Bhimasankaram Pochiraju - Essentials of Business Analytics

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This book is the outcome of a truly collaborative effort amongst many people who have contributed in different ways. We are deeply thankful to all the contributing authors for their ideas and support. The book belongs to them. This book would not have been possible without the help ofDeepak Agrawal.Deepakhelped in every way, from editorial work, solution support, programming help, to coordination with authors and researchers, and many more things.Soumithri Mamidipudiprovided editorial support, helped with writing summaries of every chapter, and proof-edited the probability and statistics appendix and cases.Padmavati Sridharprovided editorial support for many chapters. Two associate alumniRamakrishna VempatiandSuryanarayana Ambatipudiof theCertificate Programme in Business Analytics(CBA) atIndian School of Business(ISB) helped with locating contemporary examples and references. They suggested examples for the Retail Analytics and Supply Chain Analytics chapters.Ramakrishnaalso contributed to the draft of the Big Data chapter. Several researchers in theAdvanced Statistics and Computing Lab(ASC Lab) at ISB helped in many ways.Hema Sri Sai Kolliparaprovided support for the cases, exercises, and technical and statistics support for various chapters.Aditya Taorihelped with examples for the machine learning chapters and exercises.Saurabh Jugalkishorcontributed examples for the machine learning chapters. The ASC Labs researchers andHemanth Kumarprovided technical support in preparing solutions for various examples referred in the chapters.Ashish Khandelwal, Fellow Program student at ISB, helped with the chapter on Linear Regression.Dr. Kumar EswaranandJoy Mustafiprovided additional thoughts for the Unsupervised Learning chapter. The editorial team comprisingFaith Su,Mathew Amboyand series editorCamille Pricegave immense support during the book proposal stage, guidance during editing, production, etc. The ASC Lab provided the research support for this project.

We thank our families for the constant support during the 2-year long project. We thank each and every person associated with us during the beautiful journey of writing this book.