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Hutson Don - The One Minute Negotiator

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Negotiation impacts every aspect of our lives, from the deals we strike on the job, to our relationships with family members and neighbors, to the transactions we make as customers. Yet most people do anything they can to avoid negotiating-it makes them uncomfortable, nervous, even frightened. This plague of negotiaphobia is what Don Hutson and George Lucas are here to remedy. Hutson and Lucas tell the tale of Jay Baxter, who sells more than anyone else in his company but finds himself in trouble because his profit margins are so slim-hes giving too much away to close the deal. Enter the One Minute Negotiator, who teaches him a three-step negotiating process that not only helps him make more profit per sale but can be applied anywhere, on the job or off. The key to the process is flexibility. Most books on negotiation preach one of two gospels: thou shalt collaborate or thou shalt compete. But no two negotiations are alike-one strategy cannot fit all. The One Minute Negotiator teaches you four viable strategies and shows how to choose the one best suited to the situation, your own inclinations, and the strategy being used by the other side. Besides the obvious benefits, conquering negotiaphobia will reduce your stress level. Youll never walk away thinking about what you should have asked for or might have gotten. Instead, with the tools Hutson and Lucas provide, you can confidently and consistently guide any negotiation to the best possible conclusion.

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More Praise for The One Minute Negotiator

The marketplace is crying out for better negotiation skills and this book provides them! Great story, great skills, great takeawaysdont miss this one.

Bill Bartmann, NASDAQ/USA Today/Ernst & Young National Entrepreneur of the Year and author of Bailout Riches

Finally, a book that recognizes you cant negotiate the same way with different personalities! Its not just a techniques book but a strategy book for matching the appropriate techniques to the uniquenesses of all partiesa very content-rich book!

Don Thoren, President, Thoren Consulting Group

A simple and straightforward yet elegant and compelling negotiation parable. Even an experienced negotiator, such as I believed myself to be, was instantly awakened to new and better techniques and strategies. I excitedly anticipate that The One Minute Negotiator will bring me even better results!

Dr. Larry Markson, author of Talking to Yourself Is NOT Crazy

Ive been an entrepreneur in Canada for almost forty years. You never stop learning, you never stop growing, you never stop expanding, and its always exciting. If you want to add to your knowledge and future success, then you need to read Don Hutsons and George Lucass new book, The One Minute Negotiator.

Dr. Peter Legge, OBC, LLD (Hon.), CSP, CPAE, Chairman/CEO/Publisher, Canada Wide Media Limited

Don Hutson and George Lucas have taken the art of negotiating, cut it up into bite-size pieces, blended it into an entertaining story, and given us a brand-new perspective on negotiating. I think this must-read book will be yet another bestseller for Don and George.

L. D. Beard, cofounder and former CEO, Medtronic Sofamor Danek

Don and George tell an engaging story with concepts that equip the negotiator within all of us with the needed resources to transform us from negotiaphobics into negotiaphenoms!

Burton Goldfield, President and CEO, TriNet

This book and the concept of negotiaphobia wowed me! After reading it I feel I have the tools to be a better negotiator than ever. Dont miss this oneit is a read that will alter your skills forever!

Allen J. Pathmarajah, Executive Chairman, AJP Advisers Group, Singapore

This is simply a great read that I wish would have been available much earlier in my career. I have negotiated billions of dollars worth of transactions, and Im confident that the level of success would have been significantly enhanced through the learning offered in The One Minute Negotiator!

Jerry Britton, Group President, Textron Financial Corporation

This book took me directly to the heart and soul of negotiating, and it spoke to me personally. It is for anybody who wants to personally and professionally negotiate with greater expertise. This is a must-read and must-implement book!

Jim Fite, President, Century 21 Judge Fite Company

Hutson and Lucas have written an exciting book that is really needed! Businesspeople today struggle mightily with how to protect margin and negotiate price, and they need simple yet successful strategies. The One Minute Negotiator is the ticket. Dont miss this book or it will cost you dearly!

Tom Hudak, President, Akron Brass

If you fear or even have a slight hesitance toward negotiating, this book is a must-read. It is well written in a story format and loaded with practical win/win negotiation skills and strategies.

Dr. Tony Alessandra, coauthor of The Platinum Rule and author of Charisma

This book is a masterpiece on the science of negotiation and the art of relational capital. Read it to learn. Study it to succeed.

Dr. Nido Qubein, President, High Point University, and Chairman, Great Harvest Bread Company

Effective negotiation occurs only after thorough preparation. The One Minute Negotiator is a great tool to use in that preparation.

R. Brad Martin, former Chairman and CEO, Saks Incorporated

The One Minute Negotiator simply makes sense. In our international environment we need a system that is transferable in multiple countries, and this book provides it! It teaches the benefits of balancing both the relationships and tactics to achieve best results!

Adam Wood, Sales and Marketing Director, Sonoco-Alcore, Brussels, Belgium

This simple One Minute process cures a disease that affects both our professional and personal lives. The benefits of the three-step process and its reach will be immeasurable!

Jorge A. Rojas, Manager of Operations, Alimer S. A., San Jose, Costa Rica

This fast-paced book on negotiating is a must-read for any business-person. I highly recommend it. Don Hutson has received universally high marks as a resource to our company, and the skills we will gain from The One Minute Negotiator will add measurably to our retailers success!

Jeffrey R. Fausett, President and CEO, Aquatech Pools

The content in The One Minute Negotiator is a great solution to a problem countless business professionals have had for decades!

Jack Soden, CEO, Elvis Presley Enterprises

Enlightening! Embedded in this readable business fable are practical tools to assess your style and learn how to negotiate better with others despite their differences. These insights will make you a more effective and successful negotiator!

Mark Sanborn, CSP, CPAE, President, Sanborn & Associates, Inc.

The One Minute Negotiator delivers a clear and actionable process that is useful and timely. The matrix on negotiation styles is an excellent framework for both organizations and individuals.

Frederick F. Avery, former President, Kraft Food Ingredients

In the NFL, negotiating calls is not an option. But off the field we are challenged daily with negotiation encounters. This book will teach you new skills and get you better results!

Jim Tunney, former NFL referee, Super Bowls VI, XI, and XII

The One Minute Negotiator

OTHER BOOKS BY THE AUTHORS

Don Hutson

The Sale

Insights into Excellence (with the members of Speakers Roundtable)

The Winning Spirit (anthology)

Inspiring Others to Win (anthology)

Speaking Secrets of the Masters (with the members of Speakers Roundtable)

Time Management Is an Oxymoron (with Maynard Rolston)

The Contented Achiever (with George Lucas and Chris Crouch)

Selling with Style (with Tony Alessandra and Scott Zimmerman)

Taking Charge: Lessons in Leadership (anthology)

Conversations on Service and Sales (anthology)

The One Minute Entrepreneur (with Ken Blanchard and Ethan Willis)

George Lucas

Marketing Strategies (with O. C. Ferrell, David Luck and Michael D. Hartline)

The Contented Achiever (with Don Hutson and Chris Crouch)

Retailing (with Robert Bush and Larry Gresham)

Inspiring Others to Win (anthology)

The One Minute Negotiator

Simple Steps to Reach Better Agreements

More Success with Less Stress

Don Hutson and George Lucas

The One Minute Negotiator Copyright 2010 by Don Hutson and George Lucas All - photo 1

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