Stephan Spencer - Google Power Search

Google Power Search

Google Power Search

Stephan Spencer

Beijing Cambridge Farnham Kln Sebastopol Tokyo Google Power Search

by Stephan Spencer

Copyright 2011 Stephan Spencer. All rights reserved.

Printed in the United States of America.

Published by OReilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472.

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Editors: Mary Treseler and Jem Matzan

Cover Designer: Karen Montgomery

Production Editor: Jasmine Perez

Interior Designer: David Futato

Technical Editor: Hamlet Batista

Illustrator: Robert Romano

Proofreader: Jasmine Perez

Printing History:

July 2011:

First Edition.

Nutshell Handbook, the Nutshell Handbook logo, and the OReilly logo are registered trademarks of OReilly Media, Inc. Google Power Search, the image of the chanting falcon, and related trade dress are trademarks of OReilly Media, Inc.

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ISBN: 978-1-449-31156-8

[LSI]

1310739808

Table of Contents

v

vi | Table of Contents

Table of Contents | vii

viii | Table of Contents

Introduction

If youre like me, you use Google every day to find thingsnews, technical support, events, tips, research documents, and more. Were you to master Googles powerful search refinement operators and lesser-known features, over a years time you could save days scouring over irrelevant results.

Perhaps even more enticing is the promise of elusive nuggets of market research and competitive intelligence out there waiting to be discovered. This book will show you how to find what you need quickly and accurately.

With over a trillion URLs in its index, Google is a veritable treasure trove of information.

Yet finding just the right document out of this mass of URLsthe one that answers your questioncan be daunting. Theres good news for you, however. The search results you seek are about to rise to the top of the results, thanks to some of Googles search-refinement operators that Ill talk about in

In , we will put our new search refinement tools into practice with a real-world example. We will also address various features available from Googles interface, such as Search Within Results, Similar Pages, SafeSearch filtering, spelling corrections, Im Feeling Lucky, and the Advanced Search page.

will cover Googles many other search properties, including iGoogle, Google Reader, Google News, Google Maps, Google Product Search, Google Groups, and Google Images, as well as some useful third-party sites powered by Google.

In three more Google gurus will weigh in with their opinions on the best time-saving search strategies, query operators, Google sites, and more!

, we will discuss some tools, operators, and tips that are particularly useful to Search Engine Optimization (SEO) professionals in their quest for higher Google rankings for their websites.

ix

Conventions Used in This Book

The following typographical conventions are used in this book:

Italic

Indicates new terms, URLs, email addresses, filenames, and file extensions.

Constant width

Used for program listings, as well as within paragraphs to refer to program elements such as variable or function names, databases, data types, environment variables, statements, and keywords.

Constant width bold

Shows commands or other text that should be typed literally by the user.

Constant width italic

Shows text that should be replaced with user-supplied values or by values determined by context.

This icon signifies a tip, suggestion, or general note.

This icon indicates a warning or caution.

Using Code Examples

This book is here to help you get your job done. In general, you may use the code in this book in your programs and documentation. You do not need to contact us for permission unless youre reproducing a significant portion of the code. For example, writing a program that uses several chunks of code from this book does not require permission. Selling or distributing a CD-ROM of examples from OReilly books does require permission. Answering a question by citing this book and quoting example code does not require permission. Incorporating a significant amount of example code from this book into your products documentation does require permission.

We appreciate, but do not require, attribution. An attribution usually includes the title, author, publisher, and ISBN. For example: Google Power Search by Stephan Spencer.

Copyright 2011 Stephan Spencer, 978-1-449-31156-8.

If you feel your use of code examples falls outside fair use or the permission given above, feel free to contact us at .

x | Introduction

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