Johnson Yvonne Bryant - Mastering the Art of Success

Table of Contents

Mastering the Art of Success

by

Insight Publishing

EBOOK EDITION

ISBN: 978-1-62452-075-4

Copyright 2014 Insight Publishing

Published in the United States by:

Insight Publishing Company

707 West Main Street, Suite 5

Sevierville, TN 37862

800-987-7771

License Notes

All rights reserved. No part of this ebook may be reproduced in any form or by any means without prior written permission from the publisher except for brief quotations embodied in critical essay, article or review. These articles and/or review must state the correct title and contributing authors of this book by name.

Disclaimer: This book is a compilation of ideas from numerous experts who have each contributed a chapter. As such, the views expressed in each chapter are those who were interviewed and not necessarily of the interviewer or Insight Publishing

A Message from the Publisher

In todays competitive business world, success has become an art and those who master it are considered lucky. I believe, however, that luck might not have as much to do with becoming successful as good old fashioned hard work and being willing to learn and grow.

I have interviewed many people, and it seems that each one defines success differently. Success for one woman might mean a good marriage, happy children, and a good job she enjoys. Success for the man next door might mean a challenging job that keeps him on the run and provides enough money to enjoy lifes luxuries. Some people do not define success in terms of material gain. For these people, success means learning new things, growing spiritually and intellectually, and other altruistic ideals that are internal rather than external.

Weve searched for successful people and asked them how they have mastered success as they define it. The people I talked with gave me intriguing insights into what success is for them and advice about howothers can follow in their steps.

I believe you will find that this book, Mastering the Art of Success , is a valuable addition to your continuing education library. You will learn from it, and it just may change your life. So take a little time for yourself. Kick back, read this book, and start a new chapter in your life. I think youll be glad you did!

Interviews Conducted by:

David E. Wright, President

International Speakers Network

Chapter 1 - Success Leads to Freedom

Andrew Lock

DAVID WRIGHT (WRIGHT)

Today were talking with Andrew Lock, the presenter and creator of the hit show, Help! My Business Sucks! at www.HelpMyBusiness.com . He is also the author of five small business marketing books, and is an in-demand international speaker on the topics of how to stand out from the crowd to grow any business, as well as small business marketing, and WebTV.

Andrews background in the entertainment industry on both sides of the pond equipped him with a unique perspective on the topic of success.

Born and raised in the South of England, Andrew now lives in Salt Lake City with his wife Lucy and their cat, Tigger.

Andrew, welcome to Mastering the Art of Success.

Whats your earliest recollection of a situation where you felt you had success?

ANDREW LOCK (LOCK)

One day as a kid at school in England, I was called to the headmasters office. I stood outside, as nervous as a deer on a firing range. I honestly thought that I was about to be reprimanded. For what exactly, I wasnt sure, I just knew that I must have done something wrong. Turns out, I was presented with the Top of the Year award for business studies. You could have knocked me over with a feather. Of course, I left the office beaming from ear to ear, with a new found confidence, and lots of ideas of businesses I could start.

WRIGHT

What does success mean to you? How do you define it and measure it?

LOCK

I think its important to recognize that success really does mean something different to each person. For some its achieving a certain amount of money. For others its about fame, and being recognized. For others its a personal goal thats been reached. I do think its important to recognize that success rarely equates to happiness. Its possible to be successful and happy, and its just as possible to be successful and unhappy. Achieving the former is obviously the best goal to have.

To me, success is simply a broad term that describes a positive outcome as a result of effort you put in. It means being able to be the person you want to be, freely and openly, without fear. Money has never been the main motivation for me. I prefer to focus on freedom of choice. I recognize that money is important, actually its vital because the world revolves around it; but there are still plenty of people who have money and theyre miserable. Money can buy a house, but not a home.

Ultimately, I believe that success often means having enough money to make choices without annoying limitations that would otherwise be imposed. It sometimes results in your being treated better, even like a celebrity. Thats a sad reality, but its basic psychology that most people look up to and admire others they perceive as being successful.

WRIGHT

What surprises you about success?

LOCK

There was a fascinating research study conducted by Harvard University in 1998. The investigators asked students to choose one of the following scenarios, both imaginary and purely theoretical. With Option A youd be paid $50,000 a year while others earn an average of $25,000. With Option B, by comparison, youd be paid $100,000 a year compared with an average salary of $250,000. What do you think the results were? I was shocked to learn that most people went for option A. From a purely logical view, it doesnt make sense to choose $25,000 when you could choose $100,000 instead. The latter salary was four times larger. Researchers concluded that comparing ourselves to others standard of success is something we do naturally and regularly. This kind of social comparison is apparently very influential on us.

WRIGHT

Why are some people successful while others struggle?

LOCK

The foundation of success comes from your mental state. Whether you believe you can, or cant, guess what? youre right. Everyone has at least a few nagging doubts about themselves, but successful people learn to squash them so that when doubt rears its ugly head, its immediately trampled on and put in its place! Having a positive I can do this belief system is essential. Many people wrongly believe that what counts are qualifications, skills, and abilities. Let me tell you, with sufficient motivation, you can learn to do anything you want. For some itll take longer than others, but its always possible.

For most people, the main thing that holds them back is their lack of belief that they can do it. Another way of putting it is, fear of failure, which equates to saying to yourself, I dont think this will work for me, therefore Im not going to even attempt it, because when it fails Im going to feel bad. That kind of negative thinking is destructive because youve fallen at the first hurdle by not even attempting to fulfill a dream.

WRIGHT

Whats your favorite success quote?

LOCK

Develop success from failures. Discouragement and failure are two of the surest steppingstones to success Dale Carnegie.

I also like Albert Einsteins words, Try not to become a man of success but rather to become a man of value. Very wise, andhe had the focus right, in my opinion.

WRIGHT

What do you think is your proudest accomplishment?

LOCK

Being able to feed my family consistently, even in the tough times, without having a regular job or being employed by anyone. Beyond that, I know I continue to help hundreds of thousands of small business owners and entrepreneurs via my free WebTV show, Help! My Business Sucks! (www.HelpMyBusiness.com). Ive released more than one hundred and sixty episodes, which equates to more than forty hours of practical tips and advice. Thats a successful accomplishment, and Im committed to continuing to release new episodes for as long as I can.