Collier. - Social Media Commerce For Dummies

Social Media Commerce For Dummies

by Marsha Collier

Social Media Commerce For Dummies

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John Wiley & Sons, Inc.
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Copyright 2013 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number: 2012950498

ISBN 978-1-118-29793-3 (pbk); ISBN 978-1-118-29943-2 (ebk); ISBN 978-1-118-46150-1 (ebk); 978-1-118-53195-2 (ebk)

Manufactured in the United States of America

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About the Author

Marsha Collier spends a good deal of time online. As a blogger, the author of the best-selling Dummies books on eBay, and a radio host, she shares her love of the online world with millions.

Before her eBay career took off, Marsha owned and operated her own marketing and advertising firm, a company that won numerous awards and earned her Small Business of the Year accolades from several organizations. She got started online during the Internets early years and quickly mastered the art making friends online.

Marsha is one of the foremost eBay experts and educators in the world and the top-selling eBay author. In 1999 Marsha created the first edition of eBay For Dummies, the bestselling book for eBay beginners. She followed up the success of her first book with Starting an eBay Business For Dummies, a book targeting individuals interested in making e-commerce their full-time profession, These books are updated regularly to keep up with site and market changes.

Marshas books have sold over one million copies (including the special editions in foreign countries two in Australia, two in Canada, and two in the United Kingdom as well as translations in Spanish, French, Italian, Chinese and German).

Along with her writing, Marsha is an experienced e-commerce and customer service educator speaking at conferences all over the world. Embracing social media has earned Marsha awards as an influencer and author:

2011 Forbes: Top 10 Women Social Media Influencers

2012 Small Business Book Award Winner: Starting an eBay Business For Dummies

2012 Forbes: Top 50 Social Media Power Influencers

2012 The 100 Most Powerful Women on Twitter

2011 One of the Top 10 LA Tech & Twitter Voices in the Los Angeles Tech Scene by Ranker.com

2011 PeerIndex #1 Customer Experience Online Influencers

2011 #1 Most Influential in Customer Service MindTouch

She hosts Computer & Technology Radio on iTunes and on the web at www.computerandtechnologyradio.com . Marsha currently resides in Los Angeles, CA. She can be reached via her website, at www.marshacollier.com .

Dedication

This book is dedicated to all the small businesses and entrepreneurs who have a zest for knowledge and the gumption to follow through. Its dedicated also to those who have figured out that get-rich-quick schemes dont work and that, in the long run, hard work and passion for what you do leads to financial achievement and contentment. Those who run small businesses are a special breed, and I salute you. This book was written to lighten your load, and maybe make social media a pleasant respite from your day.

Finally, I dedicate this book to my many friends in social media. Our morning chats and Tweets help me to start my day with a smile.

Authors Acknowledgments

This book couldnt have been written without the input from thousands of my Twitter and Facebook friends (who are also on Google+) from all over the world. Thank you for answering my silly polls, for helping me with words when I cant think of just the right one, and for just being there to brighten my day. You inspire me to work harder and do my best to help everyone succeed.