Here's a free sample from the book.
Best-Sellers from AMACOM
Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
ISBN: 978-0-8144-2031-7
Forget facts, figures, and PowerPoint slideswell-crafted stories deliver business concepts simply and powerfully. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.
The Accidental Salesperson: How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve (Second Edition)
ISBN: 978-0-8144-3087-3
Lively, entertaining, and mercifully free of the dull theories, manipulative methods, and high-pressure tactics of most sales booksthe second edition of The Accidental Salesperson guides readers through every aspect of selling to today's customers. With more than 50,000 copies sold, this book shows even unintentional sales pros that success is no accident.
Emotional Intelligence for Sales Success: Connect with Customers and Get Results
ISBN: 978-0-8144-3030-9
In an age where customers can bypass salespeople with online research and direct purchasing, emotional intelligence helps you stay in the game by forging personal connections and creating partnershipssoft skills that bring hard results.
Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants
ISBN: 978-0-8144-2947-1
Simply knowing the right questions to ask can make the difference between finalizing a sale and losing it. Questions That Sell is an invaluable resource for connecting with customers, understanding what they need, and closing more salesfaster.
ABOUT AMACOM
WHO WE ARE
AMACOM is the book publishing division of the American Management Association. AMACOM's broad range of offerings spans not only the critical business topics and leadership challenges of today and tomorrow, but also the issues that affect our lives, our work, and our world.
WHAT WE PUBLISH
AMACOM publishes nonfiction books on business, management, leadership, HR, training, communications, career growth, personal development, marketing, sales, customer service, project management, and finance.
ABOUT OUR AUTHORS
AMACOM authors are experts in their fields, unrivaled in their knowledge, experience, and reputation. They are world-class educators, successful executives, business owners, trainers, consultants, and journalistsall eager to share their insights and techniques with a broad audience.?
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