice, you also need to understand and deal with insurance companies, government policies, referring physicians, and hospitals. You also need to interact with patients. Marketing strategy is a process that can allow Chiropractors to concentrate their limited resources on the greatest opportunities to increase patient flow and achieve sustainable competitive advantage. Drew has developed an impressive, comprehensive, step-by-step marketing strategy that leads to a successful practice. This book is a must read for anyone in Chiropractic practice who wants to improve patient care, revenues, and position in the market.

Sudhir Jain, MD, FACC, MBA

Associate Professor of Medicine

Washington University school of Medicine

St Louis, MO

Healthcare is changing rapidly and as a result, traditional marketing is significantly less effective. I have been in practice for 13 years and implementing Dr. Stevens system has been a game changer. Dr. Stevens revolutionizes the way you will look at your practiceand certainly the way you approach your marketing campaign.

Dr. Wayne Davis, DC

Moline Chiropractic Clinic/Bioshaping of the Quad-Cities

Moline, IL

Contents

I dedicate this book to Christine, my soulmate, best friend and biggest fan who has helped me through my victories and defeats, always cheering me across the finish line. And to my pride and joy Andrew and Ashley, whose smiles and support make your dad so proud.

I also want to thank those who walked before me to show me the way: Golda and George Jeffrey and Box James, who never lost hope in what I offer the world, and Dr. Ralph Baralle and Dr. Patrick Feder, whose friendship, coaching, and open hearts helped lead me to write this work.

God bless you all!

About the Author

A world-renowned marketing mentor for doctors, Drew Stevens, Ph.D., has 30 years of practical experience in management, as well as advanced degrees in strategic marketing and branding.

Dr. Stevens is devoted to helping healthcare professionals transform their goals into actionable results that lead to a successful practice. He has developed a consistent marketing methodology that increases brand value and loyalty by 40% while reducing labor intensity, resulting in record revenues and higher productivity. With the help of Dr. Stevens, thousands of professionals, including chiropractors, have brought in billions of dollars in new revenue and attained financial freedom!

When not coaching and consulting, Dr. Stevens is an international speaker and author. He has written more than 700 articles and 1500 blog posts about practice management issues such as staffing, leadership, business development, marketing, and patient service. He is the author of the bestselling Split Second Selling, Little Book of Hope and Customer MomentumDiscover the Secrets that Keep Customers on the Move, and the highly acclaimed Practice Acceleration. In addition, he has produced more than 47 audio programs. His expertise has been featured in Chiropractic Economics, Dynamic Chiropractic, and The New York Times.

Dr. Stevens is an adjunct instructor in marketing and entrepreneurship at several graduate universities and developed a business development program for St. Louis University. He has trained thousands of people, traveling to South Africa, Japan, the United Kingdom, Singapore, Mexico, Canada, and Ecuador.

Drew Stevens and his family live in St. Louis, Missouri. He can be reached at www.stevensconsultinggroup.com .

Foreword

I have been a chiropractic practitioner for more than 40 years. I have presented technique seminars and been an instructor at one of the premier chiropractic colleges in the world for more than 30 years. I have been the Dean of Postdoctoral and Related Professional Education at that same college for 15 years and I am currently the Vice President of Chiropractic Affairs there.