Laura Busche - Powering Content: Building a Nonstop Content Marketing Machine

by Laura Busche

Copyright 2017 Laura Busche. All rights reserved.

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• June 2017: First Edition

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Every single day that I get to wake up to create content that might change someones day, I consider myself lucky. Privileged, even. In this overworked, heavily saturated world of super-urgent everything, I get to touch thousands of lives with unique ideas packaged as powerful content pieces. Content creation is art, and science, and everything in between. Text, images, and video are the paint swatches of twenty-first-century artistswith a single catch: this form of art must communicate, engage, and sell.

As a creator, I also need to convince you that these one-of-a-kind ideas are completely worth your timebetter yet, that they are worth your friends time, and hence you should share them. In todays content space, it isnt enough for someone to like what you are putting out. They need to go head-over-heels for it. They must feel the thrilling rush of having to share it, or else. They need to feel like this was written for them. Every single time.

I get it: its difficult to keep up momentum. You spot content that works, but have not gotten around to building a production machine that can replicate, scale, and sustain that success. Luckily for you, the content marketing game has changed. This book takes away the guesswork from content management, helping you secure steady growth through innovation, outsourcing, automation, and research.

During the past six years, I have personally mentored hundreds of entrepreneurs in content marketing tactics, learning about the struggles involved in starting from scratch. I also have built content strategies for wonderful brands like Creative Market, where I have managed a blog that attracts hundreds of thousands of unique visitors every month and affects a community of more than two million members. To do so, I have drawn from a toolkit of business, design, and psychology insights. In Powering Content, you will find a unique approach that combines those three fields to make your job easier.

Having assumed both corporate and entrepreneurial content creator roles, I am thrilled to be able to share the following pages with you. Yes, you. Powering Contentis the ideal handbook for you if you are any of the following:

• A solopreneur or small business owner who wants to build an audience and grow a brand with strategic content.