Leong Andrew - Business Hacks: A Guide for Start-ups and Entrepreneurs

Business Hacks

A Guide for Start-ups and Entrepreneurs

Jamie Rice
and
Andrew Leong

Copyright 2015 Jamie Rice and Andrew Leong

The right of Jamie Rice and Andrew Leong to be identified as the Authors has been asserted in accordance with the Copyright, Design and patents Act 1988.

All rights are reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior written permission of the publisher. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published, without prior written consent of the Publisher.

NOTE: The authors and publisher of this book and the accompanying materials have used their best efforts in preparing this book. The authors and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents of this book. The information contained in this book is strictly for educational purposes. Therefore, if you wish to apply ideas contained in this book, you are taking full responsibility for your actions. No liability can be accepted for loss or expense incurred as a result of implementing the ideas and statements within this book.

All links are for information purposes only and are not warranted for content, accuracy or any other implied or explicit purpose. This book is licensed for your personal enjoyment only. This book may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you're reading this book and did not purchase it, or it was not purchased for your use only, then please return to your favourite book retailer and purchase your own copy. Thank you for respecting the hard work of this author.

Edited by: Zoe Markham from markhamcorrect.com

Book cover by: bespokebookcovers.com

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Table of Contents

Introduction

Part I - Set Up

Business Idea Generation

Creative Tools

Prototyping

Physical Product Prototype

Software/App Prototype

Service Prototype

Location, Utilities And Equipment

Home-Based Business

Retail - Physical Location

Professional Services-Based Business Location

Storage, Warehousing and Operations

Manufacturing Site

Lease And Landlords

Utilities

Equipment and Resources

Business Rates and Insurance

Raising Capital

Self-Funding

Ecosystem Financing

Commercial Finance

Investors

Branding

What Is Your Brand?

Creating Your Brand

Website Creation

Domain Name

Website Hosting

Content Management Systems (Websites)

Ecommerce

Secure Sockets Layer

Homepage

About Us Page

Contact Us Page

Product And Or Service Pages

Blog Pages

Important Pages That Need To Be Included

Setting Up Company Email Addresses

Part II - Operations

Supply Chain

Suppliers

Stock And Storage Management

Picking And Packing

Delivery

Returns

Dropshipping

Identifying Products For Dropshipping

Pricing Strategy For Dropshipping

Finding Dropshipping Suppliers

Spotting Fake Dropship Suppliers

Making Contact With A Supplier

Working With A Dropshipping Supplier

Analysing Trade Prices And Profit Margins

Supplier Reliability

Advantages and Disadvantage Of Dropshipping

Finance

The Philosophy of Financial Management

Business Banking Accounts

Merchant Accounts

Payment Gateways

Business To Consumer Income

Business To Business Income

Invoicing

Credit Control

Budget

Controlling Costs

Tax

Customer Service

Handling Customers

Understanding Customer Needs

Customer Service Technology - CRM

Part III - Selling

Sales

Know Your Target Market

Telephone Sales

What Not To Do

Asking Questions

Open Questions

Closed Questions

Advanced Questioning

The Power Of Silence

Listening

Features Advantages And Benefits

The Power Of Three

Learn To Ask

Closing

Opening A Sales Call

Body Language For Telephone Sales

Dealing With Rejection

Finding Clients

Drive Round

Business Directories

LinkedIn

Newspapers

Who Else Should You Be Speaking To?

Sales Visits And Meetings

Getting Meetings

Block Booking

Objection Handling For Getting Meetings

Preparing For The Meeting

Sales Meeting Structure

Sales Meeting Body Language

Negotiating

Written Sales

Use Aida

Get To The Point

Email Structure

Good English

Ways To Improve Your Written Sales

Example Emails

Sales Words

Proofreading

Outsourcing Your Sales Literature

Door-To-Door Selling

Part IV - Marketing

Advertising

Shop Window Advertising

Leaflets

Direct Mail

Company Clothing

Vehicle Advertising

Telephone Directories

Magazine And Newspaper

Press Releases

Local Directories

Trade Shows

Write A Book

Networking

How To Find Networking Events

Appearance For Networking

Planning Before The Event

Network Tactics

Vouchers

Offline Vouchers

Online Vouchers

Positives And Negatives Of Vouchers

Email Marketing

Email Marketing Software

Email Target Audience

Acquiring Email Subscribers

Email Marketing Content - Subject Lines

Email Marketing Content - The Email

Email Marketing Frequency

Email Marketing Targets

Call-To-Action

Email Marketing Laws

Avoiding Spam Filters

Testing Your E-Shot

Email Database Cleansing

Part V - Online Marketing

Social Media Marketing

Facebook

Twitter

YouTube

Instagram

LinkedIn For Social Media

Google+

Snapchat

Dealing With Negative Feedback

Search Engine Optimisation

Website Content

Keywords

Getting Your Website Pages SEO Ready

Backlinks

Internal Links

External Links

Permalinks

Blogging For Business

Blogging For Search Engine Rankings

Link Building

Blogging For Leadership

Guest Post Blogging

Video Blogging

Advertising Your Blog

Converting Readers To Customers

Writing A Blog

Creating Engaging Titles

Pay Per Click Advertising

About PPC

Choosing A PPC Provider

Getting the Most From Your Budget

Setting Up A PPC Campaign

Creating Your Advert

Writing Your Advert

Advertising Scheduling

Website Analytics

Affiliation Marketing

How Affiliation Marketing Works

Managing Publishers

Online Marketplaces

Benefits Of Online Marketplaces

Negatives Of Online Marketplaces

Using Online Marketplaces

Summary

References & Bibliography

Are you looking to start your own business? Does the whole concept overwhelm you? Are you unsure where to start or how to get your business up and running? Maybe youre involved with a start-up, but youre feeling a bit lost? Are you confused as to how you would actually take your customers payments? Does selling and marketing your business seem terrifying? Have you read several business-related books, but still feel none the wiser? If your answer to any of these questions is yes then we want you to know youre not alone. Everyone feels like this when they start.

This book was written for you and for anyone whos found that many of the business books available tell you what you need to do, but dont tell you how to actually do it. How do you sell your product or services? What do you say to persuade people to buy from you? How do you set up a website and do it without spending lots of money? How do you set up your business bank accounts? How do you come up with creative ideas? How do you do marketing? Where do you go to get a logo created?