J EREMY P. T ARCHER /P ENGUIN
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Proctor, Bob.
The ABCs of success : the essential principles from Americas greatest prosperity teacher / Bob Proctor.
p. cm.
1. Success in business. 2. Success. I. Title.
While the author has made best efforts to determine the source of all quotes contained herein, when a quote is commonly attributed to two people, the author has not included a definitive source.
This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If you require legal advice or other expert assistance, you should seek the services of a competent professional.
To our dedicated team at the Proctor Gallagher Institute, the team that has taken us into over one hundred countries, and helped to positively impact millions of lives, I am forever grateful.
Foreword
In 2006, at a seminar in Vancouver, Washington, a man Id never met, seen, or heard of before stepped onto a stage in front of me, began speaking, and proceeded to change the course of my life forever.
That mans name was Bob Proctor. And the day I spent in his audience all those years ago, soaking up his energy and wisdom and jotting down notes like crazy, marked the beginning of a journey I had never imagined myself taking, toward a future I had never envisionedthough I came to realize it was the future I had been destined for all along.
As I would quickly learn, I wasnt the only one whod had such an experience after meeting him. In fact, I was one of millions.
But Bob Proctor didnt just help facilitate my new future; he became an essential part of it. You see, I made a sudden and absolute decision at that seminar: I decided that one day, I was going to work with this incredible man. Not just work with him, but become a member of his inner circle of advisers.
Soon after that seminar, I walked away from a thriving law practice and booming, lucrative career to do exactly that. I have never looked back.
Today, as his business partner, his collaborator, andthe role I most cherishhis friend, I am reminded on a day-to-day, sometimes minute-to-minute basis, of exactly why Bob Proctor is one of the most respected, listened-to, and beloved people on this planet.
How does he do it? Walk through the crowd at a Bob Proctor event (and theres always a crowd) and youll hear that question a lot. How does he have so much energy? How does he manage to do so much, to connect with so many, to always seem as excited and passionate about the information hes presenting as if he has just discovered it for the first time?
Having now spent countless hours with him, I can tell you that theres no seem about Bobs passion or belief. Its 100 percent real, every time.
Everything Bob does comes from a place of absolute genuineness, conviction, and generosity. He is a living testament to the truth and effectiveness of everything he teaches. He knows, from the most powerful, indelible sort of personal experience, that with the right combination of faith, knowledge, and action, anythinganythingis possible, for anyone. He is consistently awed by the magnificence of this truth, and hes on a mission, in every moment of his life, to awaken as many people to it as he possibly can.
And if it also seems as if hes plugged in to some sort of cosmic energy source in pursuit of this mission, hell be the first one to tell you that he absolutely is... and that theres an open outlet for anyone who wants to join him!
Yet there remains something about Bob Proctor that defies definition or categorizationsomething that cant be explained by his past, his experiences, or his accomplishments; something remarkably rare and precious. Many know the truth. Many live the truth. But very few are able to make the truth known and livable to others. He IS. As one gentleman at a recent event so perfectly put it, You could hear the same thing a hundred times from a hundred great people. But somehow, when Bob says it, you get it. You believe it.
Of the many wonderful gifts he possesses, I believe this one is his greatest. Truly, there is no one else in the world quite like Bob Proctor.
The writings weve brought together in this collection represent Bob at his very best. As you read them, youll witness his amazing ability to distill the most complex questions and challenging concepts down to something simple, clear, and completely understandable: his extraordinary gift for seeing and articulating the profundity in ordinary occurrences and the magic in everyday moments, and his uncanny knack for saying exactly the right thing, at precisely the right moment and in just the right way, to flip the switch... to make it all suddenly click.
This is what Bob Proctor did and continues to do for me. Its what he has done for so, so many people all over the world. Its what he will do for you, too, the moment you let him into your life.
Turn the page, and start right now. I promise... youll LOVE where it leads you.
Sandra Gallagher, President, CEO, and Cofounder,
Proctor Gallagher Institute
Whidbey Island, Washington
May 2014
This book has been created from radio shows that Bob conducted for a number of years. Scripts were selected and edited for the purposes of the book by Sandy Gallagher, Gina Hayden, Cory Kelly, and Shelia Lothian.
Contents
A CHIEVEMENT
Straight As
In school, straight As were always indicative of a great year.
In business, the same rule applies:
Straight As will give you what you want every time. With Awareness, Acceptance, and Alteration comes Achievement.
First, you must become Aware of the primary cause of the results you are getting. The truth is not always in the appearance of things. Your results are never caused by something outside of yourself; results are always an inside job. Your results are a physical or outward expression of the inner conditioning in your subconscious mind.
Your behavior is causing your results... and your conditioning is causing your behavior.
The second A is Acceptance. You must accept responsibility for your results. When you accept full responsibility for your own results, you will make the necessary decisions to alter them.