Ramsey Dan - The everything guide to starting and running a retail store : all you need to get started and succeed in your own retail adventure
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- Book:The everything guide to starting and running a retail store : all you need to get started and succeed in your own retail adventure
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- Publisher:F W Media, Inc.;Everything;Adams Media
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- Year:2010
- City:Avon, Mass
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The everything guide to starting and running a retail store : all you need to get started and succeed in your own retail adventure: summary, description and annotation
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If youve ever considered owning a store but dont know where to start, The Everything Guide to Starting and Running a Retail Store is perfect for you. This resource will help you recognize the importance of an independent retail store in community life and the opportunities it offers for a rewarding lifestyle.
This comprehensive guide shows you how to:
- Spot and capitalize on small retailer trends
- Conduct your own market analysis
- Research and select the most appropriate retailing software
- Run your business day to day
- Attract customers with effective advertising
- Make the leap to online selling
Ramsey Dan: author's other books
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EVERYTHING
GUIDE TO STARTING AND
RUNNING A RETAIL STORE
Dear Reader,
Ever wonder what it would be like to start your own retail store? Of course you have. Just about everyone has. The difference is that you picked up this book and are now considering whether your life would be better as a retail store owner. It can beif you know what youre getting into and how to do it successfully.
We wondered, too. Dan has an extensive business background and has owned various service businesses. Judy worked in retail before moving on to education. Together, we set up an independent retail store in Northern California and successfully ran it for nearly three years before selling it at a profit. Because we are writers, we researched and documented everything. What came out of it is proven experience as independent retailers. Yes, we made mistakesand learned from them. In fact, we learned more from our mistakes than from our successes. Recently, we sat down and listed all the questions we had when starting, and then wrote this book to answer them for you.
This book is the result of our education, training, experience, successes, and mistakes in retailing. We cherish the days of being independent retailers in a receptive community, adding to the lives of customers and employees alike. We sincerely hope that our efforts and experience will benefit your life as you consider the opportunities of service as an independent retailer. Best wishes,
EVERYTHING
CAREER GUIDES
T hese handy, accessible books give you all you need to tackle a difficult project, gain a new hobby, or even brush up on something you learned back in school but have since forgotten. You can choose to read from cover to cover or just pick out information from our four useful boxes.
Urgent warnings
Important snippets of information
Quick handy tips
Urgent warnings
When youre done reading, you can finally say you know EVERYTHING!
PUBLISHER Karen Cooper
DIRECTOR OF ACQUISITIONS AND INNOVATION Paula Munier
MANAGING EDITOR, EVERYTHING SERIES Lisa Laing
COPY CHIEF Casey Ebert
ACQUISITIONS EDITOR Lisa Laing
SENIOR DEVELOPMENT EDITOR Brett Palana-Shanahan
EDITORIAL ASSISTANT Hillary Thompson
EVERYTHING SERIES COVER DESIGNER Erin Alexander
LAYOUT DESIGNERS Colleen Cunningham, Elisabeth Lariviere, Ashley Vierra, Denise Wallace
Visit the entire Everything series at www.everything.com
EVERYTHING
GUIDE TO STARTING
AND RUNNING A
RETAIL STORE
All you need to get started and
succeed in your own retail adventure
Dan Ramsey Judy Ramsey
To the success of our readers in finding and enjoying a lifestyle retail business.
Copyright 2010 by F+W Media, Inc. All rights reserved. This book, or parts thereof, may not be reproduced in any form without permission from the publisher; exceptions are made for brief excerpts used in published reviews.
An Everything Series Book.
Everything and everything.com are registered trademarks of F+W Media, Inc.
Published by Adams Media, a division of F+W Media, Inc.
57 Littlefield Street, Avon, MA 02322 U.S.A.
www.adamsmedia.com
ISBN 10: 1-59869-783-8
ISBN 13: 978-1-59869-783-4
eISBN 10: 1-60550-767-9
eISBN 13: 978-1-60550-767-5
Printed in the United States of America.
10 9 8 7 6 5 4 3 2 1
Library of Congress Cataloging-in-Publication Data
is available from the publisher.
This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional advice. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
From a Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers and Associations
Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book and Adams Media was aware of a trademark claim, the designations have been printed with initial capital letters.
This book is available at quantity discounts for bulk purchases. For information, please call 1-800-289-0963.
The list of people and businesses who have contributed to our retailing education is quite long, and probably boring to anyone but the authors. Thanks to Eastern Oregon University, Evergreen College, and Iowa State University for offering their best efforts to educate us. Thanks, especially, to Clark College of Vancouver, Washington, for bringing us together.
For this book, the authors thank editor Lisa Laing and agent Bob Diforio, two consummate professionals who also make writing fun. Thanks also go to Brett Palana-Shanahan and Kate Petrella for helping make this book more valuable to readers. Especially, we thank our many thousands of customers who taught us how to help them for fun and profit.
Successful Retailer Must Know
. Who your customers are
. What your customers want
. How your customers perceive your business and employees
. Who your competitors are
. What your competitors are doing right now
. What your inventory level is for all merchandise in your store
. What your turnover is for all merchandise
. What your profitability is for all merchandise
. Where your losses are going
. How to continue to enjoy what you are doing
Appendix A
Retailing Resources
Appendix B
Retailing Glossary
R etailing is big business. That is, if $4 trillion a year impresses you. Big-box and franchise stores get a chunk of that, but a significantand growingpercentage is done by small, independent retail stores that sell everything from abaci to zithers. The owners, typically one or two people who love what they sell, make a good living and enjoy their lives. Independent retail stores are lifestyle businesses. Maybe its a lifestyle for
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