Susan Chritton - Personal Branding For Dummies

Susan Chritton is a Master Personal Brand Strategist, Executive Career Coach, and Master Career Counselor. She guides professionals looking to engage their authentic self in the world through personal branding. With her wealth of credentials and extensive experience, she is able to draw on her ability to identify each individuals uniqueness and then arrange the variables in his or her life to map out a strategic direction.

Susan uses personal branding methodologies, combined with her skill as a Master Career Counselor and Coach, to bring direction, creativity, and renewed enthusiasm to professionals. She takes her clients through the process of looking within to discover not just what they can do but also who they are. Her clients appreciate her solid, grounded approach and trust her guidance through the process. Susan is also a sought-after speaker and workshop facilitator on personal branding and career management.

Susan strongly believes that people evolve throughout their lives. At different periods, people focus on differing aspects of their careers and personal lives. What she loves about what she does is that she helps people every day bring various aspects of their lives together: helping them find balance, work toward their goals, and live a more satisfying life.

Her mission is to support her clients in the transition from who they have been into who they want to become. Her process empowers them in taking an active role in the direction of their life.

Embodying the principles of work/life balance, Susan raised four children in Lafayette, California, where she serves on the Presidents Leadership Council for John F. Kennedy University and the Board of Directors for Wardrobe for Opportunity, participates in book clubs, and has been active in her community forever. She enjoys her free time traveling the world, watching a good rugby game, and riding her red Vespa. Find her at http://susanchritton.com .

I dedicate this book to my parents for giving me such a different set of talents to live by: my mother for modeling her crazy uniqueness and pioneering independence, and my father and stepmother, who gave me a strong work ethic and solid approach to life. And to my husband, Rand, who seems to still like those opposing qualities in me. I am lucky to have amazing people in my life who have contributed to the wisdom that shows up in this book.

I believe the best things in life are accomplished when people collaborate with others. I want to thank the following contributors for sharing their personal branding expertise with you. Im lucky to be a member of the Reach Personal Branding community, where I share community with most of the experts who contributed to this book.

William Arruda is credited with turning the concept of personal branding into a global industry. William is a sought-after public speaker, bestselling author, and Founder and President of Reach, the worlds leading personal branding company. Williams clients include 20 percent of Fortune 100 companies and many international brands. Learn more at www.williamarruda.com .

Winnie Anderson works with service business owners to express their brand and clearly communicate the value they offer their ideal clients. Together they create client-focused organizations and marketing strategies that dont sell they help people buy. Get her free e-course, information, resources, and special offers at http://clientfocusedmarketing.com/blog/personal-branding-for-dummies .

Paula Asinof, Wharton MBA, CCM, MCD, and Career Thought Leaders Associate, is an authority on bios, resumes, professional positioning, and executive visibility. Drawing on years of real-world leadership experience in corporations and executive search recruiting, she helps clients become more focused, articulate, and energized. Find her at www.yellowbrickpath.com .

Mina Brown has been an Executive Coach and Career Consultant for 15 years. Shes a certified NLP Coach, BCC, Vanderbilt MBA, and former CFO and Operations Executive. She defines career strategies, creates career plans, and executes successful job searches. Find Mina at www.positivecoach.com .

Randi Bussin is a Career Reinvention and Personal Branding Coach and Strategist. She partners with executives and business owners, guiding them to a renewed sense of professional direction and to an actionable career reinvention and personal branding plan. Learn more about Randi and her career reinvention resources at www.aspireforsuccess.com/reinventionfree-ebook .

Dr. Sarah David is the Founder and Chief Empowerment Officer of NICE: The National Institute for Career Empowerment. Visit her at www.nicealliance.com for free tools on Do What You Love 365!

Kirsten Vernon is the personal branding expert for positive influencers who want to profit from their ideas. Shes the coauthor of