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Shannon Belew - The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks

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Shannon Belew The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
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The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks: summary, description and annotation

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Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience. Citing enlightening research and real-world examples, The Art of Social Selling presents readers with a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms. Learn how to: Use content and conversations to build online relationships that transition to sales Execute realistic sales strategies for each of the major social media platforms Spot social media trends that may influence future buying behaviors Sell online in B2B and B2C environments Turn social shares (likes, favorites, +1s) into social sales Set tangible goals Use online tools and analytics to track social influencers and identify relevant conversations as they are happeningComplete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry.

Shannon Belew: author's other books


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ABOUT THE AUTHOR

Shannon Belew is a digital marketing advocate and top-selling author of Starting an Online Business for Dummies, All-in-One. She currently manages the online marketing and lead-generation efforts for a global IP telephony company. Her blog, Online Marketing To Go.com, focuses on topics including social media, social selling, mobile strategies, and content development. She lives in Huntsville, Alabama.

Connect with Shannon Belew:

Twitter: www.twitter.com/ShannonBelew

Linkedin: www.linkedin.com/in/ShannonBelew

Blog: http://onlinemarketingtogo.com/

ACKNOWLEDGMENTS

There are many people whom an author depends upon to help transition a book from concept to reality. For me, The Art of Social Selling would not have made it through the publishing process and onto bookshelves (or e-readers!) without the help, encouragement, and support of the following folks.

For starters, I am fortunate to have a wonderful team at Waterside Productions, led by Carole Jelen, that works hard to find a publishing home for my book ideas. And I am particularly appreciative that The Art of Social Selling landed in the hands of AMACOM Books, and under the guidance of Robert (Bob) Nirkind, Senior Acquisitions Editor. His patience, direction, and overall editorial vision for the book made the writing process all that more enjoyableand provided an assurance that the final product would be all that I had intended for my readers (that's you!). I must also send a heartfelt thank you to Debbie Posner for her laser-sharp copyediting skills and for making the final editing process (dare I say) fun! And to Mike Sivilli and his design and production team, my sincere thanks for the great job and for bearing with me!

I am also extremely grateful to my family (Tom, Holden, and Wiley) for their endless encouragement and support. They help keep me motivated and on trackwhen I need it most.

I would be remiss not to acknowledge my friends and followers who engage with me on LinkedIn, Twitter, Facebook, Google +, Pinterest, and Instagram; they make social media both entertaining and inspiringand I continually learn from them. Likewise, I send a very special thanks to everyone who took time to speak with me about the book and allowed me to share their expertise and experiences with social selling.

But none of this would matter without you, the reader. So thank you for trusting me to guide you through the many intricacies of the rapidly evolving concept of social selling. I am forever appreciative that you have taken time to read this book and I look forward to hearing about your social selling success soon!

FREE SAMPLE CHAPTER FROM

New Sales. Simplified. by Mike Weinberg

Be sure to read New Sales. Simplified. by Mike Weinberg (9780814431771; $17.95; also available as an eBook). Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.

For more information, please visit: www.amacombooks.org

Here's a free sample from the book.

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