Stephan Spencer - Social eCommerce: Increasing Sales and Extending Brand Reach

The change in the retail environment is palpable. Its at a tipping point. More and more consumers are buying anything and everything online. If they are going to retail, there is an expectation that the experience will be digitally-enabled as well. The true omni-channel is upon us. What this really means is that we need books like Social eCommerce and the work of Stephan Spencer. The intersection of eCommerce and social media is real. The time for brands to get onboard was yesterday. Heres your guide. Get at it.

Mitch JoelPresident, Twist Image and author of Six Pixels of Separation and CTRL ALT Delete

How does Stephan Spencer have the ability to predict the future? Heres a person who knows whats hot even before its luke warm. Over the past twelve years, our executive team has followed his advice, learned from his counterintuitive insights and reaped the benefits of creating a brand that now has authority, influence and exactly the positioning we want in our market space. The lesson is to listen, gain understanding and act upon his incredible insights.

Steve SpanglerSpeaker Hall of Fame inductee, Emmy awardwinning television personality, Guinness World Record holder, bestselling author, founder of SteveSpanglerScience.com

Stephan Spencers new book is a must-read for anyone interested in doing business on the Web.

John ChowSuper Affiliate, author of Make Money Online: Roadmap of a Dot Com Mogul

" Social eCommerce is a must-have if you want to increase your online sales through social media. The authors have used their extensive knowledge of real-world client challenges, search engine optimization, and online commerce as it pertains to social media, to put together the best guide to compete in todays online marketplace.

Lewis HowesTwo sport all-American, Olympic hopeful, lifestyle entrepreneur

From the basics of social, to how to deliver a social media strategy that will pay dividends for your organization, Social eCommerce has it all. Get this book and spend some serious time with it.

Joe PulizziFounder of Content Marketing Institute, author of Epic Content Marketing

" Social eCommerce is the definitive guide to growing your brand and your sales through social media. Its so much more just posting some dull status updates. The authors provide both the theory behind social media marketing, and the practice of delivering superior content and engaging with customers. A must-read if you are growing your business in the social media age.

Neil PatelCo-founder of Crazy Egg

Social media dominates the Internet now. If you want to sell things online, you have to integrate into that social sphere. This is the book that shows you how.

Ramez NaamAuthor of The Infinite Resource: The Power of Ideas on a Finite Planet , former Director of Program Management at Bing

With Social eCommerce , Spencer, Harding, and Sheahan have delivered a well-researched and insightful exploration of todays social media, marketing, and ecommerce landscape, including both basic and advanced techniques in a practical and enjoyable book. A definite must-read for anyone serious about ecommerce in our social media age.

Brett TabkeFounder and CEO of Pubcon, premier conferences for optimization and new media

" Social eCommerce represents an easy-to-read, yet highly actionable guide to generating ecommerce transactions by building relationships with people through social media. This book effectively dispels gimmicks, while providing a treasure trove of insider tips and strategies to help you turn social engagements into leads, transactions, and profits. Buy a copy for yourself and your staff, as this book will deliver 1,000x return on investment.

Kristopher B. JonesBest-selling author of Search Engine Optimization: Your Visual Blueprint to Effective Internet Marketing , Chairman of Internet Marketing Ninjas

Social media is rapidly changing the way brands monetize and engage with their audience online. Spencer not only examines every facet of social media, but he also delivers quality case studies and guidance in each new chapter for you to implement into your business or brand!

Zac JohnsonSuper affiliate, blogger at ZacJohnson.com

Heres my guidance for the worlds greatest social media strategy: Inform, entertain, provide utility. Simple, right? It is, but it takes a clear strategy, a structured process, and the right people. Stephan, Jimmy, and Jennifer show you how in this book.

Avinash KaushikAuthor of Web Analytics 2.0 and Web Analytics: An Hour A Day (Sybex)

Its finally herethe definitive guide that every online entrepreneur should read if they want to be successful in the age of social media. Simply brilliant.

Jeni Larson HottSeven-figure blogger

Authors Stephan Spencer and Jimmy Harding set the record straightand give you a solid network for representing yourself properly and authentically in the world of SEO and social media. Get past mindless self-promotionand focus on the channels that matter to your company and to your customers.

Kelly GotoFounder of gotomedia, co-author of Web ReDesign 2.0: Workflow that Works

This book is a must-read for both handling day-to-day social media and online marketing activities for an ecommerce website as well as directors of online marketing. It provides a great wealth of information in both strategy and tactics for anyone dealing with social ecommerce. I will be adding this book to our must-read books for all of our team.

Khalid SalehAuthor of Conversion Optimization: The Art and Science of Converting Prospects to Customers , founder & CEO of Invesp

Stephan Spencer has applied his years of experience and thought leadership in online marketing to the social media world. This book is filled with clear fundamentals that anyone can take and use, whether it be the founder of a start-up firm or the CMO of a large enterprise. Social media is here to stay as a critical component of any companys marketing plans, and Stephan helps us understand how to use it to our advantage, while having fun every step of the way!"

Toni SikesFounder and CEO, CODAworx

Most books on marketing suffer from one or two problems. Either theyre laundry lists of piecemeal tactics, or they present one solution for every situation. Whats so refreshing and valuable about Social eCommerce is the combination of a single overarching social strategy and a tailored approach for many different applications. Follow the prescriptions outlined in this book and youll stand out as fascinating, ethical, and valuable.

Howard JacobsonCo-author of Whole: Rethinking the Science of Nutrition , co-author of Google AdWords for Dummies

" Social eCommerce is not just another social media tip sheet on setting up profiles andgetting likes'its a way to build key business relationships and extend and connect your brand to new and existing customers.Stephan has a unique point of view in the field of search engine optimization and social media and provides a blueprint for yoursocial strategy.

Tony HsiehNY Times bestselling author of Delivering Happiness , CEO of Zappos.com

" Social eCommerce is a buzzword without meaning for many. But for Stephan, its a path to amazing marketshare and revenue. The simple how-to approach of explaining what works, what to do, and where to go is about right for everyone trying to get handle on how to use social media to drive ecommerce. As a person who makes his living on education, I can confidently saythis is the real deal, period.