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Tom Peters - The Excellence Dividend: Meeting the Tech Tide with Work That Wows and Jobs That Last

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Advance Praise for THE EXCELLENCE DIVIDEND Wow jumps off every page of Tom - photo 1
Advance Praise for
THE EXCELLENCE DIVIDEND

Wow jumps off every page of Tom Peterss book The Excellence Dividend, delivering brilliant insights imploring business leaders to change before its too late.

Cheryl Burgess, CEO of Blue Focus Marketing and author of The Social Employee

Genius.Tom Peters is a fearless thinker with a once-in-a-generation mind. Open this book to any page, start reading, and ten minutes later you will know this is true.Id rather hire someone who has studied his writings than someone who has an MBA.

Matthew Kelly, CEO of Floyd Consulting and New York Times bestselling author of The Dream Manager

We spend our entire lives searching for purpose. Tom Peters found his early and never wavered. For the rest of us, thank God he did!He inspired me to pursue joy, and decades later, he is still inspiring me with his writing and his passion.If we are wise enough to listen, we will receive dividends that last a lifetime.

Richard Sheridan, CEO of Menlo Innovations and author of Joy,Inc.

Peters has always been original, commanding, and cutting-edge. If you think youve heard or read it all, youll be happily invigorated by The Excellence Dividend.By turns amusing, stimulating, and complacency-disturbing, Peters provides true food for thoughtthe sort youll mentally chew on through the day and which may gnaw on you through the night.

Whitney Johnson, Thinkers50, author of Build an A Team

TOM PETERS
THE EXCELLENCE DIVIDEND

Tom Peters is a leading business management guru and founder of the Tom Peters Company. He continues to be in constant demand for lectures and seminars. In 2017, he received a Lifetime Achievement Award from Thinkers50 and the Jack Covert Award for Contribution to the Business Book Industry from 800-CEO-READ. Peters is the bestselling author of sixteen books, including In Search of Excellence (with Robert H. Waterman, Jr.), which is often cited as among the best business books ever written. He lives in Massachusetts.

ALSO BY TOM PETERS

In Search of Excellence (with Robert H. Waterman)

A Passion for Excellence (with Nancy Austin)

Thriving on Chaos

Liberation Management

The Tom Peters Seminar

The Pursuit of WOW!

The Circle of Innovation

The Brand You 50

The Project 50

The Professional Service Firm 50

Re-Imagine! Business Excellence in a Disruptive Age

Essentials: Leadership

Essentials: Talent

Essentials: Design

Essentials: Trends (with Martha Barletta)

The Little BIG Things

A VINTAGE BOOKS ORIGINAL APRIL 2018 Copyright 2018 by Thomas J Peters All - photo 2

A VINTAGE BOOKS ORIGINAL, APRIL 2018

Copyright 2018 by Thomas J. Peters

All rights reserved. Published in the United States by Vintage Books, a division of Penguin Random House LLC, New York, and distributed in Canada by Random House of Canada, a division of Penguin Random House Canada Limited, Toronto.

Vintage and colophon are registered trademarks of Penguin Random House LLC.

constitutes an extension of this copyright page.

Library of Congress Cataloging-in-Publication Data

Names: Peters, Thomas J., author.

Title: The excellence dividend : meeting the tech tide with work that wows

and jobs that last / Tom Peters.

Description: New York : Vintage Books, [2018]

Identifiers: LCCN 2017031994 | ISBN 9780525434627 (trade pbk.)

Subjects: LCSH: Organizational change. | Organizational effectiveness. |

Strategic planning. | AutomationEconomic aspects.

Classification: LCC HD58.8 .P4779 2018 | DDC 658.4dc23

LC record available at https://lccn.loc.gov/2017031994

Vintage Books Trade Paperback ISBN9780525434627

Ebook ISBN9780525434634

COVER DESIGN: FORT

www.vintagebooks.com

v5.2

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EXCELLENCE DIVIDEND: THE SCHEME

To

Susan Sargent, inspiration, prod, steadfast partner

Captain Richard E. Anderson, CEC, USN, role model/mentor extraordinaire

Gene Webb, igniter-in-chief of intellectual fires

Bob Waterman, best mate in pursuit of Excellence

Harry Rhoads, faithful pal, game changer

Darl Kolb, Kiwi instigator

Herb Kelleher, the One and Only I

Richard Branson, the One and Only II

Anita Roddick, the One and Only III

Larry Janesky, king of basements

Jim Penman, loves the tasks we hate

Jungle Jim Bonaminio, offers customers Americas Best Restroom

Vernon Hill, contrarian, WOW-meister, fan-maker, job creator

Esther Newberg, sine qua non

Sonny Mehta, sine qua non

EXCELLENCE: THE TRIUMPH OF HUMANITY

Janet Dugan, a health care architect, took inspiration from her recent experience having an MRI (magnetic resonance imaging) scan. While she was lying still and waiting, she noticed a small mirror that had been placed below the head support piece. It was angled so that she could see through the barrel to the radiology technician and make eye contact with him. What a small thing, she told me. And yet what a difference it made. I felt less alone. I was connected to another person at the very moment I needed support. And even though Im not claustrophobic, it calmed me some to be able to see out of the barrel.I [saw] that the technician was friendly and that the nurse went out of her way to make me laugh.I firmly believe in the power of design to contribute to the healing processthat architecture can shape events and transform lives. But that day, in that experience, the thing that really gave me comfort was a tiny mirror about as big as a Band-Aid.

Tim Leberecht, The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater Than Yourself

THE PITCH: EXCELLENCE, NOW MORE THAN EVER

When In Search of Excellence was published in 1982, Americas mood was dire. Recession raged, unemployment stood at 10.8 percent, the highest since the Great Depression, and Japans mighty keiretsu was threatening a wide range of American industries, from automobile manufacturers and banks to electronics firms and steelmakers.

MBAs, and I was one, had ascended to the top in American business. They (we!) tended to relentlessly focus on abstractionsthe spreadsheet, the bottom line, the strategic plan. Japanese business chiefs had a different emphasis: an unrelenting quest for continuous product improvement marked by the involvement of every employee every day. Americas passionless obsession with numbers, numbers, and more numbers was the opening Japan needed to embarrass us. The automotive industry was especially vulnerable; compared to theirs, our cars were clunkers. (This quote from Honda founder Soichiro Honda overstates the case, but his point is all too well taken: When Congress passes new emission standards, we hire fifty more engineers and GM hires fifty more lawyers. Ouch!)

The In Search of Excellence message was that some U.S. companies did focus on what was rightdeveloping people, obsessing on product quality, seeking inspiring design, and listening to the engineers more intently than to the finance department staffers. As a result, they were scoring in the marketplace. All of us, my coauthor Bob Waterman and I argued, could learn from these

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