Dalton Jeremy - Reality Check

Jeremy Dalton has been at the very forefront of immersive technologies over the past decade and is a global thought leader on its potential impact on our society. This brilliant book encompasses his deep knowledge, personal unique insights and extensive experience to contextualize the potential benefits of XR for business.

Professor Shafi Ahmed, Advisor in Digital Health Transformation and Innovation, Department of Health Abu Dhabi and Faculty Member, Harvard Medical School

If youre looking for an easily digestible but comprehensive guide to the commercial benefits of immersive technologies, and how to execute those projects well, youll find this in Jeremy Daltons Reality Check. Having myself built a global VR/AR business over the past five years, providing immersive content solutions to many of the worlds leading brands and enterprises, I am yet to come across a guide that takes a vast range of use cases and practical challenges and distils them as neatly as Reality Check. I have no doubt that it will become the handbook for both the experienced and the as yet uninitiated reader.

Damian Collier, Founder and Chief Executive Officer, Blend Media

This is the most comprehensive evidence-based review of using immersive technologies in a business context that I have read. Jeremy Dalton encompasses all the different variations and uses of XR giving a pragmatic and informative review of each, the pros and cons and even some top tips. If you are already on your XR journey or looking to start then this is a must-read. Jeremy Dalton has cut through all the hype and clickbait and given a practitioners view of the industry with fantastic use cases that can only aid you in your thinking and development needs.

Marco Faccini FLPI, Chief Executive Officer, Silkroad Edtech and Non-Executive Director, Digitalnauts

Jeremy Dalton has gone and done what the XR sector has needed for a long time: created an incredibly informative, easy to read, accessible and valuable guide to XR technology. Only someone with his level of insight, knowledge and passion for the sector could deliver such a clear and succinct summary of what you need to know when working in AR and VR and brings people into the conversation rather than isolate them. A must-read for those who wish to know more about this evolutionary technology and how it can enhance and add value to business, and our lives, now and into the future.

Fiona Kilkelly, Founder of Immerse UK and Chairperson of Eirmersive

Reality Check is the roadmap that industry urgently needs. Immersive technologies will change all corners of the commercial world, and every leader needs to understand how and why this technology will transform their business. Jeremy Dalton has produced the guide to our virtual future that should be essential reading for anyone who cares about technology and the future of the global economy.

Mark Mon-Williams, Director of the Centre for Immersive Technologies, University of Leeds, and Turing Fellow, Alan Turing Institute, London

Jeremy cannot only see into different realities, he can also see into the future with his timely and comprehensive guide to the available technologies that enable you to transform consuming digital information in our new normal. Amazing insights. Start reading now and check you dont stop until the real end!

Professor Eddie Obeng, Founder, The Virtual Business School and Inventor, QUBE-SuperReality

Reality Check is a great read, written by one of the worlds leading immersive technology experts. The book works if you know very little about AR/VR technology or if you are already active in its deployment and business use. Full of cases studies of actual implementations, clear explanations of the jargon used in the industry and covering both the business and deployment benefits and challenges. Reality Check is a must-read for everyone interested in understanding how XR will help their business!

Mark Sage, Executive Director, Augmented Reality for Enterprise Alliance (AREA)

How immersive technologies can transform your business

Jeremy Dalton

To everyone in the virtual reality and augmented reality industry who show us how magical these technologies can be.

To my partner, Alicia, for her enduring encouragement during the many early mornings, late evenings and weekends I spent writing this book.

To my brother, Daniel, for his patience and honest suggestions during his reading and re-reading of my almost finished and pretty much there just a little bit more to go drafts.

To my parents for their unwavering enthusiasm and faith in everything I do (whether warranted or not).

To my friends for promising to purchase this book regardless of their interests. In particular, Ashank, Babu, Jas, Prem, Rani, Tanay and Varun for their long-standing friendship.

To my team and my colleagues in PwC whom I am proud to work with. In particular, Louise Liu as well as Andrea Mower, Daniel Eckert, Jon Andrews, Lyndsey DePalma, Matthew Goldsmith and Phil Mennie for their contributions and support.

To my editor, Graldine Collard, for encouraging me to write this book and for applying just the right amount of pressure to ensure I completed it in good time!

To Alex Rhl for contributing her experience and expertise to the introductory 360 video guide in this book.

To the numerous organizations whose case studies feature in the book for being so helpful in contributing details and images to help bring these applications to life for readers.

To everyone I spoke to in the virtual reality and augmented reality community globally for being generous with their time, their stories and their positivity. In particular, Alvin Wang Graylin, Anthony Steed, Ben Resnick, Brianna Benson, Charles King, Dave Haynes, Dominik Ptsch, Gregory Hough, Joe Michaels, Julian Rocholl, Kadine James, Mike Campbell, Oval Liu, Paschal McGuire, Si Brown, Steve Dann and Tipatat Chennavasin. I expect we will share lots of exciting news in the years to come.

One of the questions I am regularly asked when discussing this book with others is: Why write a book about an emerging technology? The implication behind the question is twofold:

1. Books are a dying medium and we should encourage the use of succeeding platforms.

2. This book will soon be out of date.

On the first point, despite what many think, the market for books continues to show growth year on year. On a more practical and unsophisticated note, many people simply enjoy reading books to obtain information. For me to ignore that and blindly impose a technology where it does not fit would go against one of the very tenets I mention in this book: technology is not the solution to every problem.

On the second point, some of this information will date that is the nature of most topics thanks to the progress of humanity but the underlying reasons for adopting virtual reality and augmented reality will remain. While the case studies detailed in this book may grow older with time, the lessons learnt from them will persist and the value they bring to businesses will only grow stronger.