Chiassone Carlos - How to fake real beauty: tricks of the trade to master your makeup

2015 by Ramy Gafni

Photography 2015 by Carlos Chiossone, CONTRA Studios

Published by Running Press,

A Member of the Perseus Books Group

All rights reserved under the Pan-American and International Copyright Conventions

Printed in China

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Library of Congress Control Number: 2014959520

E-book ISBN 978-0-7624-5610-9

9 8 7 6 5 4 3 2 1

Digit on the right indicates the number of this printing

Edited by Cindy De La Hoz

Designed by Susan Van Horn

Typography: Verlag, Berthold Akzidenz Grotesque, and Maxwell Slab

PHOTOGRAPHY: Carlos Chiossone, CONTRA Studios

MAKEUP AND EYEBROW SHAPING: Ramy Gafni for Ramy Cosmetics, www.RAMY.com

HAIR: Nunzio Saviano of Nunzio Saviano Salon for Chapter 6; Jae-Manuel Cardenas of Sally Hershberger Salon for all else

STYLIST: Polina Roytman, polinaroytman.com, fashionbeautyandfun.com

SKIN-CARE CONSULTANT: David E. Bank, M.D., Director of the Center for Dermatology, Cosmetic and Laser Surgery in Mount Kisco, New York, and Assistant Clinical Professor of Dermatology, Columbia Presbyterian Medical Center

DENTAL CONSULTANT: Jennifer Jablow, M.D., creator of IntelliWHiTE

TANNING CONSULTANT: Anna Stankiewicz

Page 57 artwork provided by Thinkstock by kastari

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This book is dedicated to Samuel Shmuelof, who taught me to dream big, and Rachel Shmuelof, who taught me to work hard to make those dreams come true.

To Michael Lynn Snyder and Michelle Frohman Roth, for being my lifelong friends.

Also, to Dina and Eli Ron, for creating my beautiful nieces, Maya and Ariella, who teach me about true love and beauty every day.

I also dedicate this book to all the lovers of beauty, who embrace the unique qualities that make us stand out, and everyone who knows how to fake it till you make it!

CONTENTS

How to Fake Real Beauty is the must-have guide for both beauty experts and women of all ages. Who hasnt wished she could improve one of her features and look better? If only I had thicker hair... bigger eyes... a smaller waist. The list goes on and on.

N o one is born perfect, and as a celebrity beauty expert who has beautified Britney Spears, Taylor Swift, Julianna Margulies, and countless other celebrated international beauties, I will share the secrets to enhancing your natural beauty while faking what you dont have. Prepare for the red carpetwhether its the one in your head or for an actual awards show. This guide will teach you how to get ready for your close-up and confidently take center stage in any situation.

Whenever Im doing someones makeup and talk about a tried-and-true makeup trick that I believe has been around for many years and that most people have heard about, Im surprised to discover that she hadnt known about the trick and is delighted to learn it. I forget that most people are not ensconced in the beauty industry and maybe arent exposed to beauty pros and information as much as someone in the industry.

Whenever Im introduced to someone as a makeup artist, eyebrow expert, or cosmetics executive, the introduction is immediately followed by a question, How are my eyebrows? What do you think of this lipstick color? Or a statement, Someone should create a concealer that doesnt crease (I have!), or I never really learned how to do my makeup properly, so I just wing it. All of the above led me to write this book: to share the tips and tricks that I take for granted and to answer the beauty questions Im most often approached about.

The trademarked philosophy of Ramy Cosmetics is Minimum Makeup, Maximum Impact! and it reflects the minimalist approach Ive always taken toward beauty. I like a face to look clean, defined, fresh, and pretty. Its not always about a No Makeup look, though. You can achieve dramatic, runway, bold beauty looks using this philosophy as well. The idea is that you can achieve it with minimal product and effort.

When I see a makeup artist dragging a giant trunk as a makeup kit, I know he or she is a newbie. With experience, a seasoned makeup artist knows what is essential and important to keep in the makeup kit and what isnt. New makeup artists want to make certain they have every color in the rainbow and four hundred brushes they will never usejust in case they might need it! With experience, they learn they can create shades by blending some basic colors and that for all the myriad of colors they have in their kit, there are a few basic shades that they will use 90 percent of the time.

I was on a photo shoot in the Hamptons once, and after shooting all day in a magnificent mansion, the photographer decided that we should change the location to the beach. Since we had already gotten the shots we needed, I assumed the beach shots wouldnt require any major makeup changes so I didnt take my makeup kit with me. Instead I took a handful of powder eye shadows. It turned out that the photographer decided that he wanted to completely change up the models look once we were on the beach. I completely changed her eye, cheek, and lip color using only my fingers and the eye shadows, and the photographer was thrilled. The key to Minimum Makeup, Maximum Impact! is that you can look your absolute best with minimum product and effort if you choose the most flattering shades and apply them correctly.

The other important point Id like to make is that your personal taste doesnt always play into faking real beauty. Someone out there thinks that Tan Mom looks great. I can show you how to fake a natural, beautiful tan, but if your taste runs to Doritos-orange skin, you may not embrace the information Im sharing. Ive applied makeup on a certain Real Housewife of New Jersey who happens to be really beautiful. When I was done she looked like an A-list movie star, but she wanted me to Jersey it up and add more sparkle, garish colors, heavier application. In her case, she knew what her public image is, and I understood that so I (reluctantly) complied.