Ruby K. Payne - Emotional Poverty, Volume 2: Safer Students and Less-Stressed Teachers

A very special thank you to Michael Curl and Norma Vijeila, both practicing principals. Thanks also to Peg Conrad, Jesse Conrad, and Paula Nicolella for their support in turning the book into a finished product. And an extra special thanks to my husband, Tee Bowman, for his patience and support.

Also, a very special thanks to the team of consultants who helped me develop the training and vet the ideas in the book. These individuals were Michael Curl, Norma Vijeila, Chestin Auzenne-Curl, Rickey Frierson, Bethanie Tucker, Jim Littlejohn, Kim Ellis, Marye Jane Brockinton, DeShanna King, Jen Nehl, and Kirven Tillis.

Chapter 1: The Limbic Center

1. How to watch body tells to determine emotional distress

2. How to use the energy systems of the body to reduce emotional distress

3. How to use these tools to keep your campus safer

Chapter 2: Developing the Prefrontal Cortex

Building regulation and emotional stability

Chapter 3: Adolescent Brain Development

What appears on the surface looks much different than what is occurring in the brain

Chapter 4: The Hippocampus

Your memory and the stories you carry in your head form your identity

My experiences trump your truth. Rickey Frierson

Chapter 5: When the Adults Are Stressed

Strategies for secondary traumatic stress or compassion fatigue in adults

When the adults are stressed, the ability to teach is significantly reduced, as is the ability to respond with appropriate actions

Chapter 6: A Brain-Based Approach to Parents/Caregivers: The Emotional Dance of Parenting

Parenting is an emotional issue and highly developed from parents own experiences and stories

Looking at parents from a brain-system approach and the emotional realities of parenting/caregiving

Developed by Michelle Zaludek

This unit requires the student to take on the perspective of a buyer. What would make a buyer want to buy this water? How do you look at the situation through someone elses eyes? What is their perspective? The ability to see the perspectives of others is the basis of all empathy.

Dear Students,

Bottled water is one of the most successful commercial products of the last one hundred years. According to Peter Gelick, and expert in the industry, every second of every day in the United States, a thousand people buy a plastic bottle of water. Americans spent more money last year on bottled water than on soda. Water is big business, and we need your help.

We are a new, local bottled water company that needs your help in naming and marketing our product. We want to emphasize the benefits of being a local company in an ad, so we need you to research the cost of transporting non-local water into our community.

Good luck!

Project Checklist

Name your product (5 points)

Create a slogan that influences your target audience (5 points)

Decide on an advertising medium (print, video, digital, other) (20 points)

Research competition (20 points)

Create, solve, and graph appropriate linear equations (50 points)

How will you present this information?

Options:

Film a commercial

Put your information in a slideshow

Create a poster

Other:

Your presentation must include:

The name of your product

A catchy slogan

Cost of advertisement

Cost of transportation

The graph of your equations

Advertising Slogan

Water is free. Why should I buy it from you?

An advertising slogan is a quick phrase that helps consumers remember your product. You can use humor, but keep it simple, typically no more than one sentence.

Whats in a Name?

Pick a name and design a label that is exciting and memorable.

Research Your Competition

1. Find three different water bottles. These are your competitors.

2. Look at the brand name, the slogan, and read any information written on the label.

3. Look for the source location on the label of the bottle.

4. Map the source location and find out the distance in miles from the source to you.