Joyce Kupsh - Create high impact business presentations
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From simple presentations to elaborate media -heavy events, the authors describe the basics of planning a nd delivering an effective business presentation, and give p ointers on matching the right visual to the right message.
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Create High Impact Business Presentations Here's How (Lincolnwood, Ill.)
author
:
Kupsh, Joyce.; Graves, Pat R.
publisher
:
NTC Contemporary
isbn10 | asin
:
0844224863
print isbn13
:
9780844224862
ebook isbn13
:
9780071392549
language
:
English
subject
Business presentations, Business presentations--Audio-visual aids.
publication date
:
1998
lcc
:
HF5718.22.K86 1998eb
ddc
:
658.4/5
subject
:
Business presentations, Business presentations--Audio-visual aids.
Page i
Here's How
Create High Impact Business Presentations
Joyce Kupsch, PH.D. Pat R. Graves, PH.D.
NTC LERNINGWORKS NTC/Contemporary Publishing Company
Page ii
Library of Congress Cataloging-in-Publication Data
Kupsh, Joyce. Create high-impact business presentations / Joyce Kupsh and Pat R. Graves. p. cm.Here's how) Rev. ed. of: How to create high-impact business presentations. 1993. Includes bibliographical references and index. ISBN 0-8442-2486-3 1. Business presentations. 2. Business presentationsAudio visual aids. I. Graves, Pat R. II. Kupsh, Joyce. How to create high-impact business presentations. III. Title. HF5718.22.K86 1998 658.4'5dc2197-46409 CIP
Published by NTC LearningWorks An imprint of NTC/Contemporary Publishing Company 4255 West Touhy Avenue, Lincolnwood (Chicago), Illinois 60646-1975 U.S.A. Copyright 1998 by NTC/Contemporary Publishing Company All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of NTC/Contemporary Publishing Company. Printed in the United States of America International Standard Book Number: 0-8442-2486-3 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1
Page iii
Foreword
The information explosion has placed a premium on effective communicationgetting the right information in front of the right people at the right time and in the right format. Nowhere in organizations is effective communication so important as in the meeting room, one of the last frontiers of productivity improvement.
Increasingly, effective business communication will rely on visual presentationsdiagrams, graphs, maps, photographs, animation, videos, replicas. Studies have shown that visuals boost audience retention and learning, heighten interest and enjoyment, and significantly influence meeting outcomes. Why? A picture or symbol conveys a whole idea, while spoken or printed words break an idea into pieces. Moreover, since half the brain consists of a powerful vision computer system, the mind processes visual information more efficiently. Consequently, well-designed visual presentations enable viewers to assimilate masses of data quickly and better understand complex relationships.
Visual images work best when the presenter carefully thinks through preparation, delivery, and follow-up. If visuals are added to a written speech as an afterthought or as decoration the effort is wasted. Authors Joyce Kupsh and Pat Graves explain how to conceive visuals in the early stages when planning a presentation strategy and developing a message. They describe the wide choice of media available, noting technological advances such as
Page iv
LCD projection panels, computer-based slide shows, and multimedia. For the presenter who protests "I'm not an artist," the authors point to easy-to-use presentation software that offers graphic templates and libraries of clip art. The guidelines on using color explain how to evoke a theme or set a mood.
Equally important, the authors give practical advice on how to arrange the meeting room, conduct a meeting, and use presentation equipment. They offer a materials and equipment checklist as well as a sample evaluation form. Presenters who take these suggestions to heart will not only enhance their image in the minds of the audience but also feel more confident and self-assured. Having visuals guide the flow of the presentation frees a speaker from memorizing words or depending on note cards.
Every working day, millions of men and women place their personal and professional lives on the line as they stand up to make a business presentation. This book provides a comprehensive guide for anyone who suffers a tinge of stage fright when called to the front of the room.
VIRGINIA JOHNSON MANAGER 3M MEETING MANAGEMENT INSTITUTE
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