• Complain

Appel Andrew - AI for marketing and product innovation: powerful new tools for predicting trends, connecting with customers, and closing sales

Here you can read online Appel Andrew - AI for marketing and product innovation: powerful new tools for predicting trends, connecting with customers, and closing sales full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. City: Hoboken;New Jersey, year: 2019;2018, publisher: John Wiley & Sons, genre: Romance novel. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:

Romance novel Science fiction Adventure Detective Science History Home and family Prose Art Politics Computer Non-fiction Religion Business Children Humor

Choose a favorite category and find really read worthwhile books. Enjoy immersion in the world of imagination, feel the emotions of the characters or learn something new for yourself, make an fascinating discovery.

Appel Andrew AI for marketing and product innovation: powerful new tools for predicting trends, connecting with customers, and closing sales
  • Book:
    AI for marketing and product innovation: powerful new tools for predicting trends, connecting with customers, and closing sales
  • Author:
  • Publisher:
    John Wiley & Sons
  • Genre:
  • Year:
    2019;2018
  • City:
    Hoboken;New Jersey
  • Rating:
    3 / 5
  • Favourites:
    Add to favourites
  • Your mark:
    • 60
    • 1
    • 2
    • 3
    • 4
    • 5

AI for marketing and product innovation: powerful new tools for predicting trends, connecting with customers, and closing sales: summary, description and annotation

We offer to read an annotation, description, summary or preface (depends on what the author of the book "AI for marketing and product innovation: powerful new tools for predicting trends, connecting with customers, and closing sales" wrote himself). If you haven't found the necessary information about the book — write in the comments, we will try to find it.

I for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already herewhether we use them or not. This book helps you lean into the curve and take advantage of AIs unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the zwhaty to show you the zhowy: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools.

Appel Andrew: author's other books


Who wrote AI for marketing and product innovation: powerful new tools for predicting trends, connecting with customers, and closing sales? Find out the surname, the name of the author of the book and a list of all author's works by series.

AI for marketing and product innovation: powerful new tools for predicting trends, connecting with customers, and closing sales — read online for free the complete book (whole text) full work

Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "AI for marketing and product innovation: powerful new tools for predicting trends, connecting with customers, and closing sales" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.

Light

Font size:

Reset

Interval:

Bookmark:

Make
Cover images ALFRED PASIEKASCIENCE PHOTO LIBRARY Getty Images - photo 1

Cover images: ALFRED PASIEKA/SCIENCE PHOTO LIBRARY/
Getty Images; sodafish/Getty Images
Cover design: Wiley

Copyright 2019 by John Wiley & Sons, Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

ISBN 9781119484066 (Hardcover)
ISBN 9781119484080 (ePDF)
ISBN 9781119484097 (ePub)

Dr. Pradeepdedicates this book to his daughters, Alexis and Shane, and his son, Devin, who inspire him with their wit and humor, and to his fiance, Mara, who inspires him with her love and boundless enthusiasm.

Andrew Appeldedicates this book to Anne, Sacha, Olivia, Henry, and Minna, who support his passion for working, and to his Mom, from whom he gets his boundless entrepreneurial energy.

Stan Sthanunathandedicates this book to Aditya, Atishi, and Anusha for their love, and to Uma for her tolerance.

PREFACE

Everything that civilisation has to offer is a product of human intelligence; we cannot predict what we might achieve when this intelligence is magnified by the tools that AI may provide, but the eradication of war, disease, and poverty would be high on anyones list. Success in creating AI would be the biggest event in human history. Unfortunately, it might also be the last.

Stephen Hawking, Independent, May 1, 2014

Artificial Intelligence (AI) might mean the end of mankind?! Maybe we should head for the hills!

Or maybe the movie theater:

Sony Pictures Animation announced The Mitchells vs. The Machines, an AI-as-evildoer animated family comedy.

The story is: The Mitchells are a dysfunctional but loving family whose road trip is interrupted by a tech uprising that threatens mankind.

All around the world, the electronic devices people love from phones to self-driving cars to a sleek new line of personal robots turn on humanity. With the help of two malfunctioning robots and the familys delightfully overweight pug, the Mitchells will have to get past their problems and work together to save each other and the world.

AI has entered the cultural bloodstream for sure when Hollywood is making animated family comedies about it!

So what is the reality: Doom and destruction or delight in the darkness of the local cineplex?

The fact is, no one really knows for sure. That simple truth alone reflects the scale and the importance that AI is already playing in our lives and if one thing IS certain, it is that AI and its associated technologies will only become more central as the future unfolds. Optimists and pessimists can and will continue to debate the prospects for that future, as they should. But on that overarching point, they would all agree.

This book focuses on ways in which AI can be harnessed for business applications: specifically, product innovation and marketing. Chapters touch upon a myriad of business-related subjects, from pricing and promotions to the future of market research and advertising agencies. The goal is to give you, the reader, an in-depth look at what AI is, what it can and cannot do, and provide ideas and insights on ways in which you might apply that knowledge to your own business and your own career.

This book is written to inspire the marketing professional or product innovator. To give you the reader enough of a grasp so you can be inspired to put the book down, and think of what you can do with it. The goal is not to create algorithmic mumbo-jumbo or a litany of case studies that do not seem peripherally applicable to your day job. The goal is to inspire you to Think Different. You need not be a computer expert nor know your way around a line of code to extract value from the contents herein. You need only to want to gain a meaningful glimpse into the future of business, and understand how and why daily life around us will increasingly be conducted in close partnerships seen and unseen with the intelligent machines that are already among us.

For businesses large and small, global and local, the real question is: What are the practical implications that Artificial Intelligence and Machine Learning (ML) have for my company? How can they best be put to work to gain a competitive advantage in todays increasingly digitally driven economy? What do smart marketers want and need to know about the fascinating fields of AI and ML in order to understand and apply them to real-world business challenges?

This book is based on real-life examples of AI and ML at work. Techniques described in the book have become algorithms. The book describes the complementary disciplines of ML and AI so that readers can gain a better grasp of the new world we are already living in. This book outlines the resources, the skills, the best practices, the terminology, and the metrics required to harness the unparalleled and rapidly expanding power of these twin technologies.

But beyond serving as a marketers primer on this most timely subject, this is also a book that seeks to encourage the creative community to embrace and employ AI and ML in ways that speak centrally to the human mind and spirit. There is a reason the word elevate is used in these pages.

The most effective sales methods, messages, and new product ideas are those that resonate most deeply and meaningfully with consumers at the non-conscious level. AI and ML can deliver tools that aid both marketers and creatives in discovering and developing those messages and product innovations.

Next page
Light

Font size:

Reset

Interval:

Bookmark:

Make

Similar books «AI for marketing and product innovation: powerful new tools for predicting trends, connecting with customers, and closing sales»

Look at similar books to AI for marketing and product innovation: powerful new tools for predicting trends, connecting with customers, and closing sales. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.


Reviews about «AI for marketing and product innovation: powerful new tools for predicting trends, connecting with customers, and closing sales»

Discussion, reviews of the book AI for marketing and product innovation: powerful new tools for predicting trends, connecting with customers, and closing sales and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.