Sutzer - 1000 retail graphics : from signage to logos and everything for in-store

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(Provision): 1000 Retail Graphics C D1206.045 / 4237

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Retail Graphics

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0476

Greteman Group

USA

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Retail Graphics

From Signage to Logos and Everything In-Store

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Introduction

PG:9

Brand Identity

CH1-0001-0120

PG:10

Printed Material

CH2-0121-0440

PG:44

Promotional

CH3-0441-0540

PG:134

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CONTENTS

Packaging

CH4-0541-0695

PG:162

Environments

CH5-0696-0845

PG:206

Signage

CH6-0846-0960

PG:248

Touchpoints

CH7-0961-1000

PG:282

Directory & Index

PG:296

About the Author

PG:320

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THE BUSINESS OF DESIGN THE ART OF PARTNERSHIP

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The bar code, seemingly ubiquitous, is also individualistic. Think of it as the ngerprint of the

commercial worlda language that in its short history supersedes most spoken languages in the

way of communicating, not only between machines and computers, but also amongst people,

commercial entities, and products themselves. Bar codes are used to speak and connect with

consumer behaviors, gathering their buying habits and processing that information to create a

dialogue that communicates electronically with shoppers.

Like bar codes, graphics are part of a global language that transcends the words that separate

cultures. Images of a smiling baby, a cuddly puppy, and even the human body in its most exposed

and unadorned ways, can say many things to many people.

In looking at these 1,000 examples, we note how the diversity of the bar codethe ngerprint and

the imagecan connect, provoke, befuddle, and clarify the communication from one entity to the

other. If, in the words of designer Ambra Medda, designers are the new rock stars, then graphics

are the lyrics, and the essence of the music with which these design rock stars communicate.

Each surface of every visual is in its own right a form of communication, whether intentional or not.

These 1,000 touchpoints of brand identitypromotional and printed materials, packaging, signage,

and environmentswhile highly intentional, act as the headlines, punctuation, and in some cases

the subtext of the surroundings in which they exist. Much like the bar code, they surround us,

structure our access and understanding, and bring additional meaning to the world in which we live.

Ken Nisch, Chairman, JGA

INTRODUCTION

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0033

Mindseye Creative

India

0001

-

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-

0120

BRAND IDENTITY

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