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Sanjiv Jaggia Professor - ISE Business Analytics (ISE HED IRWIN STATISTICS)

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Sanjiv Jaggia Professor ISE Business Analytics (ISE HED IRWIN STATISTICS)

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Business Analytics: Communicating with Numbers was written from the ground up to prepare students to understand, manage, and visualize the data, apply the appropriate tools, and communicate the findings and their relevance. Unlike other texts that simply repackage statistics and traditional operations research topics, this text seamlessly threads the topics of data wrangling, descriptive analytics, predictive analytics, and prescriptive analytics into a cohesive whole. It provides a holistic analytics process, including dealing with real life data that are not necessarily clean and/or small and stresses the importance of effectively communicating findings by including features such as a synopsis (a short writing sample) and a sample report (a longer writing sample) in every chapter. These features help students develop skills in articulating the business value of analytics by communicating insights gained from a non-technical standpoint.

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page i BUSINESS ANALYTICS Communicating with Numbers page ii The McGraw-Hill - photo 1

page i

BUSINESS ANALYTICS

Communicating with Numbers

page ii

The McGraw-Hill Series in Operations and Decision Sciences

SUPPLY CHAIN MANAGEMENT

Bowersox, Closs, Cooper, and Bowersox

Supply Chain Logistics Management

Fifth Edition

Johnson

Purchasing and Supply Management

Sixteenth Edition

Simchi-Levi, Kaminsky, and Simchi-Levi

Designing and Managing the Supply Chain: Concepts, Strategies, Case Studies

Third Edition

Stock and Manrodt

Supply Chain Management

PROJECT MANAGEMENT

Larson

Project Management: The Managerial Process

Eighth Edition

SERVICE OPERATIONS MANAGEMENT

Bordoloi, Fitzsimmons, and Fitzsimmons

Service Management: Operations, Strategy, Information Technology

Ninth Edition

MANAGEMENT SCIENCE

Hillier and Hillier

Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets

Sixth Edition

BUSINESS RESEARCH METHODS

Schindler

Business Research Methods

Thirteenth Edition

BUSINESS FORECASTING

Keating and Wilson

Forecasting and Predictive Analytics

Seventh Edition

BUSINESS SYSTEMS DYNAMICS

Sterman

Business Dynamics: Systems Thinking and Modeling for a Complex World

OPERATIONS MANAGEMENT

Cachon and Terwiesch

Matching Supply with Demand: An Introduction to Operations Management

Fourth Edition

Cachon and Terwiesch

Operations Management

Second Edition

Jacobs and Chase

Operations and Supply Chain Management

Sixteenth Edition

Jacobs and Chase

Operations and Supply Chain Management: The Core

Fifth Edition

Schroeder and Goldstein

Operations Management in the Supply Chain: Decisions and Cases

Eighth Edition

Stevenson

Operations Management

Fourteenth Edition

Swink, Melnyk, and Hartley

Managing Operations Across the Supply Chain

Fourth Edition

BUSINESS STATISTICS

Bowerman, Drougas, Duckworth, Froelich, Hummel, Moninger, and Schur

Business Statistics and Analytics in Practice

Ninth Edition

Doane and Seward

Applied Statistics in Business and Economics

Sixth Edition

Doane and Seward

Essential Statistics in Business and Economics

Third Edition

Jaggia and Kelly

Business Statistics: Communicating with Numbers

Third Edition

Jaggia and Kelly

Essentials of Business Statistics: Communicating with Numbers

Second Edition

Lind, Marchal, and Wathen

Basic Statistics for Business and Economics

Ninth Edition

Lind, Marchal, and Wathen

Statistical Techniques in Business and Economics

Eighteenth Edition

McGuckian

Connect Master: Business Statistics

page iii

BUSINESS ANALYTICS

Communicating with Numbers

Sanjiv Jaggia

California Polytechnic State University

Alison Kelly

Suffolk University

Kevin Lertwachara

California Polytechnic State University

Leida Chen

California Polytechnic State University

ISE Business Analytics ISE HED IRWIN STATISTICS - image 2

page iv

ISE Business Analytics ISE HED IRWIN STATISTICS - image 3

BUSINESS ANALYTICS

Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright 2021 by McGraw-Hill Education. All rights reserved. Printed in the United States of America. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning.

Some ancillaries, including electronic and print components, may not be available to customers outside the United States.

This book is printed on acid-free paper.

1 2 3 4 5 6 7 8 9 LWI 24 23 22 21 20

ISBN 978-1-260-57601-6

MHID 1-260-57601-9

Cover Image: People head logo Nietz_studio/Shutterstock

All credits appearing on page or at the end of the book are considered to be an extension of the copyright page.

The Internet addresses listed in the text were accurate at the time of publication. The inclusion of a website does not indicate an endorsement by the authors or McGraw-Hill Education, and McGraw-Hill Education does not guarantee the accuracy of the information presented at these sites.

mheducation.com/highered

page v

Dedicated to our families

page vi

ABOUT THE AUTHORS

Sanjiv Jaggia

Courtesy Sanjiv Jaggia Sanjiv Jaggia is a professor of economics and finance at - photo 4

Courtesy Sanjiv Jaggia

Sanjiv Jaggia is a professor of economics and finance at California Polytechnic State University in San Luis Obispo. Dr. Jaggia holds a Ph.D. from Indiana University and is a Chartered Financial Analyst (CFA). He enjoys research in statistics and econometrics applied to a wide range of business disciplines. Dr. Jaggia has published several papers in leading academic journals and has co-authored two successful textbooks in business statistics. His ability to communicate in the classroom has been acknowledged by several teaching awards. Dr. Jaggia resides in San Luis Obispo with his wife and daughter. In his spare time, he enjoys cooking, hiking, and listening to a wide range of music.

Alison Kelly

Courtesy Alison Kelly Alison Kelly is a professor of economics at Suffolk - photo 5

Courtesy Alison Kelly

Alison Kelly is a professor of economics at Suffolk University in Boston. Dr. Kelly holds a Ph.D. from Boston College and is a Chartered Financial Analyst (CFA). Dr. Kelly has published in a wide variety of academic journals and has co-authored two successful textbooks in business statistics. Her courses in applied statistics and econometrics are well received by students as well as working professionals. Dr. Kelly resides in Hamilton, Massachusetts, with her husband, daughter, and son. In her spare time, she enjoys exercising and gardening.

page vii

Kevin Lertwachara

Teresa CameronFrank GonzalesCalifornia Polytechnic State University Kevin - photo 6

Teresa Cameron/Frank Gonzales/California Polytechnic State University

Kevin Lertwachara is a professor of information systems at California Polytechnic State University in San Luis Obispo. Dr. Lertwachara holds a Ph.D. in Operations and Information Management from the University of Connecticut. Dr. Lertwacharas research focuses on technology-based innovation, electronic commerce, health care informatics, and business analytics and his work has been published in scholarly books and leading academic journals. He teaches business analytics at both the undergraduate and graduate levels and has received several teaching awards. Dr. Lertwachara resides in the central coast of California with his wife and three sons. In his spare time, he coaches his sons soccer and futsal teams.

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