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Bob Proctor - The ABCs of Success: The Essential Principles from America’s Greatest Prosperity Teacher

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The ABCs of Success: The Essential Principles from America’s Greatest Prosperity Teacher: summary, description and annotation

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An accessible guide to the principles of success by one of the most respected and sought-after motivational speakers of our time. In the tradition of Og Mandino and Zig Ziglar, this inspirational guide uses a wide variety of subjects, from Achievement to Worry, to bring clarity, information, and motivation to readers. For millions of readers, Bob Proctors name is synonymous with success. A former protege of personal development pioneer Earl Nightingale, Proctor first built a wildly successful business career, and then an internationally successful speaking career, elaborating on the principles of Napoleon Hills Think and Grow Rich and other classic success and prosperity texts. His position in the business motivation community equals that of Stephen Covey or Og Mandino. But unlike those masters, his books have never been available through a trade press--until now. In The ABCs of Success--the first trade book ever published by this master of motivation and prosperity--Proctor goes beyond the simple laws of success and attraction, weighing in on sixty-seven different topics essential to anyone who wants to make their dreams a reality, including persistence, winning, effectiveness, and vision. Organized in an A-to-Z fashion and composed of brief essays that can be read over and over again, The ABCs of Success is an essential resource for anyone who wants the combined wisdom of a century of success thinking in a single, accessible volume--

In THE ABCs OF SUCCESS--the first trade book ever published by this master of motivation and prosperity--Bob Proctor goes beyond the simple laws of success and attraction, weighing in on sixty-seven different topics essential to anyone who wants to make their dreams a reality, including persistence, winning, effectiveness, and vision-- Read more...

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The ABCs of Success The Essential Principles from Americas Greatest Prosperity Teacher - image 1

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J EREMY P. T ARCHER /P ENGUIN

An imprint of Penguin Random House LLC

375 Hudson Street

New York, New York 10014

The ABCs of Success The Essential Principles from Americas Greatest Prosperity Teacher - image 3

Copyright 2015 by Proctor Gallagher Institute

Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader.

Most Tarcher/Penguin books are available at special quantity discounts for bulk purchase for sales promotions, premiums, fund-raising, and educational needs. Special books or book excerpts also can be created to fit specific needs. For details, write: SpecialMarkets@penguinrandomhouse.com.

Library of Congress Cataloging-in-Publication Data

Proctor, Bob.

The ABCs of success : the essential principles from Americas greatest prosperity teacher / Bob Proctor.

p. cm.

ISBN 978-0-698-19705-3

1. Success in business. 2. Success. I. Title.

HF5386.P87 2015 2015001026

650.1dc23

While the author has made best efforts to determine the source of all quotes contained herein, when a quote is commonly attributed to two people, the author has not included a definitive source.

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If you require legal advice or other expert assistance, you should seek the services of a competent professional.

Version_1

To our dedicated team at the Proctor Gallagher Institute, the team that has taken us into over one hundred countries, and helped to positively impact millions of lives, I am forever grateful.

Foreword

In 2006, at a seminar in Vancouver, Washington, a man Id never met, seen, or heard of before stepped onto a stage in front of me, began speaking, and proceeded to change the course of my life forever.

That mans name was Bob Proctor. And the day I spent in his audience all those years ago, soaking up his energy and wisdom and jotting down notes like crazy, marked the beginning of a journey I had never imagined myself taking, toward a future I had never envisionedthough I came to realize it was the future I had been destined for all along.

As I would quickly learn, I wasnt the only one whod had such an experience after meeting him. In fact, I was one of millions.

But Bob Proctor didnt just help facilitate my new future; he became an essential part of it. You see, I made a sudden and absolute decision at that seminar: I decided that one day, I was going to work with this incredible man. Not just work with him, but become a member of his inner circle of advisers.

Soon after that seminar, I walked away from a thriving law practice and booming, lucrative career to do exactly that. I have never looked back.

Today, as his business partner, his collaborator, andthe role I most cherishhis friend, I am reminded on a day-to-day, sometimes minute-to-minute basis, of exactly why Bob Proctor is one of the most respected, listened-to, and beloved people on this planet.

How does he do it? Walk through the crowd at a Bob Proctor event (and theres always a crowd) and youll hear that question a lot. How does he have so much energy? How does he manage to do so much, to connect with so many, to always seem as excited and passionate about the information hes presenting as if he has just discovered it for the first time?

Having now spent countless hours with him, I can tell you that theres no seem about Bobs passion or belief. Its 100 percent real, every time.

Everything Bob does comes from a place of absolute genuineness, conviction, and generosity. He is a living testament to the truth and effectiveness of everything he teaches. He knows, from the most powerful, indelible sort of personal experience, that with the right combination of faith, knowledge, and action, anythinganythingis possible, for anyone. He is consistently awed by the magnificence of this truth, and hes on a mission, in every moment of his life, to awaken as many people to it as he possibly can.

And if it also seems as if hes plugged in to some sort of cosmic energy source in pursuit of this mission, hell be the first one to tell you that he absolutely is... and that theres an open outlet for anyone who wants to join him!

Yet there remains something about Bob Proctor that defies definition or categorizationsomething that cant be explained by his past, his experiences, or his accomplishments; something remarkably rare and precious. Many know the truth. Many live the truth. But very few are able to make the truth known and livable to others. He IS. As one gentleman at a recent event so perfectly put it, You could hear the same thing a hundred times from a hundred great people. But somehow, when Bob says it, you get it. You believe it.

Of the many wonderful gifts he possesses, I believe this one is his greatest. Truly, there is no one else in the world quite like Bob Proctor.

The writings weve brought together in this collection represent Bob at his very best. As you read them, youll witness his amazing ability to distill the most complex questions and challenging concepts down to something simple, clear, and completely understandable: his extraordinary gift for seeing and articulating the profundity in ordinary occurrences and the magic in everyday moments, and his uncanny knack for saying exactly the right thing, at precisely the right moment and in just the right way, to flip the switch... to make it all suddenly click.

This is what Bob Proctor did and continues to do for me. Its what he has done for so, so many people all over the world. Its what he will do for you, too, the moment you let him into your life.

Turn the page, and start right now. I promise... youll LOVE where it leads you.

Sandra Gallagher, President, CEO, and Cofounder,
Proctor Gallagher Institute

Whidbey Island, Washington
May 2014

This book has been created from radio shows that Bob conducted for a number of years. Scripts were selected and edited for the purposes of the book by Sandy Gallagher, Gina Hayden, Cory Kelly, and Shelia Lothian.

Contents
A CHIEVEMENT

Straight As

In school, straight As were always indicative of a great year.

In business, the same rule applies:

Straight As will give you what you want every time. With Awareness, Acceptance, and Alteration comes Achievement.

First, you must become Aware of the primary cause of the results you are getting. The truth is not always in the appearance of things. Your results are never caused by something outside of yourself; results are always an inside job. Your results are a physical or outward expression of the inner conditioning in your subconscious mind.

Your behavior is causing your results... and your conditioning is causing your behavior.

The second A is Acceptance. You must accept responsibility for your results. When you accept full responsibility for your own results, you will make the necessary decisions to alter them.

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