Lars Tvede - Entrepreneur: Building Your Business from Start to Success

Teaching entrepreneurship, I have a high bar for what entrepreneurs should use to educate themselves and use as a reference. This book is an invaluable resource in its rigor, accessibility and comprehensiveness. I plan to have this book readily accessible at all times for myself and highly recommend it to serious entrepreneurs everywhere.

Bill Aulet, Professor and Managing Director of the Martin Trust Center for MIT Entrepreneurship

Becoming an entrepreneur is a great way to make a difference in the world, and this book shows you how.

Anders Fogh Rasmussen, Founder and CEO of Rasmussen Global, Former Secretary General of NATO and Prime Minister of Denmark

Entrepreneurs are essential for our world, as they develop new solutions to key problems. This book tells you how to be successful as an entrepreneur.

Taavi Roivas, former Prime Minister of Estonia and youngest Prime Minister in the EU

To all the entrepreneurial minds out there: this book is a must read!

Oliver Samwer, Founder and CEO of Rocket Internet

Even though technology will keep changing the world, there is no certain recipe for success. All companies are unique and at the end of the day, it's the entrepreneurial people behind the companies, their approach and leadership that makes the difference. Lars and Mads make an absolute stunner of a team, giving hands-on and valuable advice allowing start-ups to leverage these into great opportunities.

Preben Damgaard, Member of the Danish Research and Development Ministry's Board, co-founder and former CEO of Damgaard Data, former VP of Microsoft.

Entrepreneur is a great practical guide on how to build a company and become inspired to make things happen, from guys who have done exactly that, many times over. You can learn to be an entrepreneur. You can have a go at making your dreams reality. You can learn a lot from this encouraging, fun and accessible book.

Hugo Burge, former CEO of Momondo Group

A great practical guide by entrepreneurs for entrepreneurs on the power of execution, stamina and how to unlock the full potential of your ideas.

Jimmy Maymann, Entrepreneur, Investor, former CEO of Huffington Post

It is surprising how much useful guidance and information Lars and Mads have managed to squeeze into this book. I would definitely recommend it strongly to any ambitious entrepreneur.

Christian M. Motzfeldt, CEO Danish Growth Fund

This is an excellent book with lots of great hands-on advice for ambitious entrepreneurs. Very practical and highly recommendable.

Brian Mikkelsen, Danish Minister of Industry, Business and Financial Affairs

Finally an entrepreneurship book that is based on first hand experiences! The reality of having astart-up is really captured here - from strategy to the street smarts' one accumulates along the way.

Sophie Trelles-Tvede, Entrepreneur, winner of Forbes 30 under 30 Europe and Nordic Business Forum 25 and Under in Northern Europe

The book provides a comprehensive scope of practical decision-making tools and philosophies to overcome all the unavoidable obstacles and challenges every start-up founder faces on the journey. A must read for any aspiring entrepreneur.

Mads Fibiger, CEO & Co-founder, Organic Basics

This book covers in depth how to build a company whether you are dreaming about starting one, have already started or are running a larger organization.

Peter Holten Muhlmann, Founder and CEO of Trustpilot

Mads and Lars explain all aspects and considerations of a business in thorough and precise detail. If you read this book and add your own naive persistence, you will succeed. Moreover, funny enough I never really saw myself as an entrepreneur, having read Entrepreneur, I now do, and Im proud of it! - Thank you for that Mads & Lars!

Kaspar Basse, Founder and CEO of Joe and Juice

This edition first published 2018
2018 Lars Tvede and Mads Faurholt

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Library of Congress Cataloging-in-Publication Data

Names: Tvede, Lars, 1957- author. | Faurholt, Mads, author. | Faurholt, Mads. Ivrkstter. English.

Title: Entrepreneur : building your business from start to success / Lars Tvede, Mads Faurholt.

Description: Chichester, West Sussex, United Kingdom : John Wiley & Sons, 2018. | Includes bibliographical references and index. | Originally published in Denmark in 2017 by Gyldendal as: Ivrkstter / Mads Faurholt Lars Tvede. |

Identifiers: LCCN 2018023716 (print) | LCCN 2018025759 (ebook) | ISBN 9781119521280 (Adobe PDF) | ISBN 9781119521259 (ePub) | ISBN 9781119521235 (pbk.)

Subjects: LCSH: New business enterprises. | Entrepreneurship.

Classification: LCC HD62.5 (ebook) | LCC HD62.5 .T94 2018 (print) | DDC 658.1/1dc23

LC record available at https://lccn.loc.gov/2018023716

Cover Design: Wiley
Cover Image: iStock.com/RobinOlimb

Peter, do you think we can ?

I don't know how many times I have heard these words from Lars Tvede, co-author of this book but it's many. For instance, once when we were three couples sailing his boat along the Italian coast, he suddenly asked: