Table of Contents
The chasm between idea and action is bridged by clarity. Uncertainty clarifies the steps and helps you get to the other side.
Julien Smith, coauthor of Trust Agents
Uncertainty matters. If you wait until the fear is gone, you will never start and you will rarely do anything that matters.
Seth Godin, author of Linchpin and Purple Cow
Life is uncertain. Embracing that paralyzes most people, but it also inspires a small number of brave individuals driven to create extraordinary art, businesses, and lives. This book is a window into the minds of the worlds greatest creators. Its an essential tool to transform uncertainty and fear into power and genius.
Kris Carr, author of Crazy Sexy Diet and
Crazy Sexy Cancer Tips
Uncertainty is a great gift, a marvelous book. Jonathan calls out the elephant in our lives, the fear of failure, and gives us the insights, the rituals, and the presence of mind to tame it. Unless your life is limited to death and taxes, uncertainty is omnipresent. This book empowers the reader to gratefully accept the risks of a life worth living.
Randy Komisar, author of The Monk and the Riddle
Groundbreaking. Highly practical. ber provoking. This special and rare book will help you change the game in a world of deep uncertainty.
Robin Sharma, author of The Leader Without a Title
A huge key to success is understanding the real mental blocks that can stop an otherwise great new project in its tracks. Another is knowing how to overcome them. Fields provides powerful tools for getting from the glimmer of an idea to a successful outcome and managing all the hard stuff that happens in-between.
Bob Burg, author of The Go Giver
The only thing certain in business is that nothing is certain. Fieldss unique combination of practical and creative skills and solutions help transform uncertainty from a source of fear into fuel for action.
Carol Roth, author of The Entrepreneur Equation
The most successful people in the world are comfortable with discomfort, embrace uncertainty, and have fun with fear. Read this brilliant book and you will too.
Michael Port, author of The Think Big Manifesto
If youre up to anything big, then what youre attempting has probably never been done before. Which means youre face-to-face with that great, terrifying void called uncertainty. We all need help to get through that void; Jonathans book is an invaluable guide to carry you safely to success in the face of fear.
Michael Ellsberg, author of The Education of Millionaires
People hate uncertaintynot just on a gut level but at a deep neurological level. But theres a proven correlation between comfort with ambiguity and creativity. And we live in an age where creativity is an inherent part of personal and organizational success. So what to do? The answers hereinsights, stories, and practicesin Jonathan Fieldss wise and practical book.
Michael Bungay Stainer, author of Do More Great Work
Jonathan Fields has taken the broadest of horizonsthe role of uncertainty in the creative actand distilled it into a highly readable, immediately actionable tool kit of insights, techniques, and practices that I guarantee will revolutionize howand whyyou do what you do. If you do any sort of work that involves the act of creation (and these days, who doesnt?), you must read this book.
Les McKeown, author of Predictable Success
Fear keeps scores of people stuck in careers and lives they hate. Fields gives crystal clear guidance on how to engage with uncertainty so that it fuels creativity and action. Your productivity, happiness, and pocketbook will be massively improved by reading this book.
Pamela Slim, author of Escape from Cubicle Nation
To Jesse and Stephanie:
You make it all possible.
INTRODUCTION
THE SHAPE-SHIFTER
RANDY KOMISAR IS a bit of a legend in Silicon Valley. He started his career as a lawyer, then moved over to the business side of things, running LucasArts Entertainment and serving as CEO of Crystal Dynamics in the 90s. He was gearing up to become CEO of a bigger, perhaps public company. A fairly linear path lay before him, and he was executing on it masterfully. But Komisar began to notice something he didnt expect. He was becoming more and more successful on a path that was making him less and less happy.
So, in his words, he jumped out of a perfectly fine airplane at Crystal Dynamics and just took off in midair. He abandoned the safe path for a guy with his brains, abilities, and track record and decided to wing it, to create his career and his life from that moment forward by leaning into what made him come alive. There was no longer a blueprint for how he was going to spend the next ten or fifteen years of his life.
While others might have experienced that awareness as paralyzing, Komisar viewed it as immensely freeing. Energizing. It enabled him to think about his life and career from that moment forward very differently. The constraints of success no longer inhibited his ability to create what came next, so he started to reinvent himself. He began to see opportunities he never would have been open to before.
Komisar was looking for a way to interact with great entrepreneurs across a variety of ideas in a meaningful role. He didnt know what that was. He didnt know how to get paid. He didnt know if it would be the same role in every company. He didnt know what hed do or not do. All he knew was he was going to put one foot down in front of the other in that direction. There was no map. No proof of concept. No promises of success.
Randy Komisar literally created a new job category, the Virtual CEO, around what he saw as a peculiar set of qualities and experiences he had and the specific needs of Silicon Valley during the start-up boom of the late 90s. At that time, there were insufficient resources to lead organizations, and the entrepreneurs coming up were not experienced entrepreneurs. They needed what Komisar had to offer.
In the role of Virtual CEO for legendary tech companies like WebTV and TiVo, Komisar partnered with entrepreneurs to help them grow themselves and their ideas into great businesses. As he put it, I served as consigliere without displacing them, rolling up my sleeves to work through all the bits of building their businessesstrategy, recruiting, partnering, financing, leadershipthe whole gamut. Their individual development was as important to me as the development of the business. Some things didnt work, some things did work, and the idea got a lot of attention and ultimately served as a model for people who would eventually follow in his footsteps.
Komisars exposure as a Virtual CEO then opened up another entirely unforeseen opportunity. Harvard Business School Press was looking to publish some interesting new books during the boom. The editor at the time, Hollis Heimbouch, flew out to the Valley and invited Komisar for coffee at the Konditorei, the coffee shop that served as his unofficial office. She said, Lets begin just writing a book. Komisars first answer was no, because he felt he had nothing to say.
By the next morning, he had changed his tune. He said, If youre willing to give me a shot to do something completely different, Im going to write a book thats a business book but not a business book. Its not going to be your typical Harvard business book. Its not going to have thirteen chapters to tell you how to do something. Its going to be full of ambiguity, uncertainty. Its going to lay out the bread crumbs, but its not going to lay out the path.