Adam Witty - 11 Ways Financial Advisors Attract Their Ideal Clients With A Book: How to Stand OUt In a Crowded Market and Dramatically Differentiate Yourself as The Authority, Celebrity and Expert

Copyright 2013 by Adam Witty

All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without prior written consent of the author, except as provided by the United States of America copyright law.

Published by Advantage, Charleston, South Carolina.

Member of Advantage Media Group.

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Printed in the United States of America.

ISBN: 978-159932-454-8

LCCN: 2013951018

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YOUR OPPORTUNITY TO ACHIEVE MORE

Do you want more from your business? More income? More clients you enjoy working with? Do you want to make more of an impact? Do you want to share your stories, passion, and knowledge with more of the world?

Your opportunity to accomplish all of thisand moreis here.

Throughout my career, I have had the great fortune to work with hundreds of people from nearly every type of business, and every walk of life. Entrepreneurs, small-business owners, professional speakers, attorneys, doctors, financial advisors, mortgage brokers, insurance and annuity specialists, philanthropiststhe list goes on.

The Advantage Media Group team and I have helped each person move from business professional to author. Ive watched them take their businesses to the next level, grow their income, and expand their reach by being the authority, celebrity, and expert in their field. Ive shared their elation when they hold a copy of their book for the first time.

Most importantly, I have had the great satisfaction of knowing our authors are doing what theyve always dreamed of and are moving ahead to accomplish even more.

That is the power of a book.

Today, as we move into a new and very different economy, this magical power of a book is more important than ever. To achieve success, you must be dramatically different and stand apart from the pack. You must be very clear on the value you offer, matching your services and philosophies to the clients you want to attract. You must be recognized as a thought leader. And you must genuinely earn your clients support.

In the pages ahead, you will meet 11 financial advisors and other professionals who have published a book. Youll discover how they use books to build their business and change their lives. Yes, you will have to invest time and money, both while creating your book, and in marketing your book after it is published. But as you will soon read, this investment in your business, your message, and yourself is worth every minuteand every penny.

Imagine the possibilities. Then go for it. There is no time like now.

To Your Success,

Adam D. Witty

Founder & Chief Executive Officer

Advantage Media Group

TABLE OF CONTENTS

How to Create an Extraordinary Business

Meet 11 Financial Professionals and Advantage Authors Who Are Building Businessesand Changing Liveswith Their Books

Be the Expert Prospects Go to First

Increase Your Visibility, Credibility, and Clout with a Book

Create Loyal Clients and Watch Your Profits Grow

How a Book Fosters Dedication and Enthusiasmand Turns Clients into Fans

An Easy Way to Get New Clients Who Are Five Times More Valuable to Your Business

Increase Your Quantity and Quality of Referrals with a Book

Get the Media Coverage and Free Publicity You Dream Of

From National TV to Local RadioBe a Celebrity with Your Book

From $50,000 to Over $1 Million in New Annual Business

How a Book Makes It Easier to Attract Ideal Clients and Increase Revenues

How to Leverage Your Marketing Dollars

Use a Book to Reach More Prospects and Get a Better Rate of Return

Find Prospects Who Are Ready To Buy Without Salespeople

How a Book Uncovers Untapped Markets and New Customers

Are You Reaching Your Target Audience?

FinallyCut Through the Noise and Influence Prospects

Your Vehicle to Create an Impact While Increasing Your Income

Parlay Your Message into Business Success

An Easier Way to Create New Connections and Revenue Streams

Use Your Book to Find Business Ventures and Unexpected Opportunities

FinallySeminars That Attract Ideal Clients

How to Appeal to Affluent Prospects

How to Write a BookQuickly and EasilyOn an Entrepreneurs Schedule

You Can Be a Published Author Even if Youre Not a Born Writer

FOREWORD

How to Create an Extraordinary Business

by Matt Zagula

Master Coach to Elite Financial Advisors

I am assuming you are here today because youre tired of the status quo.

Youre probably really good at what you do. You likely offer premium financial advisory services. And you know you can generate tremendous value for your clients.

Yet if no one else knows, your talents will never matter.

Right now, youre one small fish in a sea of financial advisors. Your prospects can choose any one of them. From their viewpoint, you might as well be invisible. And, unfortunately, most financial advisors will remain this way. In part, this is due to the competition. More importantly, many financial advisors miss the real reason why people want to work with them. As a result, they continue using the same old marketing techniques with lackluster results.

You see, people who come to financial advisors are searching. They often feel their financial future is out of their control in an economic system they seldom understand. They need more than promises or a list of services. They need someone they can trust