Alvin Toffler - Future shock

Comments on FUTURE SHOCK

C. P. Snow: "Remarkable ... No one ought to have the nerve to pontificate on our present worries without reading it."

R. Buckminster Fuller: "Cogent ... brilliant ... I hope vast numbers will read Toffler's book."

Betty Friedan: "Brilliant and true ... Should be read by anyone with the responsibility of leading or participating in movements for change in America today."

Marshall McLuhan: "FUTURE SHOCK ... is 'where it's at.'"

Robert Rimmer, author of The Harrad Experiment: "A magnificent job ... Must reading."

John Diebold: "For those who want to understand the social and psychological implications of the technological revolution, this is an incomparable book."

WALL STREET JOURNAL: "Explosive ... Brilliantly formulated."

LONDON DAILY EXPRESS: "Alvin Toffler has sent something of a shock-wave through Western society."

LE FIGARO: "The best study of our times that I know ... Of all the books that I have read in the last 20 years, it is by far the one that has taught me the most."

THE TIMES OF INDIA: "To the elite ... who often get committed to age-old institutions or material goals alone, let Toffler's FUTURE SHOCK be a lesson and a warning."

MANCHESTER GUARDIAN: "An American book that will ... reshape our thinking even more radically than Galbraith's did in the 1950s ... The book is more than a book, and it will do more than send reviewers raving ... It is a spectacular outcrop of a formidable, organized intellectual effort ... For the first time in history scientists are marrying the insights of artists, poets, dramatists, and novelists to statistical analysis and operational research. The two cultures have met and are being merged. Alvin Toffler is one of the first exhilarating, liberating results."

CHRISTIAN SCIENCE MONITOR: "Packed with ideas, explanations, constructive suggestions ... Revealing, exciting, encouraging, brilliant."

NEWSWEEK: "In the risky business of social and cultural criticism, there appears an occasional book that manages--through some happy combination of accident and insight--to shape our perceptions of its times. One thinks of America in the 1950s, for example, largely in terms of David Riesman's The Lonely Crowd and John Kenneth Galbraith's The Affluent Society, while Michael Harrington's The Other America helped focus the concerns of the early 1960s. And now Alvin Toffler's immensely readable yet disquieting study may serve the same purpose for our own increasingly volatile world: even before reading the book, one is ready to acknowledge the point of the title--that we suffer from 'future shock.'"

This low-priced Bantam Book has been completely reset in a type face designed for easy reading, and was printed from new plates. It contains the complete text of the original hard-cover edition. NOT ONE WORD HAS BEEN OMITTED

FUTURE SHOCK A Bantam Book / published by arrangement with Random House, Inc.

PRINTING HISTORY Portions of this book first appeared, in slightly different form, in HORIZON, REDBOOK, and PLAYBOY Random House edition published July 1970 2nd printing ....August 1970 9th printing ..December 1970 3rd printing ...September 1970 10th printing ..December 1970 4th printing ...September 1970 11th printing ... January 1971 5th printing ...September 1970 12th printing ...February 1971 6th printing ....October 1970 13th printing ...February 1971 7th printing ...November 1970 14th printing ....... April 1971 8th printing ...November 1970 15th printing ....... April 1971

Literary Guild edition published 1970 Psychology Today edition published 1970 Bantam edition published August 1971 2nd printing 3rd printing

All rights reserved under International and Pan-American Copyright Conventions. Copyright (c) 1970 by Alvin Toffler. This book may not be reproduced in whole or in part, by mimeograph or any other means, without permission. For information address: Random House, Inc., 201 East 50th Street, New York, N.Y. 10022.

Published simultaneously in the United States and Canada

Bantam Books are published by Bantam Books, Inc., a National General company. Its trade-mark, consisting of the words "Bantam Books" and the portrayal of a bantam, is registered in the United States Patent Office and in other countries. Marca Registrada. Bantam Books, Inc., 666 Fifth Avenue, New York, N.Y. 10019.

PRINTED IN THE UNITED STATES OF AMERICA

For Sam, Rose, Heidi and Karen, My closest links with time ...

CONTENTS

Introduction 1

PART ONE: THE DEATH OF PERMANENCE 7

Chapter 1.THE 800th LIFETIME 9 The Unprepared Visitor 10 Break with the Past 12

Chapter 2. THE ACCELERATIVE THRUST 19 Time and Change 20 Subterranean Cities 22 The Technological Engine 25 Knowledge as Fuel 30 The Flow of Situations 32

Chapter 3. THE PACE OF LIFE 36 People of the Future 37 Durational Expectancy 42 The Concept of Transience 44

PART TWO: TRANSIENCE 49

Chapter 4. THINGS: THE THROW-AWAY SOCIETY 51 The Paper Wedding Gown 52 The Missing Supermarket 55 The Economics of Impermanence 56 The Portable Playground 58 The Modular "Fun Palace" 59 The Rental Revolution 63 Temporary Needs 67 The Fad Machine 71

Chapter 5. PLACES: THE NEW NOMADS 74 The 3,000,000-Mile Club 75 Flamenco in Sweden 77 Migration to the Future 80 Suicides and Hitch-hikers 83 The Mournful Movers 87 The Homing Instinct 89 The Demise of Geography 91

Chapter 6. PEOPLE: THE MODULAR MAN 95 The Cost of Involvement 96 The Duration of Human Relationships 99 The Hurry-up Welcome 102 Friendships in the Future 107 Monday-to-Friday Friends 108 Recruits and Defectors 111 Rent-a-Person 114 How to Lose Friends 116 How Many Friends? 119 Training Children for Turnover 121

Chapter 7. ORGANIZATION: THE COMING AD-HOCRACY 124 Catholics, Cliques and Coffee Breaks 126 The Organizational Upheaval 128 The New Ad-hocracy 132 The Collapse of Hierarchy 137 Beyond Bureaucracy 142

Chapter 8. INFORMATION: THE KINETIC IMAGE 152 Twiggy and the K-Mesons 155 The Freudian Wave 158 A Blizzard of Best Sellers 161 The Engineered Message 162 Mozart on the Run 166 The Semi-literate Shakespeare 169 Art: Cubists and Kineticists 173 The Neural Investment 177

PART THREE: NOVELTY 183

Chapter 9. THE SCIENTIFIC TRAJECTORY 185 The New Atlantis 188 Sunlight and Personality 191 The Voice of the Dolphin 193 The Biological Factory 194 The Pre-designed Body 197 The Transient Organ 205 The Cyborgs among Us 209 The Denial of Change 215

Chapter 10. THE EXPERIENCE MAKERS 219 The Psychic Cake-Mix 221 "Serving Wenches" in the Sky 224 Experiential Industries 226 Simulated Environments 228 Live Environments 230 The Economics of Sanity 234

Chapter 11. THE FRACTURED FAMILY 238 The Mystique of Motherhood 239 The Streamlined Family 241 Bio-Parents and Pro-Parents 243 Communes and Homosexual Daddies 245 The Odds Against Love 249 Temporary Marriage 251 Marriage Trajectories 253 The Demands of Freedom 256

PART FOUR: DIVERSITY 261

Chapter 12. THE ORIGINS OF OVERCHOICE 263 Design-a-Mustang 264 Computers and Classrooms 270 "Drag Queen" Movies 276

Chapter 13. A SURFEIT Of SUBCULTS 284 Scientists and Stockbrokers 286 The Fun Specialists 288 The Youth Ghetto 290 Marital Tribes 293 Hippies, Incorporated 294 Tribal Turnover 296 The Ignoble Savage 299

Chapter 14. A DIVERSITY OF LIFE STYLES 303 Motorcyclists and Intellectuals 305 Style-Setters and Mini-Heroes 308 Life-Style Factories 309 The Power of Style 312 A Superabundance of Selves 316 The Free Society 321

PART FIVE: THE LIMITS OF ADAPTABILITY 323

Chapter 15. FUTURE SHOCK: THE PHYSICAL DIMENSION 325 Life Change and Illness 327 Response to Novelty 334 The Adaptive Reaction 337

Chapter 16. FUTURE SHOCK: THE PSYCHOLOGICAL DIMENSION 343 The Overstimulated Individual 344 Bombardment of the Senses 348 Information Overload 350 Decision Stress 355 Victims of Future Shock 358 The Future-shocked Society 365