Westaway - Profit & purpose : how social innovation is transforming business for good

Cover design: Brendon Manwaring/www.brendonmanwaring.com

Copyright 2014 by Kyle Westaway. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

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Library of Congress Cataloging-in-Publication Data:

Westaway, Kyle.

Profit & purpose: how social innovation is transforming business for good/Kyle Westaway.

1 online resource.

Includes index.

Description based on print version record and CIP data provided by publisher; resource not viewed.

ISBN 978-1-118-70855-2 (ePub) ISBN 978-1-118-70856-9 (Adobe PDF) ISBN 978-1-118-70861-3 (cloth) 1. Social entrepreneurship. 2. New business enterprises. I. Title.

HD60

658.408dc23

2014013895

None of us create in a vacuum. We are all products of our communities. I am profoundly grateful for my community. Without them, there's no chance this book would have been written.

Mom and Dad, I've never doubted that I was loved. That has given me the freedom and audacity to dream big. But you also instilled in me a strong work ethic (scrubbing floors, mowing lawns, etc.) that equipped me with the work ethic to make those dreams to come to fruition. Katharine, you live from an uncompromising sense of justice and challenge me to do the same. Kristen and David, your interest and support in my work have been unquestioning, even when I don't follow the traditional path. Karoline, you have taught me about the importance of getting the details right. You make me better.

To my friends: Sean, Blair, Malik, Stef, Phil, and Rich. Your friendship and support has allowed me to endure through the process, and your feedback has sharpened the concepts in this book.

I am convinced that the best way to learn about social entrepreneurship is by doing it. I'm so thankful for Jess, Anthony, Sean, Annie, P' Wen, and the rest of the Biographe team. I've grown and learned so much from working alongside you. To all my clients, you inspire me, motivate me, and teach me more than you'll ever know. I consider myself incredibly blessed to be able to wake up every day and advise brilliant people dead set on creating a better world. Your lessons are all over the pages of this book.

Suzanne, thank you for believing in me and teaching me how to teach. Dean Minow and Dean Claypoole, thank you for your support of the social entrepreneurship movement at HLS. My students give me hope for the future of this movement.

To my friends in Nairobi: John, Alan, Prina, Charlene, Chrissie, Patricia, Heidi, Matt, Grant, Adam, Emma, Will, Laura, Sham, Tristan, and countless others. You made Nairobi feel like home while I was so far from home. To the team at Artcaffe, thank you for letting me sit for hours sipping coffee while I was typing away. To Elvis: thanks for allowing me to walk in Memphis every Wednesday night.

A big thanks to Brendon for creating the brand, to Emily for tirelessly working with me to edit my thoughts into something readable, to Nadia for running my life across multiple time zones, to Isaac and his team for their transcription, and to everybody at Wiley that believed this book needed to be written.

Summit Series and Catalyst friendsespecially my CVO North Starthank you for teaching me to make no small plans. To my community at TGCespecially Jon and Michaelyou continue to inspire me to work together toward the renewal of all things. On earth as it is in heaven.

Fluorescent bulbs buzzed overhead in the second-story room on a small side street in the notorious Nana red light district of Bangkok. A handful of us sat on plastic chairs around a fold-out table. A mere four feet separated us, but a gulf of life experience lay between us.

My friend Sean and I were on one side of the table. Two young professionals from New York City, we had the good fortune of growing up in middle-class American suburbs. Our parents sat down for dinner with us every night and ensured we were well equipped to succeed in life. We both had the opportunity to attend great schools and pursue the careers of our choosing.

Four Thai women sat on the other side of the table. They grew up in extreme poverty in northeast Thailand and had little education. More often than not their parents weren't able to feed all the mouths in their families. With only a few years of education they were forced, coerced, or tricked into moving to Bangkok to work and send money back to their families.

Upon arriving in the capital they discovered that the work they left home for was not in the restaurants or shops, as they had been promised, but in the bars and brothels of Bangkok's red light districts. They were horrified when they realized their fates. They had suffered from the oppressive rule of the brothel owners, the nightly rapes, the stinging shame of social scorn, and the battering of abusive boyfriends. Their families had rejected them. By anyone's estimation, these women were victims.

But that's not how they saw themselves. They considered themselves survivors.

They were full of personality and their eyes sparkled when they laughed. They loved joking around, even across the language barrier. And as they told us their stories, they expressed hope. They were the most resilient and powerful women I've ever had the privilege of meeting. They were meeting with us because they had escaped the bars and brothels and they were determined to make the most of the rest of their lives.