William J. Banach - The ABC Complete Book of School Surveys

Cover

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The ABC Series

The ABC Complete Book of School Marketing

The ABC Complete Book of School Surveys

The ABCs of Teacher Marketing

The ABCs of School Board Marketing

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The ABC Complete Book of School Surveys

William J. Banach

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SCARECROW PRESS, INC.
A Scarecrow Education Book

Published in the United States of America
by Scarecrow Press, Inc.
4720 Boston Way, Lanham, Maryland 20706
www.scarecroweducation.com

4 Pleydell Gardens, Folkestone
Kent CT20 2DN, England

Copyright 2001 by William J. Banach
Copyright 1993, 1995, 1996 / Banach, Banach & Cassidy, Inc. /Ray Township, Michigan

All rights reserved. Purchasers of The ABC Complete Book of School Surveys may reproduce the survey instruments in this book for their own use. No other part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, recording, or otherwise, without the prior permission of the publisher.

British Library Cataloguing in Publication Information Available

Library of Congress Cataloging-in-Publication Data

Banach, William Joseph.
The ABC complete book of school surveys / William J. Banach.
p. cm.(A scarecrow education book)
ISBN 0-8108-3950-4 (pbk. : alk. paper)
1. Educational surveys. I. Title. II. Series.
LB2823 .B36 2001
370.723dc21 00-067057

The paper used in this publication meets the minimum requirements of American National Standard for Information SciencesPermanence of Paper for Printed Library Materials, ANSI/NISO Z39.48-1992. Manufactured in the United States of America.

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The ABC Complete Book of School Surveys was designed to be copied. It contains everything you need to conduct a survey in your school district.

The book begins with a few reasons people conduct surveys. Next, theres a list of the essential steps to follow when conducting surveys, audits, and assessments. Then the text guides you through the essential steps of survey research.

The book ends with an Appendix of Surveys which have been designed by Banach, Banach & Cassidy. We invite you to copy the surveys or use them as the starting point for designing a survey instrument tailored to your specific needs.

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Contents continued

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The worlds great political leaders have understood that nothing succeeds without the support of public opinion. Thats reason one for conducting surveys.

Today -- more than ever -- the perception is the reality. What people think is what they believe and know for a fact! If people think you deserve support, youll get support. And, if they dont, you wont.

The ultimate court in our society is the court of public opinion. It is where the final judgments are made by the people who will support or oppose, favor or disfavor, like or dislike, want or not want.

Reason two for conducting surveys and audits is that they are methods of analyzing various populations, and analysis is the first -- and most critical -- step in every communication-related process, whether it be the process of public relations, promotion, or marketing.

Effective communication involves sending and receiving. And, wise communicators know that they often learn more from receiving than sending.

Surveys give you the lay of the land. They can help you determine the stability of your system and the probability of success for your proposals.

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Here are a dozen reasons you might want to conduct a survey:

1. To find out how effectively youre communicating. Do people really feel well informed about your schools? Where do they get their information? What information sources do they trust/not trust? What thoughts do they have for improving communication?