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Joe Abraham - Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths

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Joe Abraham Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths
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Entrepreneurial DNA: The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths: summary, description and annotation

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For centuries entrepreneurs have been placed in one box. In fact, the common mindset has been, If it worked for one entrepreneur, it will work for every entrepreneur. After all, entrepreneurs are all the same. But, are all entrepreneurs really the same? Sure, we can intuitively deduce that not everyone is a Richard Branson or a Donald Trump, and not everyone innovates like the late Steve Jobs, but is there more to it than meets the eye?Entrepreneurial DNA proves there are massive implications to how each individual is wired as an entrepreneur. It shatters the archaic notion that one-size-fits-all and allows each reader to discover their unique DNA. The book then delivers strategy across critical areas of business - customized to your DNA:Finding, vetting and leading people who compliment your strengths and weaknessesWhere people with your DNA source their capital the easiestThe dramatic difference between the marketing plans for each DNA (and how frustrating it can be when implementing the wrong one)Which business models will work for you - and which ones wontOther topics customized to your DNA include insight on:Networking and alliancesVendor selectionLeadership developmentExit strategyIn a marketplace full of books and gurus promoting one-size-fits-all nonsense, Entrepreneurial DNA gives you strategy and insight that will work specifically for you. This powerful, practical book gives you proven techniques to help you maximize your personal and business potential and make more money than ever before. --BRIAN TRACY, author of The Psychology of Selling Stop trying to fit the mold of some successful entrepreneur youve seen and start tapping your own DNA--this book will show you how.--JOHN JANTSCH, author of Duct Tape Marketing and The Referral Engine This book is the ultimate roadmap to building a thriving business and life as an entrepreneur. Joe Abrahams ideas and insights are fresh, innovative, timeless, and guaranteed to produce real results and position you for long-term success. --IVAN MISNER, New York Times bestselling author of The 29% Solution and founder of BNI and Referral Institute Joe is the next-generation version of Michael Gerber. --ERIC PLANTENBERG, founder and CEO, Freedom Personal Development Are you interested in knowing your strengths and weaknesses as an entrepreneur and the strategies that work best for your particular DNA? If so, read this insightful and helpful book. --RAFAEL PASTOR, Chairman of the Board and CEO, Vistage International

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Entrepreneurial DNA

The Breakthrough Discovery that Aligns Your Business to Your Unique Strengths

JOE ABRAHAM

Copyright 2011 by Joe Abraham All rights reserved Except as permitted under - photo 1

Copyright 2011 by Joe Abraham All rights reserved Except as permitted under - photo 2

Copyright 2011 by Joe Abraham. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-0-07-176014-0
MHID: 0-07-176014-8

The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-175451-4, MHID: 0-07-175451-2.

All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps.

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TERMS OF USE

This is a copyrighted work and The McGraw-Hill Companies, Inc. (McGraw-Hill) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute, disseminate, sell, publish or sublicense the work or any part of it without McGraw-Hills prior consent. You may use the work for your own noncommercial and personal use; any other use of the work is strictly prohibited. Your right to use the work may be terminated if you fail to comply with these terms.

THE WORK IS PROVIDED AS IS. McGRAW-HILL AND ITS LICENSORS MAKE NO GUARANTEES OR WARRANTIES AS TO THE ACCURACY, ADEQUACY OR COMPLETENESS OF OR RESULTS TO BE OBTAINED FROM USING THE WORK, INCLUDING ANY INFORMATION THAT CAN BE ACCESSED THROUGH THE WORK VIA HYPERLINK OR OTHERWISE, AND EXPRESSLY DISCLAIM ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. McGraw-Hill and its licensors do not warrant or guarantee that the functions contained in the work will meet your requirements or that its operation will be uninterrupted or error free. Neither McGraw-Hill nor its licensors shall be liable to you or anyone else for any inaccuracy, error or omission, regardless of cause, in the work or for any damages resulting there from. McGraw-Hill has no responsibility for the content of any information accessed through the work. Under no circumstances shall McGraw-Hill and/or its licensors be liable for any indirect, incidental, special, punitive, consequential or similar damages that result from the use of or inability to use the work, even if any of them has been advised of the possibility of such damages. This limitation of liability shall apply to any claim or cause whatsoever whether such claim or cause arises in contract, tort or otherwise.

Id like to dedicate this book to my boys, JJ and Zach. Heres hoping the entrepreneurial bug bites you too someday.

contents
acknowledgments

To my awesome wife and best friend Sally, thank you for your unconditional love, patience and care as I went through my entrepreneurial journey. Youve been my greatest cheerleader and inspiration and I thank God for giving me the gift of you. To mom and dad, thank you for your loving support and favor as I negotiated the ups and downs of the journey.

To my agent Cynthia Zigmund and the team at Literary Services, Inc., thank you for believing in this first-time author and putting your name on the line to bring it to such a fantastic publisher. Your insight, input and candid feedback during the proposal stage were mission critical to this book project becoming a reality.

To Knox Huston my brilliant editor, thank you for the passion with which you sold this project to the team at McGraw Hill Professional. I am also indebted to you for guiding me through the editing process and adding your incredible talent to the output of this book. Entrepreneurial DNA would not be what it is today without your contributions. Sara Hendricksen at McGraw Hillyou rock. I would also like to thank McGraw-Hill production editor Scott Kurtz and copy editor Nina Levy Girard for your outstanding work.

Special appreciation goes to my friend Garry Arasmith who was BOSIs biggest proponent right after the discovery. Thanks G for not letting me shelf the concept like I kept trying to do. Your persistent commitment to see BOSI impact businesses around the world was a key driver to me sitting down and working on the book manuscript.

Steve Thompson, thank you for believing in me and this project long before there was a measurable reason to do so. Rob Armstrong, you da man. The Opportunist in you kept me fired up and tank full even when the reality said otherwise. Trey Morris, your friendship and partnership have been of immeasurable value. Weve got a great journey ahead of us. Lukas Naugle, my brand and content strategist--you are the bat that breaks any box I put myself in. Thank you for that.

Last but by no means the least, to my mentors, business partners, and clients, thank you for allowing me into your businesses and lives. Theres a part of every single one of you in this book. From the highest highs to the lowest lows we have shared together, we learned lessons about business and entrepreneurial life that are now encapsulated in this work. I hope you are proud to know that your story now stands to impact the lives and businesses of entrepreneurs around the world.

introduction

I vividly remember the experience of watching my first-ever television show. It was the late 1970s in New Delhi, India. Dad didnt see the point of us owning a TV, given that there was one national channel that delivered a few hours of fuzzy programming each evening. Our neighbors, however, had just bought a brand-new TV and invited me and my sisters to come over on a Wednesday night to watch an American show with them.

I was just beside myself in excitement. Not only was I going to get to see what a TV looked like, I was going to get my first real taste of America! I dont think I slept very well the night before. I remember tossing and turning in glee, just hoping and praying for daybreak so I could begin the official countdown to that coveted experience.

The day of the event, I remember bragging to my friends at school and on the playground about my elite invitation for later that night. By the time 8 p.m. arrived on the clock, I was bouncing off the walls. No sooner did my mom give us the okay to walk politely over to the neighbors house, than I was pounding on their door, begging to be let in. A few minutes later, we were sitting cross-legged on a beautiful Persian rug, ready to take in the entire experience. Who cares about the food and drink? I remember thinking to myself, Lets get this amazing device turned on!

When the lady of the house finally walked over to turn the unit on, my heart skipped a beat. A few seconds of snowy fuzz eventually gave way to the breathtaking black-and-white footage of Lucy and Ricky Ricardo bantering back and forth on the

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