Phil Cooke - The Way Back: How Christians Blew Our Credibility and How We Get It Back

This book is both timely and needed. Provocative, yes, because the message is essential at this decisive hinge moment in time.

Philip Yancey,
Author, Vanishing Grace

This book arrives a crucially important time in history, as the chasm grows ever wider between who Christians say we are versus how the world perceives us. The Way Back is a much-needed wake up call for the Church to return to the humble and joy-filled basics of our faith. Weve wandered for far too long.

Christine Caine,
Author, Evangelist, and co-founder, A21

I cant think of a single Christian in any walk of life who would not benefit from the insights and guidance found in The Way Back, but especially pastors, teachers, and communicators need this book, as does any executive trying to connect with Christians in America.

Hugh Hewitt,
Nationally Syndicated Radio Host and MSNBC Host

Phil Cooke and Jonathan Bock have shown in their book, The Way Back that traditional, core Christian values are not dated; in fact, they are more relevant today than ever before. I believe that this insightful, powerful, and provocative book will transform the way we believe and how we practice our beliefs!

DeVon Franklin,
Producer and New York Times Bestselling author

In The Way Back, authors Phil Cooke and Jonathan Bock have tackled one of the most consequential issues of our time: how the Church can regain credibility, and, ultimately, authority to influence and move the needle of culture as it once did. We are all called to live like Jesus, and this book is the how-to guide on how to do so in todays media-driven culture.

Rev. Samuel Rodriguez,
President, National Hispanic Christian Leadership Conference, Executive Producer of The Impossibles

In The Way Back, my good friends Jonathan Bock and Phil Cooke have challenged how I think about the modern-day church and our need for a paradigm shift. In the same way, youll be challenged to discard conventional thinking in favor of a bolder way of living, just like the first Christians. Youll also be inspired to hold fast to the Biblical values of the Early Church while pushing for innovation so we can regain influence and transform the world!

Bobby Gruenewald,
Pastor, Innovation Leader, Life. Church, and Founder, YouVersion Bible App

With facts and figures these authors force us to consider how American Christianity has become a reflection of our dominant culture, rather than being an instrument of God for changing it. Then, they go on to give us a vision of how we might recover that transforming influence we once had. I give this book two thumbs up.

Tony Campolo,
Ph.D., Eastern University

Phil and Jonathans book The Way Back is so important right now. Its a wake-up call to remind us that the way we live our lives has an impact on others. If you want to make a difference in the world today, then this is the book to read.

Roma Downey,
Actor, Producer, and President, LightWorkers Media

The Way Back is a great recall book. Recall the way it was when the church was effective and reclaim the way the faithful can be effective in a challenging environment for the church. Proud of the gospel and aware of how the church has lost sight of itself in the recent past, this book is a wonderful response to how to find our way back to vibrancy.

Darrell L. Bock,
Executive Director for Cultural Engagement, Howard G. Hendricks Center and Senior Research Professor of New Testament Studies, Dallas Theological Seminary

I am thankful for the powerful message in The Way Back. If youre a Christian leader seeking to understand society and how to best reach people to further the Kingdom, you need this book. It truly dives in to how we, as leaders, can change the perception of todays culture toward Christians and Christianity and live lives of love that will force people to rethink what they think about Jesus.

Tyler Reagin,
President, Catalyst

In this timely and essential book, well-liked and highly respected marketing experts, Phil Cooke and Jonathan Bock turn their decades of know-how towards solving the mounting public relations crisis that is holding back and sidelining many Christians today. Let The Way Back provide a roadmap for your way forward in impacting culture.

Brad Lomenick,
Founder, BLINC, Former President of Catalyst, and Author, H3 Leadership and The Catalyst Leader

An insightful and devastating analysis of why Christians are ignored and irrelevant in our culture. But thankfully, Bock and Cookes book offers lots of practical answers and examples of how to give ourselves away and find our way back. Very encouraging and hopeful.

Ralph Winter,
Film Producer of X-Men, Wolverine, Planet of the Apes, and Star Trek

Im focusing a significant part of my future to raising up a new generation of Christian leaders who will share the gospel boldly, while understanding the changing culture we live in today. The Way Back could be a textbook for that cause. From two respected media and marketing experts, this is a wake-up call for the Body of Christ, and my great hope is that the Church will listen to the alarm.

Dr. Jack Graham,
Senior Pastor, Prestonwood Church, and founder, PowerPoint Media Ministries

Phil Cooke and Jonathan Bock provide a unique and fresh perspective on evangelism for todays church. I really believe this is the kind of message that is going to transform how we approach the gospel, church, and people. I would encourage everyone to read this bookand to buy a copy for a family member or friend!

Pastor Chad Veach,
Lead Pastor, ZOE Church Los Angeles

In The Way Back, Phil and Jonathan remind us that we are part of a winning team and the Gospel of Jesus is the ultimate prize. This book will reinvigorate believers to start trusting again in our own product and embolden us take that message to the masses in new, creative ways.

Craig Gross,
Founder, XXXchurch.com

In Phil and Jonathans book, The Way Back, they take a no-holds-barred look into how weve lost our influence in the world and give life-changing advice and insight into how we can find our way back to living a life that sets us, and the world, on fire again. I encourage you read this book with the mindset that each one of us needs to take an honest evaluation of ourselves and be bold in taking the steps we need to find our way again.

Rob Hoskins,
President & CEO, OneHope, Inc.

I have known Jonathan Bock and Phil Cooke for nearly 20 years now. I love that these two marketing experts are turning their attention to the Church and asking hard questions of why the Church has lost its impact on culture. Instead of focusing on modern marketing techniques, they are taking us back two thousand years to reclaim the essence that made the Church an unstoppable force. The Way Back is the way forward.

Erwin Raphael McManus,
Founder, Mosaic, and Author, The Last Arrow

The Way Back is an inventive, creative, and unusual look at how to reclaim Christianitys lost credibility by two extraordinary communicators. If youre serious about reaching this generation (and we all should be), then this is the book for you.

Bobby Schuller,
Senior Pastor, Shepherds Grove Church, and Host, Hour of Power television program

The Way Back is the book we need at a time when it seems like the culture is, at best, indifferent to us. If you want to understand what is happening around us and learn how you could make a difference in your community, you need to read this book.