Ted Nicholas - How To Successfully Market High-Priced Products

By: Alvaro Mendoza and Ted Nicholas

Table of Contents

Disclaimer

Every effort has been made to make this manual as complete and as accurate as possible. However, there may be mistakes both typographical and in content. Therefore, this text should be used only as a general guide and not as the ultimate source of published information. Furthermore, this manual contains information only up to the printing date.

The authors, advisers and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the information contained in this manual.

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal advice or other assistance is required, the services of a competent professional person should be sought.

Welcome and thank you for purchasing this book. Its my pleasure to invite you to step across the threshold into a whole new universe, a place where fewer sales mean more profits and creating lifelong customers that continue to send money your way is a way of life.

Trust me, this isnt a fantasy world; its the real world... the real world of high-priced items.

Because this is the real world, there is real work involved, too. Ive built my reputation on selling the truth, not pipe dreams. So if youre looking for a get-rich-quick scheme, youre in the wrong place.

On the other hand, if youre a fired-up businessperson or EIM (Entrepreneur-in-the-Making) and youre excited about throwing yourself wholeheartedly into a new profitable enterprise, youre in exactly the right place at exactly the right time.

So welcome... and may I say congratulations, too? While there are millions of men and women who are intrigued by the idea of selling high-end products and services successfully, only a small percentage of them do so.

Its not for lack of interest. If you use Googles keyword tool, youll find that more than a half-million people searched online for how to sell in the month of December alone. Its not for lack of how-to information. There are many books like this one that outline the step-by-step process. (Id like to think this guide is a cut above, but that will be for you to decide when youre finished reading)

With all that interest and all that information, you may be wondering why more people who are interested in the big-ticket bandwagon dont reap the rewards of selling high-priced items. Its not because so many of them fail. Its because so few of them actually try.

You see, while many things stand between an aspiring entrepreneur and his/her success, the most common reason people dont succeed on this path is inertia. They buy a book or a system on this subject or even attend a seminar or a retreat. They take the first step...and thats as far as they go.

But not you. Youre different. Youre more than a dreamer; youre a do-er. I admire that.

Wrodh"] Just like thousands of other people who want to get in on the big-profit bonanza of high-priced items, you took your first step when you purchased this book. But you didnt stop there did you? Here you are, reading, learning, and building a foundation of knowledge that you can act upon to bring your dreams of wealth into reality.

Youre exactly the kind of person that I was thinking of when I wrote this book.

In my career, Ive met lots of folks who want to earn, but dont know where or how to learn. Some of them are completely new to the business world. Others are experienced, even successful, but eager to do better. These are busy people with full, rich lives and not a lot of time or money to attend school or hire a business coach.

At the seminars I give and in the emails I receive from my customers and subscribers, Ive heard the same request time and time again: I dont have time or experience to find the good information thats out there. Can you create a manual that will show

me the ABCs of selling high-priced products and that I can turn to as a resource as my business grows?

I did what I want you to do: I listened to my customers .

I gathered the best traditional and non-traditional strategies for marketing and selling big-ticket items, unlocked the vault on some of my personal, secret tactics, and compiled them into the book youre reading right now. Ive given my all to create this manual and I hope youll give your all in applying what you learn.

What Makes YOU An Expert?

You may be wondering how I was able to unravel the mysteries of marketing and put together an effective system to help ordinary people achieve profits far beyond the ordinary. Thats a reasonable question. Allow me to explain...

Im an author, speaker, and coach and the president of Nicholas Direct. Some people call me the Seven Billion Dollar Man because the sales revenue generated to date by my companies and the clients that use my strategies is a staggering US $7.9 Billion . I hold seminars in Europe and the US on direct marketing and self-publishing, commanding as much as $7,500 per person.

Companies that engage me for consulting or copywriting pay me $15,000 plus 5% of sales per project because of the results I achieve Perhaps my most famous accomplishment is earning $24.5 million on the sale of a single book, marketed primarily through direct famms Over Lost fa"0"mail. Im also proud to tell you that I have earned as much as a million dollars from a single 1,000-word ad .

The techniques that I teach are the same ones that have made my clients and customers rich.

My expertise has made me an answer man on the subject of successful marketing, and Ive had the opportunity to share my expertise on television programs including Good Morning America, Today, Don Imus, Regis Philben and Oprah Winfrey as well as hundreds of radio shows, newspapers and magazines throughout the world.

Ive written 15 bestsellers, including Magic Words That Bring You Riches, Billion Dollar Marketing Secrets, How I Sold $400 Million Dollars Worth of Products and Services , and How To Turn Words Into Money. Youre invited to browse my ever-expanding library of information products high-priced and low on my website www.tednicholas.com .

I can honestly say Im living the good life, thanks to my success as a marketer. That success has allowed me to do something Im passionate about; give back to the industry that made me rich.

So while my knowledge and experience are at the foundation of this guide, it was truly inspired by a generosity of spirit. And while I certainly enjoy working with my corporate clients and I definitely appreciate all the financial rewards that can be found in the world of big business, my real passion is the entrepreneurial spirit of small business owners.

Enough about me! Lets get back to whats really important here: your success. In the following pages, Im going to demystify the world of selling high-priced/big-ticket items. Well talk about the definition of high-priced and how learning the difference between cost and value will help you become a better marketer.

Ill give you a snapshot of the marketplace and explain whats changed and whats stayed the same in terms of buyers and their attitudes. Well talk about whats hot and whats not in a Web 2.0

world where relationship marketing is quickly replacing old-style hard sales techniques.

Youll learn how to attract qualified prospects and how to build the long-term relationships that you need to sell items priced at $300, $700, $3,000 and more. Ill give you strategies and step-by-step instructions for writing the best copy, designing the best website, and turning other people into a powerful sales foctims Over Lov hei force.