Reyhle Nicole - Retail 101 : the guide to managing and marketing your retail business

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To my husband, Eric: You are the best partner in every way. We can do anything when we do it together, and Im most grateful for what weve already createdClaire and Jackson.

To my parents: Mom, you are my best friend, and I admire you very much. And Dad, knowing you are watching over us from above is both comforting and bittersweet.

I love you all so much.

Nicole Leinbach Reyhle

To my future wife, Dominique: Your six years of support have given definition to the journey. I cant wait to dedicate the next one to My Wife. I love, thank you, and feel alive every day with you by my side.

Jason A. Prescott

Nicole Leinbach Reyhle

F IRST AND foremost, thank you to Jason Prescott for being such a great believer and supporter of Retail Minded and myself since day one. You were among the first industry leaders to reach out and work with me as a retail resource, and Im grateful for our continued support of each other over the years. Furthermore, I cant thank you enough for the opportunity to coauthor this book together. Your wisdom, energy, and experience are invaluable.

Next, I want to extend a huge, general thank you to all the businesses, organizations, and people who contributed content and research material to this book. Jason and I both are very grateful for the insight, time, energy, and experience that you all provided. Without your support, this book simply would not be possible. Thank you again, and we wish each of you continued success in the future.

Next, I want to thank the people who were involved in the literal creation of this book. To start, Bill Gladstone, thank you. I appreciate your taking a chance on a first-time author and look forward to working with you much more in the future. Also, Tara Gladstone, thank you for your wisdom and support in creating the book proposal. While I had hoped to work with you more, our limited work together taught me so much, and I look forward to the chance to work with you again. Last, but certainly not least, thank you Thomas Miller, our editor at McGraw-Hill. Your guidance and enthusiasm throughout this project have been fantastic, and Jason and I both are grateful for your overall support. Dannalie Diaz from McGraw-Hill, I also appreciate your taking the time to give me some extra first-time author coaching as well.

Finally, I want to extend special thanks to some key contributors and supporters of this book. While there are too many to highlight, the following people went above and beyond to really help make this book the best it could be.

Suzy Teele, COO of SnapRetail, thank you. Your constant support is truly appreciated. Courtney Symons, marketing manager with Shopify, thank you for digging and searching for all the exact details we needed to make this book come to life. Camille Candella, group marketing director for Emerald Expositions, thank you for sharing your wisdom and helping retailers to better succeed. Jeff Milchen, codirector of the American Independent Business Alliance, thank for your invaluable insight and expertise. Don Davis, editor in chief at Internet Retailer Magazine, I appreciate your taking the time to share your unique perspectives and am grateful to offer them to our readers. Joe Abraham, author of Entrepreneurial DNA and CEO of Bosi DNA, I have been fortunate to work with you firsthand in my own business growth and am thrilled that you shared your wisdom with the readers of this book as well.

An additional thank you goes to all my Retail Minded partners, who helped to provide their expertise and insight to our readers, including Jeff Buehler of Main Street New Jersey; Andy Ellen and Christie Burris of North Carolina Retail Merchants Association; Ellen Divita of the City of Geneva, Illinois; Lynne Schwartz of Downtown St. Charles Partnership; and Jama Rice of the Museum Store Association.

Id like also to thank three folks Im lucky to call my friends who also work with independent retailers as consultants, experts, and leaders. Georganne Bender and Rich Kizer, Ive admired your work since we first met at the Dance Retailer Expo in Las Vegas many summers ago. I was lucky to learn that our offices were only a town apart, and since then, Im grateful for our many lunches, brainstorming sessions, chitchats, and constant support that you have provided. Looking forward to our continued support and work with each other! In addition, a big thank you to Cathy Wagner. Youre retail insight and friendship is very much appreciated. Finally, thank you to my family and friends. Being surrounded by good company at work, at home, and at play is a great way to live life, and Im fortunate to do just that. Thank you.