Praise for Shortcut to Prosperity
Mark Hopkins shortcuts are proven techniques to identify your strengths as you build your own competitive advantage. The book is written in a manner that is easy to read, comprehend, and do. It is a wonderful compilation, describing how inspiration and perspiration can work toward building success.
James Ellis, dean, Marshall School of Business, University of Southern California |
After finishing Shortcut to Prosperity, youll do things differentlyand better. Make time to read this book.
Jimmy Calano, cofounder and retired CEO, CareerTrack |
Shortcut to Prosperity is a wonderfully unique collection of real-world common sense and wisdom for entrepreneurs of all ages. This book should have been written long ago!
Fulton Collins, chairman and CEO, Network Communications; vice chairman, International Board, Young Presidents Organization |
In the words of Seneca, the Roman philosopher, luck is when preparation meets opportunity. Mark Hopkins shows in a powerful and practical way how you can make your own luck, and be happier, healthier, and more successful as a result.
Robert Halperin, executive director, MIT Center for Collective Intelligence |
Mark Hopkins accomplishes a rare feat in Shortcut to Prosperity, meting out practical how-to wisdom right alongside earnest encouragement. Those looking to capitalize on their innate strengths and live a more energized life should read this book.
Aaron Kennedy, founder and former CEO, Noodles and Company |
I recommend this book to anyone at any point in their career trajectory. It is a wonderful tool for evaluating where you are, where you want to go, and how to get there.
Katherine Gold, president, Goldbug |
Shortcut to Prosperity provides young people clarity on the values to embrace and the habits to develop to excel in their careers and their personal lives. I highly recommended this book to my son and to anyone else who wishes to live a meaningful life.
Chris Crane, founder, president, and CEO, Edify |
For those unwilling to settle, Shortcut to Prosperity provides a game changing roadmap for personal and business success.
David Prokupek, chairman and CEO of Smashburger, voted #1 most promising company by Forbes Magazine |
Mark Hopkins has captured the magic of great entrepreneurship and boiled it down in 10 practical shortcuts. The power of his approach is masked by the clarity and simplicity with which he presents it. Shortcut to Prosperity is a masterful blueprint to a more effective and richer life. I wish I had read it as I launched my company!
Zack Neumeyer, chairman, Sage Hospitality |
How often is the status quo really what you want? A challenging question from provocative author, Mark Hopkins. He presents a life-changing manifesto for navigating the path to prosperity. Whether you are early in your career or later in life, Marks probing questions and insightful guidance will help you find your path.
Tom Joyce, executive vice president, Danaher Corporation |
Mark Hopkins clearly articulates core concepts I use every day that are the fundamental building blocks to a rich and rewarding life.
Tim Miller, CEO, Rally Software |
Mark reminds us how important it is to spend your time doing something youre passionate about, and how easy it can be to turn that passion into prosperity.
Mike Fries, president and CEO, Liberty Global |
Shortcut to Prosperity takes years of successful entrepreneurship experience and condenses it into a very easy-to-read format with great actionable steps. I recommend it to all my students and clients.
John M. Torrens, PhD, professor of entrepreneurship, Syracuse University |
Successful entrepreneurs arent created by happenstance; they learn from others, look within, develop their raw potential, and create their own pathway to prosperity. Mark Hopkins shows the way.
Nathan Thompson, founder and CEO, Spectra Logic |
Entrepreneurs are different. We recognize that there isnt just the answer at the back of the textbook. Were all about finding the path of least resistance to help us grow our companies faster, easier, and more profitably. Marks book will help give you a few more shortcuts to make this happen.
Cameron Herold, former COO, 1-800-GOT-JUNK; serial entrepreneur; and author of Double Double |
This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher and author are not engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional should be sought.
Published by Greenleaf Book Group Press
Austin, Texas
www.gbgpress.com
Copyright 2013 Mark Hopkins.
All rights reserved.
No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the copyright holder.
Distributed by Greenleaf Book Group LLC
For ordering information or special discounts for bulk purchases, please contact Greenleaf Book Group LLC at PO Box 91869, Austin, TX 78709, 512.891.6100.
Design and composition by Greenleaf Book Group LLC
Cover design by Greenleaf Book Group LLC
iStockphoto of Maze graphic by SerJoe
LCCN: 2012950227
Ebook ISBN: 978-1-60832-431-6
Ebook Edition
For Jennifer,
the love of my life and underwriter of my dreams.
Contents
DO SHORTCUTS REALLY EXIST?
The roar of the crowd matched the scream of the stock cars flying past the Talladega Superspeedway grandstand at almost two hundred miles per hour. On the last lap of the race, Penske Team driver Rusty Wallace was bumped from behind by racing legend Dale Earnhardt. A counterclockwise spin exposed the blunt rear end of the car to the massive airflow that had very recently been holding the car to the ground, vaulting the back of the car high into the air.
David Schenk was watching the action from his grandstand seat through the zoom lens of his Minolta 8000i SLR film camera, and he instinctually depressed the shutter when his brain alerted him that something was going terribly wrong on the track below. He captured twelve frames in quick succession as the race car seemed to float back to the ground, touching down with its front left bumper and launching into a series of end-over-end flips and twists that literally tore the car apart. Miraculously, Rusty Wallace walked away from the wreck with only a broken wrist.
David had the film developed and sent copies of the pictures to his brother and friends who had attended the race with him. One of the friends in turn sent a picture to the Roger Penske race team. A few days later, David got a call from a race team member who told him that the photo was incredible and they wanted to see any other pictures he had of the accident.
Back in 1993, NASCAR teams rarely got to see how critical parts of the vehicle performed in a crash, and David had captured the moment when the windshield popped out and another that showed Rustys hand and wrist coming through the side window net. Both vehicle components were redesigned on the basis of what they learned from Davids pictures.