Phil Cooke - Unique: Telling Your Story in the Age of Brands and Social Media

PRAISE FOR Unique

Being an effective communicator of your message is biblical. After all, Jesus didnt come across as out-of-touch and old-fashioned, so why should we? My advice? Read this book and let the superbly capable Phil Cooke carry you into your future.

Eric Metaxas,New York Times Bestselling Author, Bonhoeffer: Pastor, Martyr, Prophet, Spy and Amazing Grace: William Wilberforce and the Heroic Campaign to End Slavery

Phil Cooke is a media expert with unparalleled experience. Unique is a must-have for anyone serious about turning his or her story into a social media and branding blockbuster.

DeVon Franklin, Vice President of Production, Columbia Pictures

Without a doubt, Phil Cooke is a genius. If you want your story to be heard amongst the thousands of conflicting and competing messages out there, Unique is the book for you. Full of great practical advice, humor and common sense, you will find yourself referring to this book often!

Christine Caine, Founder, The A21 Campaign

What is a brand? What is your brand? Why should anyone care? If you cant answer these questions, read Phils book!

Jesse Bryan, Creative Director, Mars Hill Church

Within a 24/7 riptide of new technologies and communication resources, its sink or surge. Unique comes at just the right time with practical and timely tools for todays leaders to rise to thrilling new mission impact.

Geof Morin, Chief Communications Officer, American Bible Society

One of the best things a church can do is stop and think about how it is perceived by the world around it. My friend Phil Cooke understands the power of branding, which is why I am excited about this book! Read it, and you will never again look at church identity the same way.

Greg Surratt, Senior Pastor, Seacoast Church
Author, Ir-Rev-Rend

Phils book is smart, original, practical and comprehensive. Its completely relevant to any person of faith living in todays culture who wants to undo some of the unintended damage Christians have done. Gain some ground and read this. Its honest, objective, empowering and on my top ten must-read book list.

Kem Meyer, Communications Director, Granger Community Church

Unique should be read twice by everyone who wants to communicate his or her life message in a compelling way. Phils ideas are challenging, and his message is inspiring. Take this unique opportunity to let Phil be your coach and your friend.

Philip Wagner, Lead Pastor of Oasis Church, Los Angeles
Author, How to Turn Your Marriage Around in 10 Days

Of the many successful organizations and leaders I know, they have two things in common: (1) they have little in common, and (2) they have Phil Cookes influence on their brand. Phils fusion of skepticism, sincerity, salesmanship and, at times, scathing brilliancy will make you savvy Wall Street smart! Phils writing will cause you to question why you do what you do without losing your quest to keep doing itbetter! You are about to discern and discover a brand new you!

Phil Munsey, Pastor, Life Church, Irvine, California
Chairman, Joel Osteens Champions Network

Everyone wants to stand out in todays crowded marketplace, but few do. Phil Cooke always has. In Unique, he personally guides you on an insightful journey into sharing your story in todays culture, giving you practical guidance on navigating the opportunities social media provides. Loaded with stories and simple tips, Phil has provided a compelling charge to take your brand seriously.

Rob Hoskins, President, One Hope

Phil Cooke has always had an amazing way of helping people enlarge their lives using his practical tips. Captured in the pages of this book are nuggets of wisdom that will help you take the thing about you that is truly unique and make it stand out in a very crowded world.

Ron Carpenter Jr., Pastor, Redemption World Outreach Center

In Unique, Phil Cooke takes us beyond lamenting the ill effects of our media-driven culture to thinking about how to effectively present who we areand who Jesus isthrough new forms such as branding, design and social media. But Phil also powerfully reminds us that we must have something worth communicating. He challenges us to honestly understand who we are and shows us how to be authentic and transparent. Jesus told us to be in the world but not of the world (see John 15:19). Phil tells us how to do that today!

Erick Schenkel, Executive Director, The JESUS Film Project

Unique is a must-read if you want your product or organization to find relevancy in an increasingly complicated world. As Phil points out, Branding is simply the art of surrounding a product, organization, or person with a powerful and compelling story. This new book can help you or your organization break through to become a compelling story.

Frank S. Page, President and CEO, Executive Committee of the Southern Baptist Convention

Unique is a must-read for any church or nonprofit organization looking to increase their influence and get their message out to the masses. Unique is full of practical steps to effectively sharpen your core message and use technology to rapidly spread it. Dont miss this opportunity to grow your ministry or nonprofitget this book!

Bil Cornelius, Lead Pastor, Bay Area Fellowship
Author, I Dare You to Change

Unique is another one of Phil Cookes innovative resources. This book is a literary tutor that will show you how to wrap your story with a strategic brand and leverage all media to get that story told!

Charles Jenkins, Pastor, Fellowship Missionary Baptist Church, Chicago, Illinois

Phil Cooke makes me think and be thankful. He makes me think because hes always challenging me to be more effective in all things media, and he makes me thankful because he is helping the twenty-first century Church carry out the Great Commission in a much greater manner. He is the leading voice in all things media. I recommend Phil Cooke to churches regularly.

Dr. Samuel R. Chand, Author, Cracking Your Churchs Culture Code

As Phil says in Unique, like it or not we all make some kind of impact on people, and because we will make an impact, we had better figure out how to manage our brand so others dont manage it for us in a negative way. Unique shows us how to cut through all the noise, use media effectively, and ensure that our message is heard. Phil Cooke is an authority on media and ministry branding, and this book provides the tools that can help us get results beyond our wildest dreams.

Dr. Arnie Cole, CEO, Back to the Bible
Author, Unstuck

For most of us who live in the day-to-day grind of branding and marketing, Phil Cooke is the whispererthe guy who is asking the hard questions. Unique will soon become required reading for anyone who wants to carve out his or her space in todays crowded markets. No one understands new media and the all-important finding your voice like Phil. I am honored to endorse this book and, more importantly, Phil Cooke.

Timothy Smith, Chief Development Officer, Food for the Hungry

Phil has a unique ability to communicate to all generations of leaders in a way that is humorous, practical and understandable. Unique will inspire you and equip you with the tools to find your voice and identity in a world that is constantly changing. I highly recommend this book to those who are looking to get their message out to the world.

Jordan Wagner, Executive Director, GenerosityWater.com

Your brand comprises the perceptions you own and the promises you make. So, how is it going? Are the perceptions and promises in your brand helping or hurting? Is your brand a powerful engine supporting your mission, or is it a heavy sea anchor hindering your progress? To find that answer and get the valuable help you need in crafting a compelling brand, I highly recommend