John Lawson - Kick Ass Social Commerce for E-preneurs: Its Not About Likes—Its About Sales

When it comes to who reigns supreme in Social Commerce, John Lawson is a legend! In this book, John shows you how to leverage Social Media and make it a potent, highly effective, and efficient lever to grow your business. You want easy? Go talk to your shrink. You want to make money on the Internet? Buy this book!

Paul Greenberg, Cofounder of DealsDirect and CEO of the Australian National Online Retailers Association

John Lawson is a Master Internet Marketer and Social Commerce expert who sells millions of dollars worth of products online and then liberally shares his hard-earned knowledge with us. He is funny, impassioned, and most important, INFORMATIVE! This book is a MUST read to GROW your business.

Ramon Ray, Editor and Technology Evangelist, Smallbiztechnology.com

John Lawson is a natural communicator, a visionary, and someone that practices what he preaches! Debra Schepp is an outstanding writer who has been at the coalface of eCommerce for over ten years. John Lawson + Debra Schepp = a winning recipe for Kick Ass results!

Phil Leahy, Managing Director
PeSA Internet Conference & Online Market Experts

If youre looking to get more Twitter followers or Facebook friends, there are an endless number of books covering that well-trodden ground. But if youre looking for a deeper understanding of how social, mobile, and cloud technologies are creating opportunities to build powerful new eCommerce business models, then this is the book for you! Get it, read it, live it, and enjoy it. Then go out and kick some ass.

Brent Leary, Partner at CRM Essentials

John Lawson isnt just talking about it... hes doing it! Hes in the day-to-day retail trenches just like us! When the Internet landscape has completely changed and Facebook has gone the way of MySpace, youll already be optimizing your presence on The Next Big Thing because of the foundation you got from Johns lessons.

Hillary DePiano, TheWhineSeller.com

Social media doesnt care how rich or pretty; short or tall; big or small you might be. It only responds to how interesting and interested you are. It levels the business playing field for everyone. John Lawson shows you how to win your customers hearts, mindshare, and loyalty. His book gives you the skills that will make your cash register sing Ka-Ching!

Shirley Tan, Author of Ecom Hell

There are books about Social Media, and then there are books about Social Media for eCommerce. If you want to get Likes, Followers, and Friends, buy a book about getting Likes, Followers, and Friends. But if you want to use Social Media to boost sales, increase profits, and engage your customers, then this is the book for you!

Chris Green, Director, ScanPower.com

John Lawson knows how to use Social Media to build an engaged community that wants to buy products. Too many are out there telling unaware entrepreneurs that garnering Likes and Followers will grow their bottom line. Social Commerce is more than just a buzzword, and John does a great job of breaking down this complicated concept into bite-size chunks that are easy to comprehend. Are you ready to Kick Ass?

Rick Backus, Cofounder & CEO of CPC Strategy

In the over-hyped world of social-anything, John Lawson is delivering the dream that others are trying to sell. Likes and Followers only count when you receive hard cash. John is showing us how!

Bjorn Espenes, CEO and Founder of Finch LLC

Ive known Debra Schepp for ten years now, and weve certainly shared plenty about eCommerce over those years. What makes Deb unique is her ability to find the topics and trends that really help people help themselves. Selling widgets on the Internet isnt rocket science, but there sure are plenty of people in the industry who try to convince you otherwise and take all your hard-earned money in the process! Debs ability to network and find the people who simplify things, then process their personal stories and connect them to the topics of the day, and then deliver that information so that its accessible to people regardless of background or experience is second to none. Theres a big difference between presenting oneself as an authority and being an authority. Few do both with grace and kindness. Deb delivers, and then some.

Andy Mowery, Cofounder of debnroo, inc.

Copyright 2014 by John Lawson and Debra Schepp

All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews.

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First e-book edition: March 2014

Library of Congress Cataloging-in-Publication Data

Lawson, John, 1965
Kick ass social commerce for e-preneurs: its not about likes its about sales /
John Lawson, with Debra Schepp.
pages cm
Includes bibliographical references and index.
ISBN 978-1-939529-44-2 (pbk.) ISBN 978-1-939529-45-9 (electronic)
1. Electronic commerceSocial aspects. 2. MarketingSocial aspects.
3. Internet marketingSocial aspects. I. Schepp, Debra. II. Title.
HF5548.32.L387 2014
658.872dc23

2013036472

Editing by Erin Kelley
Copyediting by Francesca Drago
Proofreading by Greg Teague and Rainbow Graphics, Inc.
Indexing by Clive Pyne, Book Indexing Services
Cover design by Rob Johnson
Text design and composition by Publishers Design and Production Services, Inc.
Printed by Bang Printing
Distributed by Perseus Distribution
www.perseusdistribution.com
To place orders through Perseus Distribution:
Tel: (800) 343-4499
Fax: (800) 351-5073
E-mail:

Significant discounts for bulk sales are available. Please contact Glenn Yeffeth at or (214) 750-3628.

H e started with the words, Entrepreneurship changed my life! and with that phrase, the force of nature known as John ColderICE Lawson began to mesmerize the audience of movers and shakers that had gathered from across the United States and Canada for the 2011 Small Business Influencer of the Year Awards in New York City.

He told of being a high school drop out from the projects in Queens, raised by a single mother who believed in him and supported him in everything he did. He talked about several false starts in his career and his beginnings in the IT field. But most of all, the audience was enthralled by this gentle giant with a heart of gold who spoke with passion and conviction about founding and running his multimillion dollar eCommerce business, 3rd Power Outlet.

In the next incarnation of his life, John remade himself into an internationally known speaker and published author, whose sole motivation is to give back to other entrepreneurs through sharing his insights, expertise, and experiences. Out of all the remarks made that evening, Johns are the ones I remember the most.