Eric Siegel - Predictive Analytics

Contents

Praise for Predictive Analytics

The Freakonomics of big data.

Stein Kretsinger , founding executive of Advertising.com ; former lead analyst at Capital One

A clear and compelling explanation of the power of predictive analytics, and how it can transform companies and even industries.

Anthony Goldbloom , founder and CEO, Kaggle.com

The definitive book of this industry has arrived. Dr. Siegel has achieved what few have even attempted: an accessible, captivating tome on predictive analytics that is a must read for all interested in its potentialand peril.

Mark Berry , VP, People Insights, ConAgra Foods

A fascinating page-turner about the most important new form of information technology.

Emiliano Pasqualetti , CEO, DomainBot Inc.

As our ability to collect and analyze information improves, experts like Eric Siegel are our guides to the mysteries unlocked and the moral questions that arise.

Jules Polonetsky , Co-Chair and Director, Future of Privacy Forum; former Chief Privacy Officer, AOL and DoubleClick

In a fascinating series of examples, Siegel shows how companies have made money predicting what customers will do. Once you start reading, you will not be able to put it down.

Arthur Middleton Hughes , VP, Database Marketing Institute; author of Strategic Database Marketing, Fourth Edition

Excellent. Each chapter makes the complex comprehensible, making heavy use of graphics to give depth and clarity. It gets you thinking about what else might be done with predictive analytics.

Edward Nazarko , Client Technical Advisor, IBM

Ive always been a passionate data geek, but I never thought it might be possible to convey the excitement of data mining to a lay audience. That is what Eric Siegel does in this book. The stories range from inspiring to downright scaryread them and find out what weve been up to while you werent paying attention.

Michael J. A. Berry , author of Data Mining Techniques, Third Edition

Eric Siegel is the Kevin Bacon of the predictive analytics world, organizing conferences where insiders trade knowledge and share recipes. Now, he has thrown the doors open for you. Step in and explore how data scientists are rewriting the rules of business.

Kaiser Fung , VP, Vimeo; author of Numbers Rule Your World

Written in a lively language, full of great quotes, real-world examples, and case studies, it is a pleasure to read. The more technical audience will enjoy chapters on The Ensemble Effect and uplift modelingboth very hot trends. I highly recommend this book!

Gregory Piatetsky-Shapiro , Editor, KDnuggets; founder, KDD Conferences

Highly recommended. As Siegel shows in his very readable new book, the results achieved by those adopting predictive analytics to improve decision making are game changing.

James Taylor , CEO, Decision Management Solutions

What is predictive analytics? This book gives a practical and up-to-date answer, adding new dimension to the topic and serving as an excellent reference.

Ramendra K. Sahoo , Senior VP, Risk Management and Analytics, Citibank

Exciting and engagingreads like a thriller! Predictive analytics has its roots in peoples daily activities, and, if successful, affects peoples actions. By way of examples, Siegel describes both the opportunities and the threats predictive analytics brings to the real world.

Marianna Dizik , Statistician, Google

Competing on information is no longer a luxuryits a matter of survival. Despite its successes, predictive analytics has penetrated only so far, relative to its potential. As a result, lessons and case studies such as those provided in Siegels book are in great demand.

Boris Evelson , VP and Principal Analyst, Forrester Research

Fascinating and beautifully conveyed. Siegel is a leading thought leader in the spacea must-have for your bookshelf!

Sameer Chopra , VP, Advanced Analytics, Orbitz Worldwide

A brilliant overviewstrongly recommended to everyone curious about the analytics field and its impact on our modern lives.

Kerem Tomak , VP of Marketing Analytics, Macys.com

Eric explains the science behind predictive analytics, covering both the advantages and the limitations of prediction. A must read for everyone!

Azhar Iqbal , VP and Econometrician, Wells Fargo Securities, LLC

Predictive Analytics delivers a ton of great examples across business sectors of how companies extract actionable, impactful insights from data. Both the novice and the expert will find interest and learn something new.

Chris Pouliot , Director, Algorithms and Analytics, Netflix

In this new world of big data, machine learning, and data scientists, Eric Siegel brings deep understanding to deep analytics.

Marc Parrish , VP, Membership, Barnes & Noble

A detailed outline for how we might tame the worlds unpredictability. Eric advocates quite clearly how some choices are predictably more profitable than othersand I agree!

Dennis R. Mortensen , CEO of Visual Revenue, former Director of Data Insights at Yahoo!

This book is an invaluable contribution to predictive analytics. Erics explanation of how to anticipate future events is thought provoking and a great read for everyone.

Jean Paul Isson , Global VP Business Intelligence and Predictive Analytics, Monster Worldwide; coauthor, Win with Advanced Business Analytics: Creating Business Value from Your Data

Eric Siegels book succeeds where others have failedby demystifying big data and providing real-world examples of how organizations are leveraging the power of predictive analytics to drive measurable change.

Jon Francis , Senior Data Scientist, Nike

Predictive analytics is the key to unlocking new value at a previously unimaginable economic scale. In this book, Siegel explains how, doing an excellent job to bridge theory and practice.

Sergo Grigalashvili , VP of Information Technology, Crawford & Company

Predictive analytics has been steeped in fear of the unknown. Eric Siegel distinctively clarifies, removing the mystery and exposing its many benefits.

Jane Kuberski , Engineering and Analytics, Nationwide Insurance

As predictive analytics moves from fashionable to mainstream, Siegel removes the complexity and shows its power.

Rajeeve Kaul , Senior VP, OfficeMax

Dr. Siegel humanizes predictive analytics. He blends analytical rigor with real-life examples with an ease that is remarkable in his field. The book is informative, fun, and easy to understand. I finished reading it in one sitting. A must read... not just for data scientists!

Madhu Iyer , Marketing Statistician, Intuit

An engaging encyclopedia filled with real-world applications that should motivate anyone still sitting on the sidelines to jump into predictive analytics with both feet.

Jared Waxman , Web Marketer at LegalZoom, previously at Adobe, Amazon, and Intuit

Siegel covers predictive analytics from start to finish, bringing it to life and leaving you wanting more.

Brian Seeley , Manager, Risk Analytics, Paychex, Inc.

A wonderful look into the world of predictive analytics from the perspective of a true practitioner.

Shawn Hushman , VP, Analytic Insights, Kelley Blue Book

An excellent exposition on the next generation of business intelligenceits really mankinds latest quest for artificial intelligence.

Christopher Hornick , President and CEO, HBSC Strategic Services

A must Predictive Analytics provides an amazing view of the analytical models that predict and influence our lives on a daily basis. Siegel makes it a breeze to understand, for all readers.