Alexandra Levit - Blind Spots: 10 Business Myths You Cant Afford to Believe on Your New Path to Success

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Anyone can say everything youve been told is a myth. The hard part is offering something better in its place. Levit has succeeded. This book is a hard-hitting, honest, and course-correcting expos on what it really takes to be successful in business. Highly recommended.

Michael Port, New York Times bestselling author of Book Yourself Solid

Blind Spots is essential reading for a postrecessionary climate where all the rules have changed and the old ways wont work.

Martin Yate, New York Times bestselling author of Knockem Dead: The Ultimate Job Search Guide

Blind Spots busts success myths as it replaces them with time-tested techniques to transform yourself into a twenty-first-century winner. If you want to lift your self-image, get real in an unreal world, or bolster your resilience, this book is a resource for you!

Tim Sanders, New York Times bestselling author of Today We Are Rich

Blind Spots shines a very bright light on the exact traits that will make you a sought-after addition to any workplace.

John Jantsch, author of Duct Tape Marketing and The Referral Engine

Alexandra Levit tells it like it isnot how wed like it to bebusting myth after myth along the way to get us exactly where we want to go.

Tory Johnson, founder and CEO, Women For Hire

Dont believe the hype! When it comes to career advancement without killing yourself, no one tells the story better than Alexandra Levit.

Chris Guillebeau, author of The Art of Non-Conformity

Alexandra Levits myth-busting book is a straightforward, honest, and much-needed guide to succeeding in the real world of business today. Readers are sure to feel empowered by Levits many tell-it-like-it-is anecdotes, tips, and tactics. Highly recommended.

Lindsey Pollak, author of Getting from College to Career: 90 Things to Do Before You Join the Real World

Forget all those myths of business success: they just dont work. Read Alexandra Levits new book and learn that today, authenticity and perseverance win the race.

Barry J. Moltz, author of Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success

The thought-provoking stories, staggering statistics, and candid, digestible advice Alexandra offers throughout the book reveal the secrets to career success. This is a straight-talk book that will point out what you have been buying into that is stopping you.

Christine Hassler, author of 20 Something Manifesto

Alexandra Levit proves yet again that she is a thought leader of our times. Her myth-busting advice, which weaves in real-world examples, compelling research, and great storytelling, is a must read for anyone working to make it to the top in corporate Americaand be happy along the way.

Jodi Glickman, author of Great on the Job

THE BERKLEY PUBLISHING GROUP
Published by the Penguin Group
Penguin Group (USA) Inc.
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Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3, Canada
(a division of Pearson Penguin Canada Inc.)
Penguin Books Ltd., 80 Strand, London WC2R 0RL, England
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(a division of Pearson Australia Group Pty. Ltd.)
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(a division of Pearson New Zealand Ltd.)
Penguin Books (South Africa) (Pty.) Ltd., 24 Sturdee Avenue, Rosebank, Johannesburg 2196,
South Africa

Penguin Books Ltd., Registered Offices: 80 Strand, London WC2R 0RL, England

This book is an original publication of The Berkley Publishing Group.

While the author has made every effort to provide accurate telephone numbers and Internet addresses at the time of publication, neither the publisher nor the author assumes any responsibility for errors, or for changes that occur after publication. Further, the publisher does not have any control over and does not assume any responsibility for author or third-party websites or their content.

Copyright 2011 by Alexandra Levit. Cover photo by Jochen Schoenfeld/Shutterstock. Interior text design by Tiffany Estreicher.

All rights reserved.

No part of this book may be reproduced, scanned, or distributed in any printed or electronic form without permission. Please do not participate in or encourage piracy of copyrighted materials in violation of the authors rights. Purchase only authorized editions.

BERKLEY is a registered trademark of Penguin Group (USA) Inc.

The B design is a trademark of Penguin Group (USA) Inc.

PRINTING HISTORY
Berkley trade paperback edition / October 2011

Library of Congress Cataloging-in-Publication Data

Levit, Alexandra, 1976

Blind spots : 10 business myths you cant afford to believe on your new path to success / Alexandra Levit.Berkley trade pbk. ed.

p. cm.

Includes index.

ISBN : 978-1-101-54494-5

1. Career development. 2. Success in business. I. Title.
HF5381.L35627 2011
650.1dc22
2011014162

http://us.penguingroup.com

INTRODUCTION

This is not your parents business world. Its not even your older sisters business world. The recent recession has toppled and transformed our ideas about just about everything. Massive change is afoot and many of us are still reeling from the workforce bloodletting that began three years ago and the downfall of companies we thought we all respected.

If we take the time to examine the world thats rising out of the ashes, we see that a major paradigm shift is occurring. We have realized that money and manipulation will only go so far, and weve come 180 degrees from the backbiting and dirty politics that characterized the dog-eat-dog 1980s. Inside the business world, organizations and individuals are looking inward and seeking a return to traditional human values like honesty, trust, moderation, open communication, and one-on-one relationship building.

Open the newspaper or go online and youll see what Im talking about. Trader Joes has become one of the most popular grocery chains in the world, but its management refuses to expand if it means giving up its homey, mom-and-pop feel. Southwest Airlines considers customer loyalty to be more important than profitability and it qualifies a customer service candidate for employment based on attitude, not experience. Stephen M. R. Covey, son of legendary business author Stephen R. Covey, just had a runaway bestseller about resurrecting trust in the business world.

Those who wish to be gainfully employed for the foreseeable future must take this transformation seriously and adapt to new ways of doing things. In this book, were going to explore the 10 biggest myths of business successprinciples that people believe to be true even though they dont work for 98 percent of all truly successful people. The time to debunk these myths is now because they are more dangerous and less viable than ever, given this postrecessionary climate of ethical scrutiny and intense competition. If adhering to these myths didnt get you places before, it really wont today, when employers want to hire people with a puritan work ethic, people who want to do their jobs well without rocking the boat too much and who are strong representatives of the organizations culture. If you want to get ahead in this values-driven environment, you cant afford to have these blind spots. You must throw away these myths, determine what will work in their place, and immediately put it to use.

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