Koffler Jonas - Hustle: the Power to Charge Your Life with Money, Meaning, and Momentum

An important book that will show you how to build the bridge between your potential and the opportunities that are waiting for youif you choose to go after them.

Bernadette Jiwa, bestselling author of Meaningful and Difference

If Love Is the Killer App, Hustle is its operating system. Read this book and drive exponential success, starting today!

Tim Sanders, bestselling author of Love Is the Killer App and Dealstorming

Why follow the herd and force yourself to fit into their system when you dont have to? Instead, use this book to hustle your own way to success. On YOUR terms.

Claire Diaz-Ortiz, author and entrepreneur

Whats the best way from Point A to Point B? Wrong question. Read Patricks book to discover why the best hustlers always succeed by working backward from Point B to Point A.

Eric M. Jackson, author of The PayPal Wars

All you have to do is hustle... you hear it all the time. Its a trendy word where the action related to it is easier said than done. Heres a reference guide to make hustling productive and actionable.

Brian Solis, digital analyst, anthropologist, and bestselling author of X: The Experience When Business Meets Design

Sometimes we all fall into a Cycle of Suck, where our talents remain obscured behind a wall of misfortune. And that is precisely when you need to get off your ass and hustle, unearth hidden opportunities, and change your life. This book will tell you how to recharge your life with more money, meaning, and, perhaps most important of all, momentum. Read it. Youll be glad you did.

Adam L. Penenberg, journalism professor at New York University and author of Viral Loop

If I had the insights of Hustle before I became an entrepreneur, I would have a lot less sleepless nights. Powerful, promising, and practical.

Sunni Brown, chief human potentialist and bestselling author of Gamestorming and The Doodle Revolution

In life, you have no choice but to hustleto pursue that which feeds your spirit and fulfills your dreams. This book is a must-read.

Pat Hiban, New York Times bestselling author of 6 Steps to 7 Figures, serial entrepreneur, and philanthropist

In the near future, algorithms will tell us what to do. Theyll choose the safest, the best, the most predictable life. But inspiration and greatness is found on the road less takenand thats why you need this book. Neil, Patrick, and Jonas show you, with powerful examples and concrete tools, how a blend of subversiveness, creativity, and simple grit can get you to your dreams. This should be on the bookshelf of everyone who has an idea that keeps them up at night.

Alistair Croll, entrepreneur and coauthor of Lean Analytics

Even amidst the chaos of the world, theres more opportunity than ever to succeed. The traditional ways of doing so (get a job, stay in it, retire comfortably) are being actively disrupted faster than ever before, which means we need a new framework for winning. Hustle is that framework.

Benjamin Yoskovitz, coauthor of Lean Analytics

Hustle is the blueprint I followed to land three dream jobs in a row. Stop trying to convince people to hire you, and show them what you can do.

Charlie Hoehn, author of Play It Away

Tired of looking at other people winning and thinking they are just lucky or come from privilege? Turns out that they actually have a different key ingredient in common: They hustle. Read this book and create your own blueprint for success!

Sean Ammirati, author of The Science of Growth

To get ahead, above all else, respect yourself and your talents. Hustle is a manifesto for doing just that.

Jordan Harbinger, host of The Art of Charm

We live in a time more rife with possibility than any preceding point in history. The difference between those that take advantage and those that remain in the Cycle of Suck? Hustle. Inspiring, educational, and fun, Hustle is essential reading for anyone looking to do work that matters.

Taylor Pearson, author of The End of Jobs

Mention of specific companies, organizations, or authorities in this book does not imply endorsement by the author or publisher, nor does mention of specific companies, organizations, or authorities imply that they endorse this book, its author, or the publisher.

2016 by Neil Patel, Patrick Vlaskovits, and Jonas Koffler

All rights reserved.

Published in the United States by Rodale Books, an imprint of Random House, a division of Penguin Random House LLC, New York.

rodalebooks.com

RODALE and the Plant colophon are registered trademarks of Penguin Random House LLC.

Library of Congress Cataloging-in-Publication Data is available upon request.

ISBN9781623367169
Ebook ISBN9781623367176

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Trust us, it wasnt by luck or coincidence, though we believe in both.

Our Hustle book did what we had intended for it.

It grabbed you, pulled you in, and spoke to something inside of you.

Now its your turn.

Theres something left unfinished. Something big.

The sooner you get through this book, the sooner you can get started.

T o be honest, I dont believe you.

It was the fall of 2012, and Neil had just come off a conference stage to rousing applause after delivering the keynote on the latest trends in digital marketing to 2,500 enthused marketers. Hed ended his talk encouraging his audience to embrace entrepreneurial hustle as paramount to success and had been feeling good about his performance.

Startled, he turned to face his accuser, a petite dark-haired woman, and asked, Excuse me?

Cmon on, Neil, she replied. You know the best way to be successful is to be born to rich parents. Look around you, all the winners come from privileged backgrounds.

Shaking his head, Neil responded, Well, with my first job I had the privilege of mopping up bathrooms at the amusement park near our home. Im living proof that hustle works.

His voice faded as he saw his answer obliterated by his accusers seething disbelief. She rolled her eyes and jabbed the air between them with the pen she had been using to take notes.

Its rigged. Look at Bill Gates. Mark Zuckerberg. Chelsea Clinton. If you didnt go to Harvard or Stanford, youre locked out of the club. No club, no connections. No connections, no opportunities. No opportunities, no chance at real success.

Unwilling to wait for further explanation from the former theme park bathroom attendant turned Internet marketing icon and start-up founder, the dark-haired woman stormed past Neil down the long convention center hall.

Irritation at his inability to convince his accuser trailed Neil the whole evening as he navigated the conference after-party, his frustration snapping at him like an overzealous border collie amid back-slapping beer-breathed colleagues, overly loud music, and unlimited free cocktails.