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Steve Dennis - Remarkable Retail: How to Win and Keep Customers in the Age of Disruption

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Steve Dennis Remarkable Retail: How to Win and Keep Customers in the Age of Disruption
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Remarkable Retail: How to Win and Keep Customers in the Age of Disruption: summary, description and annotation

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Physical retail isnt deadbut boring retail is! Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future.

Digital technology has profoundly altered the competitive landscape for retailers. In Remarkable Retail, industry thought leader Steve Dennis argues that in a world of nearly infinite choice, where the lines between digital and physical are increasingly blurred, even being very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable.

In most retail categories, digital channels are often central to the consumers journey, but that doesnt mean people arent also shopping in stores; theyre just using them differently, often browsing in one channel and buying in the other. The notion of a physical store channel and an ecommerce channel is increasingly a distinction without a difference; the customer is the channel. The future belongs to those who embrace the blur of digital and physical that represents modern retail today and work to deliver an experience that is more harmonized and more memorable, regardless of how consumers decide to shop.

Packed with illuminating case studies from some of modern retails biggest success storiesand leveraging Denniss more than thirty years as a senior executive and strategic consultant to dozens of brandsRemarkable Retail lays out the case for going beyond a slightly better version of mediocre and forging a path to being truly remarkable. To help retailers on this transformation journey, Dennis presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical.

In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your indispensable guide to creating a powerful retail experience that keeps your customers coming back for more.

Steve Dennis: author's other books


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PRAISE FOR REMARKABLE RETAIL Required reading for anyone who runs a store - photo 1

PRAISE FOR REMARKABLE RETAIL

Required reading for anyone who runs a store, shops, or who lives in a town that depends on stores for community, excitement, or taxes. The book is clear, clean, well written, actionable, true, appropriately witty, fun to read, and well done. Steve Dennis knows exactly whats happening in retail today and tomorrow, and hes eager to share his wisdom.

Seth Godin, author of This Is Marketing

COVID has reshaped the retail landscape radically and irrevocably. To navigate this landscape, retailers need entirely new strategies. Lean on Steves experience and read this book.

Scott Galloway, bestselling author of The Four and Post Corona

Remarkable Retail is your guide to fast-track innovation and, more importantly, consumer relevance in the COVID economy.

Brian Solis, digital anthropologist, bestselling author, futurist

Remarkable Retail provides great perspective on what is driving todays retail winners and losers. But more importantly, Dennis lays out a roadmap for companies to use to navigate todays rapidly changing environment.

Steve Sadove, former chair and CEO, Saks Inc.

Remarkable Retail conveys a deep understanding of the challenges facing the US retail middle ground while so many rivalsand not just Amazonhave thrived. A definite must-read for the retail enthusiast.

Deborah Weinswig, CEO and founder, Coresight Research

Skip that online course at Wharton and just buy this book. A smart, articulate, battle-scarred retail veteran pours a graduate course on the past, present, and future of consumption into one very readable summary.

Paco Underhill, CEO, Envirosell Inc., and author of Why We Buy

Remarkable Retail is one of the few places where retailers are given a clear path forward. Put aside the global pandemic. Put aside the trope that retail is dead. Look deeper. Understand customer behavior. Think differently about what, exactly, a store means. I love the smell of commerce in the morning (to steal a line from Mallrats). After reading Remarkable Retail, you will too.

Mitch Joel, author of Six Pixels of Separation and CTRL ALT Delete

The future of retail is neither bleak nor fixed. This book shows it is remarkable and changing. True leaders go out of their way to offer new solutions and experiences, and Remarkable Retail illustrates how to change and inspires you to do so.

Rishad Tobaccowala, author of Restoring the Soul of Business and former chief strategist of Publicis Groupe

Steve Dennis provides a remarkable twofer: (1) an up-to-date, insightful, and comprehensive review of the evolving retail landscape, and (2) a set of pointers to plot a course for retail success. Remarkable Retail is a crucial playbook in a category that does not tolerate mediocrity.

Hubert Joly, former chairman and CEO of Best Buy, senior lecturer at Harvard Business School

Remarkable Retail is a great read that provides a crisp and useful overview of the recent history and current state of the retail industry. More importantly, Dennis offers valuable suggestions for how brand and retail executives, as well as investors, should be thinking about the interplay between stores and e-commerce, and the ingredients that make a brand or store memorable.

Jim Gold, former president and chief merchandising officer, Neiman Marcus Group

In Remarkable Retail, industry thought leader Steve Dennis dovetails his practical experience with original, visionary, and honest frameworks for strategically and tactically breaking through the real-world challenges retailers face in the modern era. Thoroughly peppered with industry examples and supporting data, the book is a must-read playbook and catalyst designed specifically for retail leaders to gut check their companys vision, create organizational alignment, and properly define the role of technology in ways that will help them meetand even exceedthe ever-rising expectations of todays digitally savvy consumers.

Brendan Witcher, vice president and principal analyst, Forrester

Remarkable Retail is the definitive guide for thriving in a shifting retail environment. If you read one book to prepare you for the future of retailread this one!

Blake Morgan, bestselling author of The Customer of the Future

Dennis cuts through all the excuses many retailers offer up for their mediocre performances and lucidly offers a framework for developing a game plan for success in the e-commerce era.

Phil Wahba, senior writer, Fortune Magazine

Wise, witty, and pragmatic, Steve Dennis has written an indispensable guide for succeeding in the fast-changing world of modern retail. The book is simultaneously timely and timeless.

Bridget Brennan, CEO, Female Factor, and author of Why She Buys and Winning Her Business

Too many books on retail reflect trendy ideas that, at best, fade away over time or, more often, lack any validity to begin with. Remarkable Retail is a shining exception: the insights here are grounded in reality and reflect enduring patterns and principles that no retailer should ignore. Steve Dennis has been a leading-edge retail expert for many years, and this book will make his legacy permanent in the industry.

Dr. Peter Fader, professor of marketing, The Wharton School, University of Pennsylvania

Dennis compellingly argues that retail playbooks of the past are no longer effective and proceeds to offer a comprehensive playbook for the future of retail. Remarkable Retail is full of pragmatic advice from a true practitioner that every retail executive must read.

Jason Retailgeek Goldberg, chief commerce strategy officer, Publicis

Excellent book on what it takes to be relevant and stay relevant in todays rapidly changing retail landscape. A must-read for all of us seeking to understand the future of retail.

Rafeh Masood, EVP and chief digital officer, Bed Bath & Beyond

Steve Dennis is always a great read. He brings a rare combination of on-the-job knowledge with a unique historical perspective on the trends that are here to stay versus what is just a fad or a flash in the pan. His Eight Essentials framework cuts through the hype and focuses in on what retail will always be about.

Chris Walton, CEO, Omni Talk

With a world changing as rapidly as it is, Steve Dennis is on the pulse of what retailers need to implement in order to resonate with todays consumers. Dennis understands what it means to be human-centric above all else in todays digital age and delivers a road map on how to deliver transformative experiences.

Melissa Gonzalez, CEO and founder, The Lionesque Group

In a retail industry undergoing seismic shifts, Dennis provides the stable ground of understanding. His book is a definitive guide to whats happening, why its happening, and what it means for retailers. It is a blueprint for success from someone who has firsthand knowledge and experience. Any retailer that wants to be remarkable needs to read it and act on it!

Neil Saunders, retail analyst, GlobalData

When it comes to retail, there is no time to look backwardonly ahead. Steve Dennis offers clarity on what merchants need to consider as they move forward in their retail goals, ultimately pushing aside any clutter and chaos that might be in their way and, instead, delivering a road map to what can help them reach success in their unique retail journeys. An informative and inspiring read for online sellers and brick-and-mortar merchants alike.

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