Matt Garrish - What is EPUB 3?
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Copyright 2011 O'Reilly Media, Inc.
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This book was published in collaboration with the International Digital Publishing Forum (IDPF), the global trade and standards organization for electronic publishing that is responsible for development of the EPUB format. EPUB is a registered trademark of the IDPF.
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Publishing has always been driven by content and the ephemeral reading experience. Until recently, the industry has struggled to adapt this experience to the demands of consumers used to getting what they want, when they want, and how they want in the now decade-old digital millennium. A new breed of reading devices has improved the physical experience, and now the new EPUB 3 format is poised to lead a content revolution that will transform the reading experience beyond two dimensions.
What Is EPUB 3? discusses this exciting new format, which is set to unleash a content revolution in the publishing world, both for people who are curious what the hype is about and for pros looking to learn more about the new format. Laden with features the printed page could never offersuch as embedded multimedia and scripted interactivityEPUB 3 will forever change what a book can be. This article walks you through the format and its place in the digital landscape, explaining why EPUB 3 is set to become the new global standard for ebooks as it also becomes the new accessible standard for ebooks.
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So what exactly is an EPUB? If you follow electronic publishing at all, youve undoubtedly run into the term, but you may have seen or heard it incorrectly being used as a synonym for ebookas a shorthand for talking about electronicbooks . Although the two terms share a common relation in electronic book production, they arent interchangeable. EPUB, as were here to discover, is a format for representing documents in electronic form. Ebook, on the other hand, is just an abstract term used to encompass any electronic representation of a book, and includes formats such as PDF, HTML, ASCII text, Word, and a host of others, in addition to EPUB.
Like ebook, the EPUB name comes from a contraction of termsin this case, E lectronic PUB lication. The choice of the more general term publication was deliberate, and it was selected specifically so that expectations of the format wouldnt be pigeonholed into a single document type. EPUB may garner much of its notoriety from its prominence in the ebook world, but dont think that the format wont be a good fit for your needs just because youre not planning to publish novels.
EPUB was always intended to be a general-purpose document format, and it can be used to represent many kinds of publications other than just books: from magazines to newspapers to journals and on through office documents and policies and beyond. Just about any document type you want to distribute electronically can be represented as an EPUB.
On a practical level, EPUB defines both the format for your content and how reading systems go about discovering it and rendering it to readers (well avoid the word display for what a reading system does with content, as EPUBs arent only for the sighted and dont only contain visual content).
But perhaps the best way to understand what goes into an EPUB is to quickly break down the creation process:
The first step in making an EPUB is to create your content document(s) . These must be either XHTML5 documents, SVG images, or a mixture of the two (well skip how to use nonstandard formats for now). If youve created web pages before, marking up your EPUB content will be a breeze. And if not, there are many sophisticated layout programs that can make the process no more painful than formatting a Word document. (Some of these programs can even do the entire EPUB creation process.) Note, however, that your content document will typically reference many other types of resources required for its proper renderingCSS stylesheets, images, multimedia clips, script files, and so onall of which you will need to keep together to bundle up into the finished distribution file later.
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