HigherLife Publishing & Marketing focused on my best interest as one of their authors. Each person, at every level in the publishing process, is courteous and professional. You will never regret signing on with HigherLife.
Cynthia N. Dunbar
Author/Speaker/Attorney/Constructional Consultant
I attribute the success of my first book to the insightful suggestions and professional guidance in which HigherLife marketed it. David Welday III and his staff will greet you at their office door or cheerfully answer any questions you may have on the telephone, both in a professional and family-like manner. I have once again placed my trust in Davids staff for the publishing and distribution of my second book, Looking Up to See the Bottom.
R. Dale Perkins
Author/Speaker
I have seen HigherLife bend over backward for their authors, even more than traditional publishers!
Chris Robinette
Trade Sales Consultant
We have a very talented team at NTM and ANI, but we needed fresh ideas and innovation to move our products to a new level. From the first project, HigherLife gave us a new cover design and a marketing strategy that is beyond anything we have ever seen. HigherLifes editorial staff brought us a full-blown curriculum with so many incredible creative elements that the teachers will not want to teach anything else!
Jody Crain
Non-profit Director
HigherLife Publishing offers a unique publishing menu that perfectly suited our needs. We have published two successful books, The Teleios Man and The Table Experience, with HigherLife Publishing. David Welday and his efficient team are committed to the best for their clients and deliver an excellent product. Their professionalism, quality publication, expertise, availability, advice and most of all warmth of relationships has made them the go-to place for us. We couldnt ask for a better publisher in which to entrust our message and ensure its success.
Larry and Devi Titus
Authors/Speakers/Ministry Leaders
HigherLife was a joy to work with and I always felt I was in the hands of experts. They were very kind, patient, and thorough.
Leon Franck
Author
The President of HigherLife is impressive. He is just what I needed. That includes the HL team, but starts with him.
Thomas Wheeler
Author/Entrepreneur/Charitable Director
GET YOUR BOOK PUBLISHED!
GET YOUR BOOK PUBLISHED!
David W. Welday III
From Contracts to Covers, Editing to E-books, Marketing and Sales: What Every Writer and Author Should Know
Get Your Book Published!From Contracts to Covers, Editing to E-books,
Marketing and Sales: What Every Writer and Author Should Know
By David W. Welday III
Published by HigherLife Development Services, Inc.
400 Fontana Circle
Building 1, Suite 105
Oviedo, FL 32765
(407) 563-4806
www.ahigherlife.com
This book or parts thereof may not be reproduced in any form, stored in a retrieval system, or transmitted in any form by any meanselectronic, mechanical, photocopy, recording, or otherwisewithout prior written permission of the publisher, except as provided by United States of America copyright law.
Copyright 2011 by David W. Welday III
All rights reserved
ISBN 13: 978-1-939183-00-2
ISBN 10: 1-939183-00-6
First Edition
10 11 12 13 9 8 7 6 5 4 3 2 1
Printed in the United States of America
Content categories:
Book Publishing
Book Marketing
Leadership
Platform
Public Speaking
TABLE OF CONTENTS
Introduction
Do you have a message burning inside of you? Do you have an area of expertise or inspiration you know would make a difference in peoples lives, if you could just get it out there? That feeling, that motivation, is what most often inspires people to write a book. If you have something encouraging, exciting, compelling, maybe even life-changing that you want to share with more than just your immediate circle of friends, its important that you do the very best job possible in getting it published and brought to market the right way. This book will help you.
Ive been involved in publishing for longer than I care to confess. Ive seen it done well and Ive seen it done poorly. Ive seen authors experience the joys of becoming a New York Times Bestselling Author, which can be a ton of fun! However, Ive seen far more new authors end up frustrated that after all the hard work and pouring out of their soul, they have a garage full of books, less money in their bank account, and a heart full of dreams forced to sit on the shelf along with their unsold books.
My goal is to explain, in plain English, how book publishing works and to equip you with information you need to succeed. I hope to help you avoid some of the pitfalls that have waylaid so many authors along the way.
I also want to commend you for your courage in taking the first steps toward publishing your book. I wish you all the best and, if at any point along your journey, you have questions, please dont hesitate to let me know. I love to encourage others along their journey of becoming a successfully published author.
CHAPTER 1
Why Write a Book
Before you start typing, I believe its important to step back and check your motivation for wanting to publish a book. If your primary motivation is to become famous and make a lot of money, you may want to reconsider your decision. Oh sure, there are many people in the world who have done just thatbecome a bestselling author and made a lot of money. But they are the exception, not the rule. Think of it this way. For all the thousands of wide-eyed and eager youth who play basketball and dream of playing in the NBA, only a microscopic percentage of them actually achieve that dream. Some achieve some success and make it as far as the NCAA, but the vast majority of ballers go no further than driveway and community center pick-up games. And yet, they can still have fun and success playing the game even without making it into the limelight of the NBA and the big money. With this in mind, my advice to you is to pursue publishing for something other than the pursuit of fame and fortune.
I would submit that the top three reasons to pursue getting published are:
1. You simply enjoy the process of writing and communicating your thoughts with others in a way that brings value, benefit, and blessing to those who read what you have to say.
2. You have obtained a level of expertise in your field and you feel compelled to share that information with others. Again, there is that sense of wanting to make the world a better place or to bring benefit to other peoples lives from what you have learned on your own.
3. You recognize that being a published author can offer a level of status and market exposure that can open doors of opportunity, can provide you a positional advantage with your competition, and positions you to be a thought leader in your field that can bring benefit, not just to your readers, but to you and/or your organization.
So, before you go any further, step back and get honest with yourself about your motivations behind writing a book. Write them down. Be clear about them. The more specific, the more clear you are in understanding why youre getting into publishing, the better choices you will make in how you publish your book and how you market your book throughout the process.
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