Antony Welfare - Social Media Essentials for a Growing Business

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Testimonials

Antony Welfare provides a holistic account of not only how Social Media has evolved to become THE dominant marketing tool, but also provides key insight into how Social Media can change how business is conducted. This book provides easy-to-understand steps that show how Social Media can increase your market share via intelligent application and careful strategic positioning.

Chris Davies
Managing Director, Engage Insight

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Antony is steeped in sales and passionate about Social Media. This book covers everything from the basic What is Social Media? through to what the future might hold. But the bit in the middle is priceless for any business how to create your Social Media strategy presented in a straightforward and easy plan to be implemented today. Enjoy!

Sue Ingram
Executive Coach

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People are usually caught in one of two categories; 1. Knowing about Social Media but not understanding why they should get involved; 2. Getting wholeheartedly involved but not getting results and still wondering why. With this book, it really puts everything into perspective in a clear concise read that can be used to build your strategy. Social Media is here to stay. People are jumping on the bandwagon without a clear understanding of why and therefore not utilising this massive marketing tool and its FREE! Antony sets out the why, the when and, quite simply, the how. An essential read for anyone in business.

Gill Tiney
Co-founder of BeCollaboration, international speaker, author and coach

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As a business owner, I loved Antony Welfares encouragement to see that your Social Media community is one and the same as your customer base and that its now absolutely vital to be part of the E-Revolution. A website alone wont do; we simply must now embrace the global opportunities offered to us via the technology of today AND tomorrow. Do you know your companys keywords? Do you get the power of hashtags? Is your LinkedIn profile working hard for you? If not, youre missing huge tricks. Showing all the advantages and disadvantages for each Social Media channel and how to use them to gain sales, this book equips you, in easy-to-understand terms (no web Klingon required!) to take your business to the level it needs to compete with one and all, just by selling and marketing products using the online Social Media models. Its like gaining a huge online High Street presence without any real estate costs or leaving home! Best of all, its no matter that our marketing budget cannot compete with the multinationals because Social Media is free therefore making your investment in this book the best return ever!!

Jane Malyon
Founder and Director, The English Cream Tea Company

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This book is an excellent Social Media guide for experts and trusted advisers looking to use their book as a marketing tool. I will be recommending it to my clients.

Richard White
Author of Consultative Selling for Professional Services: The Essential Sales manual for consultants and other trusted advisers

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This practical, down-to-earth guide is an essential part of any business owners toolkit. Antonys expertise and passion shines through as he clearly illustrates the importance of Social Media and how it can revolutionise your business. Highly recommended.

Prue Nichols
Author of The Natural Laws of Work: How to stay cool, calm and collected in the office

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In todays technologically advanced world where there is so much information and noise, the challenge for many entrepreneurs is how to utilise, harness, and maximise Social Media to communicate their unique message, be heard, engage with their customers, and get their product known to the right customer that is ready to buy. This book is a brilliantly executed, comprehensive Social Media guide for the modern age entrepreneur. Read this book cover to cover and implement all the steps discussed; you will nurture the seeds of your business to grow and become trees that over and over produce fruits.

Tony J Selimi
Bestselling Author, and Elite Life and Business Success Coach

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This book gave me a very clear roadmap of how to not just to set the right goals, but equally important, how to deploy the strategies effectively and efficiently to achieve maximum results. The book shows me that utilising little of my time, Social Media has the ability to explode my business on a global scale with 100% sustainability built into it!

Tina Allton
Co-director of Circle Podiatry. UKs #1 multi-award winning private podiatry brand

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Not only does it guide you beautifully into the right mindset around Social Media, especially if you are a bit averse, but it gives you clear, easy and doable steps to create and action an effective Social Media plan. Highly recommended.

Jessica McGregor Johnson
Life Guide and Mentor - connecting you to your spirit, the true heart of you.
Author of The Right T-Shirt

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This book is dedicated to all business owners who wish to understand what Social Media can do for their business and their customers.

I would like to thank my family (A, B, C, K, M and V, C and M) and all my friends for their continued love and support.

Social Media is a significant enabler to increasing your business success for little investment, but with a high return.

Antony Welfare

About Antony Welfare

A ntony is an experienced Retailer, E-commerce, Digital and Finance Consultant. Antony spent 15 years with international retailers, before moving into smaller multi-channel and pure e-commerce retailers.

Antony is the author of the international bestseller The Retail Handbook and the creator of the UK-wide Digital High Street Skills programme. Both the book and the training programme are aimed at helping smaller businesses learn from the larger retailers and learn how to trade successfully online.

Antony has launched three brand new e-commerce businesses and relaunched two fashion brand e-commerce businesses, as well as developing the Dixons e-commerce businesses from the beginning.

Antonys experience in retail is an impressive list of skills and achievements, including developing the Store of the Future programme for Marks & Spencer, managing the UK e-commerce websites for Dixons Retail and integrating a newly acquired 80m turnover B2B company.

He created a new European Shared Service Centre (SSC) where he developed the business and implemented SAP. After two years, he employed 250 people and serviced 11 countries. He later became Finance Director for the Dixons Commercial team.

Antony established a pure e-commerce business from scratch, launching an entire brand, range, marketing programme in nine months. Following this, Antony has developed a number of multichannel and e-commerce businesses, partnering with the existing teams or developing new teams to implement successful businesses.